Marketing Account Executive
Resume:
Kent Eugene Politsch • **********@*****.*** • 410-***-****
**** ** ***** ****** **** Saint Lucie, Florida 34986-3922
Professional journalist, author and public relations expert with 46 years experience seeks self-directed writing, broadcasting or editorial responsibilities for progressive organization.
Supervisor: Public Affairs Branch, USDA Farm Service Agency 8/2005 to 1/1/2017
Manage staff with responsibilities for media relations, including story development, proactive arrangement of senior management interviews and responses to media inquiries; external communications, including program campaign development, news releases, fact sheets, Q&As, public service announcements, social media blogs, Twitter postings, stakeholder presentations and language translations; internal communications, including briefing materials, ceremonial presentations, training materials, and internal campaign development; editorial, including review of all posted content, OpEd drafts, testimony, web content production, and graphic design. Also supervise Freedom of Information Act (FOIA) staff of government information specialists and visual information specialists producing all agency graphic designs.
Author and Novelist 12/1999 to present
Global Anchor Series: Global Anger, a thriller, published 2012; Blood Anger, a thriller, published 2014; and Legends & Legacy, 75th Anniversary of Yellow Freight System, a commemorative history, published in 1999.
Co-founder, Officer, Board Member Leadership Through Athletics 6/2001 to present
Developed financial, operating, and marketing plans. Wrote tactical materials. Worked with co-founders, bankers, architect and construction management company to co-ordinate gym construction. Wrote grant applications for fund raising and testified at Maryland State Legislature during grant hearings. Did television and newspaper interviews on behalf of organization. Opened doors to new facility Dec. 4, 2004.
Marketing & Corporate Communications: Maxim Group 2/2000 to 4/2001
Contractor: Wrote more than 50 sales collateral documents based on technical solutions, services and references. Wrote and edited all new web content. Focused on strategic plans. Proposed marketing and corporate communications structure. Proposed outsourcing customer research for targeted marketing messages. Provided creative recommendations, communications audit and planning.
Corporate Communications Manager: Yellow Corporation (nka YRC) 10/1991 to 1/2000
Special assignment: Wrote and published commemorative book on company history. Marketing Communications: Wrote, edited and produced editorial content for Internet pages. Served as Yellow Corp. liaison with subsidiary marketing departments. Corporate Communications / Investor Relations: Organized communications team, including consulting partners, in merger/acquisition due diligence effort • Wrote, edited and produced annual reports • Planned, coordinated and produced annual shareholder meetings • Wrote, edited and produced quarterly earnings news releases • Facilitated quarterly town hall meetings conducted by chairman and subsidiary presidents • Wrote and edited investor analyst presentations for CEO and CFO • Planned and managed corporate communications budget. Public Relations: Researched, wrote and edited executive speeches • Served as primary spokesman with business, trade and investor media • Served on hazardous materials response team as official spokesman and link to corporate officers • Managed all crisis communications for four operating subsidiaries and technology services subsidiary • Managed PR agency partners, freelance writers, research assistant and video producers. Employee Relations: Created industry-leading weekly employee newspaper; managed, edited and wrote for newspaper • Planned and directed subsidiary labor communications (20,000 Teamsters) • Planned and managed employee opinion research to develop internal communications strategies.
Public Relations/Publicist: University of Missouri/Kansas City 9/1988 to 10/1991
Coordinated all publicity • Wrote biographies, program and news releases • Served as spokesman and special events coordinator for Missouri Repertory Theatre (professional) and college theater programs.
Public Relations Consultant • Actor 7/1986 to 9/1988
Produced marketing materials, video programs, news releases, publicity events, and did voice and on-camera talent for commercials and internal training programs. Clients included Yellow Freight System, Walmart, Kansas City, Missouri, city government, and the Missouri Lottery.
Managing Editor: Meredith Broadcasting KCTV 2/1983 to 7/1986
Managed newsgathering operation of CBS affiliate • Set daily editorial direction • Assigned reporters, camera crews, and edited news copy • Produced election coverage and special-event programs.
Account Executive and On-air Talent: Osborn Communications KJLA 2/1979 to 3/1980
Managed accounts • Wrote commercial copy, produced radio commercials and interviewed guests.
Communications Director: Governor of Missouri 10/1977 to 1/1979
Planned and managed communications strategy and publicity for governor • Wrote speeches and gubernatorial policy statements • Coordinated first video news release network from the governor • Directed a 5-person staff, including press secretary and correspondence secretary.
News Producer: MetroMedia Broadcasting KMBC 8/1973 to 10/1977 & 3/1981 to 2/1983
Produced two daily newscasts at the ABC affiliate • Achieved the highest audience rating share among all major-market commercial television stations (ARB: Feb. 1977) • Produced election coverage and special-event programs.
Teacher & Coach: School District 271, Pawpaw, Illinois 8/1972 to 6/1973
Middle School English and math teacher • High School basketball and baseball coach.
News Producer: Rock Island Broadcasting WHBF 9/1970 to 4/1972
Produced and directed two daily newscasts and directed public affairs programming.
Education: University of Illinois, Champaign-Urbana
Bachelor’s Degree: June 1970
Major: Radio-TV Communications
Minor: Speech
Publications: Blood Anger, a thriller novel, 2014
Global Anger, a thriller novel, 2012
Legends & Legacy, a commemorative history, 1999
Awards: Administrators Award, Outstanding Leadership, 2013
Telly Award, Silver Lining (business documentary), 2012
Telly Award, The Long Road in Iraq (business documentary), 2008
References: Paul McKellips, professional and friendship • 11-year acquaintance
202-***-**** or *************@***.***
Isabel Benemelis, professional (staffer) • 9-year acquaintance
202-***-**** or ******.*********@***.****.***
Brenda Carlson, professional (staffer) • 11-year acquaintance
979-***-**** or ******.*******@**.****.***
Robert Bender, Esq., friendship • 40-year acquaintance
Politsch
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