Marketing Manager

TODD BARRINEAU 704-***-**** ****.*********@*****.***

Results-driven professional with 10+ years establishing and executing innovative integrated marketing strategies for B2B and B2C businesses. Lean towards the creative, but have a penchant for ops and analytics, and know how to hold myself accountable. Ability to think both creatively and strategically and can quickly switch gears as required. Education Areas of Expertise

University of South Carolina

Major: Public Relations / Advertising

Minor: Graphic Design

Degree: Bachelor of Arts, 1992

Brand Development

Creative B2B Marketing

Strategic, Self-Starter

Product Marketing, Development

Budget / P&L Management

Direct & Channel Marketing

Marketing Automation Software

SEO / SEM

Analytics Interpretation

CRM Implementation

Senior Marketing Manager DMP Corporation April 2015 – Present Rock Hill, SC Tasked to create and drive cohesive long-term strategy and methodologies, while supporting day to day tactical functions to grow B2B business for 40+ year-old manufacturer of water treatment systems, chemicals and industrial solutions.

» Identifying and shaping corporate message and voice; create long-term go-to-market strategy;

» Developing processes designed to execute upon and achieve company goals for revenue growth, product positioning, and brand messaging with priority of lead generation and better, more qualified top-of-funnel

» Creating strong team of partners/vendors/agencies to help build, leverage, evaluate and improve marketing tools and processes, deliver obligations, track performance and review results – building task-oriented teams for specific gaps

» Developing metrics, reporting requirements and testing methodologies to determine effectiveness of marketing investments, ensure acceleration of time to revenue, and improve acquisition and retention rates

» Managing budget for optimal results and return

Digital Marketing Manager Zurn Industries / Green Turtle Technologies August 2010 – April 2015 Charlotte, NC Zurn purchased Green Turtle in April 2014 - promoted to newly-created position of Digital Marketing Manager. Reported directly to the VP of Marketing & Business Development, responsible for developing, implementing, tracking, optimizing and aligning digital marketing strategy for Zurn, a $1B company in the plumbing and waterworks industry.

» Developed global digital marketing strategy, budget and revenue plan with clear objectives; maintained strategic view of online landscape and executed action plan that leveraged best practices and adapted to emerging trends

» Planned and executed all web, SEO/SEM, marketing database, email marketing, social media strategies for Zurn

» Built and lead cross-functional team of marketing specialists as well as vendor/partners that effectively and efficiently delivered expected results

» Designed and built digital tools, including applications and software, for sales team and sales agents of Zurn

» Monitored competitive set, evaluated emerging digital marketing tools/technologies

» Built and enhanced digital communications/digital tools with customers – increased engagement/interaction rates

» Established, ran, reported and monitored all SEM and affiliate marketing efforts while executing improvements on those strategies

TODD BARRINEAU 704-***-**** ****.*********@*****.*** Worldwide Marketing Manager Zurn Industries / Green Turtle Technologies August 2010 – April 2015 Charlotte, NC Tasked to build a positive and recognizable brand, grow sales, and manage new product introductions by developing and implementing a comprehensive marketing plan for Green Turtle, a $6M manufacturer of engineered separator systems.

» Played key role in driving Green Turtle from $6M annual revenue to nearly $20M in under four years

» Successfully re-branded Green Turtle, developed and established brand voice, improved messaging for core products

» Developed and executed marketing strategy for North America, including Canadian markets

» Spearheaded launch of new products and introduction into new markets, including supporting pricing strategies

» Pioneered various digital products that saved the company $120K+ annually in print costs

» Designed and executed content and usability improvement for web site resulting in greatly improved search results, user tracking and lead capture; developed and maintained KPI’s and overarching marketing goals

» Built and implemented programs that successfully bridged gaps between sales and clients, improving closing rates by nearly 20%

Owner/Entrepreneur Print Technology Solutions June 2006 – August 201 Charlotte, NC Created and managed full-service design and marketing agency to deliver high-impact creative solutions for local companies seeking external marketing services. Built small, highly-flexible team to drive sales, as well as design and execute client plans.

» Developed marketing programs to successfully market diverse client list ranging from non-profit to big pharma

» Proven track record of building strong brands or revitalizing under-performing brands

» Directly instrumental in increasing annual revenue by as much as 35% for several clients

» Engaged in mix of both B2B and B2C marketing activities and strategies Technical Account Manager, Global Accounts Kodak / CREO Inc. August 1996 – June 2006 Kodak purchased CREO in January 2005.

» Non-commission member of Sales team, reporting to the VP of Global Accounts

» Developed and nurtured long-term partnerships, while owning and managing multiple high-visibility, high-touch corporate accounts for Kodak Graphic Communications, the leader in direct-to-plate printing and digital workflow To learn more about CREO:

http://en.wikipedia.org/wiki/Creo

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