Caroline Liddell

acyglp@r.postjobfree.com Irving, TX 75062 Primary: 972-***-****

https://www.linkedin.com/in/carolineliddell

PROFESSIONAL SUMMARY:

15+years of Sales & Marketing Experience

SALES COACHING, SALES TRAINING~ HUMAN RESOURCES~ STRATEGIC PLANNING~

~ TALENT & ORGANIZATIONAL DEVELOPMENT ~ MANAGEMENT~ RECRUITING

Business Leader with a 15- year accomplished career track known throughout the industry for delivering and sustaining revenue and profit gains within highly competitive markets that develops and

executes winning strategies and inspires teams to embrace change to achieve a mission. Thrives on tackling difficult situations and making high-risk decisions with a keen eye on the bottom line.

Willing to take calculated risks to drive business strategies. Specialize in establishing and nurturing effective customer relations. Assemble, motivate and mentor high-performance teams.

Develop and execute enterprise-level planning and decision-making. Recognize relationship between the mission and metrics of a business, processes, and people relations.

CORE QUALIFICATION:

Managing the day-to-day operations of sales team and of unit. • Managing the administration of policies, procedures and programs. •

Carrying out responsibilities in these functional areas: departmental, development, employee relations, training and development, benefits, organizational development, and employment (recruiting).

Strong ability to determine and achieve business objectives • Ability to identify right talent for the right position. • Ability to identify and resolve project issues •

Proficient in the use of business software applications • Exceptional communicator with a consultative sales style, strong negotiation skills, exceptional problem solving abilities, and a keen client needs assessment aptitude. •

Aggressively identify opportunities, develop focus, and provide tactical business solutions. • Ability to effect change and to raise the profile and credibility of an organization•

AREAS OF EXPERTISE

Operations Budget Management Regulatory Compliance

Process Improvements Database Management Staff Training / Educating

Strategic Planning Business Administration Performance Improvement

Benefits/Compensation Leadership Development Recruitment and Selection

Organizational Change Project Management Business Development

Marketing Sales Process, Strategy Team Building

Online Advertising (Digital Marketing)

Human Resources (Workers comp, HIPPA, FMLA, Payroll, Benefits, Disability & etc.)

TECHNICAL SKILLS: Excel, Word, Outlook, Power Point, ACT, Vast, DOS, Windows, Sales force, Dos, Windows, Data Entry, PeopleSoft, CRM, Auto dialer, AdsII, Arbos, CIS, Aspect, Social Media sites, Internet savvy, and Typing 75 wpm.

LEADERSHIP CAREER TRACK:

B2B SALES COACH/TRAINER/INTERIM TALENT ACQUISITION MANAGER

ETECH (IDENTIFIX) – (SAAS) 2016-Present

Reason for leaving: Project Ended

•Help generated over $350,000 in revenue in just 5 months – exceeding sales goals by 375%.

•Handled the tasks of interviewing, hiring, monitoring, coaching and developing sales staff

•Issued oral and written counseling for breach of conduct in accordance with the employee handbook

•Responsible for administering performance management process for the development of agent performance

•Monitored and supervised the daily activities of team by

•Responsible for conducting coaching and developing each team member to ensuring compliance guidelines, call quality and sales techniques

•Handled the task of performing periodic evaluation on team members

•Responsible for developing a team of representatives and agents to achieve the objectives of performance

•Sets target and leads the team to achieve performance goals as established by the organization

BOARD MEMBER-DIRECTOR OF OPERATIONS/TALENT & ORGANIZATIONAL DEVELOPMENT

Youth Empowered for Success 09/2015 – 08/2016

Reason for leaving: Left to care for sick family member.

Overseeing the following: Marketing, HR, Programs, Sponsorships, Operations Fundraising, Education, Business Development and Strategic Planning. Assisting the Executive Director of startup nonprofit in the development and administration of policies, plans, programs, procedures, & grant applications that further the Organizations’ Strategic Plan & program goals.

•Assisting in the development, update, and implementation of the Board of Directors’ Strategic Program Plan.

•Analyzing segments to create thorough situational & SWOT analysis, providing board members with a more comprehensive grasp of the competitive & cultural landscape. •Establishing monthly performance goals, allocate resources, and assess policies & responsibilities for senior directors.

•Working collaboratively with board members to guide development for growth. •Developing and implementing innovative programs, products & services.

•Delivering the vision, analysis, research and action plan necessary to help the organization succeed.

•Working with constituent groups including boards, committees, volunteers, and external audiences.

•Reporting to the Executive Director and the Executive Board.

•Playing a key role in securing Foundation grant and creating a five-year strategic plan. Developing and implementing operations network and other business intelligence systems including, but not limited to, unified messaging phone system, an integrated general ledger system, integrated fundraising, calendar management, email servers, and retail point of sale.

•Supervising and mentoring directors, including the Chief Director & Directors, Team Leads, Project Leaders, Volunteers and Interns.

•Developing & continuously improving the operations of the organization, including administrative, management.

•Supports the planning, development and implementation of an outreach/marketing program, training, and disciplining directors.

VICE PRESIDENT, STRATEGIC PLANNING, TALENT & BUSINESS DEVELOPMENT

Absolute PRC 2014 – 2015

Developed and executed a dynamic marketing, business development strategic plan that exceeded the revenues goals by 225%, market positioning and footprint goals 125%.

Established the company's business plan.

Designed and / or refined and implemented business development / marketing strategies for all of the company's services across the various market segments and geographic areas.

Analyzed the trends and potential of new and existing markets and developed strategies to maximize sales in these markets.

Designed management and monitoring systems that evaluate the company's success.

Supervised the planning and development of marketing and communication materials.

Oversaw the training of marketing and project staff on how to use such materials to effectively market the company.

Developed, enhance and maintain effective systems for facilitating, monitoring and measuring the effectiveness of the company's proactive distributed selling strategies.

Developed and maintained strong professional relationships with individuals charged with procuring facility planning and program management services so as to provide the company with an enhanced competitive position as it learns of and pursues business opportunities.

Developed and maintained strong relationships with strategic partners, including professional / trade associations, architectural and engineering firms, contractors, developers, current and former clients, and specialty consultants.

Trained and coached project staff on marketing and sales strategies, material selection and preparation, interviewing, and networking.

Prepared and administered the company's marketing and business development budget.

Managed the company's customer relationship management (CRM) processes, including:

Developed and supervised "best practice" marketing protocols from desirable prospective clients and writing proposals for new business.

NATIONAL SALES MANAGAER

Certified Payment Processing 2011-2012

Worked in collaboration at the "C" level and their respective sales organization on:

Field analysis of respective sales management and sales force.

Grew sales by 115% to goal by developing a broad client base by managing a team of new and veteran sales representatives.

Recruited, hired, motivated, and mentored consultants; provided techniques and strategies to achieve sales and new business development objectives while adhering to company policies and procedures.

Assigned new sales reps in areas identified in the business plan to achieve short- and long-term sales goals.

Trained consultants on lead generation, qualifying / closing new accounts, and helping small / medium business grow via merchant services and strategies, including credit card processing and Internet advertising.

Coached sales personnel to increase goal achievement by 35% and to identify and bolster areas needing improvement. Remained in close communication with staff members utilizing face to face training and counseling sessions, through conference calls, and at territory planning and sales meetings.

Consistently met or surpassed aggressive sales objectives by 115-130% to goal.

Managed schedules, territory, time off, and quota increases; replaced under-performing staff members.

Effectively handled all sales planning and reporting processes and administrative duties.

Reported to and collaborated with the General Manager.

Ranked as a top sales manager producer, ranked in the top 4 out of 25 sales managers.

UNIT DIRECTOR – (COMPLIANCE, TALENT & ORGANIATIONAL DEVELOPMENT OFFICER)

Texas Department of Aging & Disability (Denton State Supported Living Center 2009-2011

•Oversaw Division’s compliance with plans & external regulations by establishing, administering, reviewing & exceeding goals; analyzed / monitored trends and methods & improved by 115% and communicated with leaders to facilitate informed strategic planning and decision-making.

•Improved Unit’s productivity by 120% while reducing costs by 30% driving efforts to streamline workflow and lead initiatives.

•Recognized for exceeding compliance goals by 125% my first year when they hadn't done it in over 11 years Strengthened organization's presence while driving improved recruiting approaches designed to retain key managers.

•Work with Executive Team to Developed strategic recruitment plan to hire more qualified and educated candidates.

•Played integral role in building synergy with employees and new Leadership Team.

•Collaborated with Executive Team to create Management and Team Member Handbooks that supported business objectives and initiatives.

•Planned, implemented, managed, and evaluated all aspects of the operation Created a safe working & living environment & quality of care to all residents of Denton State Supported Living Center; ensured organization was in compliance with the Department of Health rules and regulations

•served as Liaison Chief Administrative Officer with residents’ families. Created & implemented Unit’s strategic / operational plans; oversee functions such as customer service, finance, HR, client communications / advocacy, and staff training.

•Motivated, Inspired, Recruited, trained and, supervised a multidisciplinary team the efforts of ~133 employees, including supervisors, record clerks, administrative assistant, case managers, active treatment technicians, and direct care professionals, and payroll budget exceeding $2.4 million budget, while fostering a highly-functioning collaborative environment.

•Author positive performance letters, and assist selected staff in improving daily job performance.

•Coordinated collection & preparation of such operating reports as time / attendance records, terminations, new hires, transfers, budget expenditures, and statistical performance data.

•Processing payroll time sheets, family medical leave, workers’ compensation, sick leave, extended sick leave, & present at meetings to discuss various issues and programs.

INTERIM DISTRICT SALES MANAGER (TEAM LEADER/SENIOR MEDIA CONSULANT)

Verizon Yellow Pages(Idearc Media/Supermedia) 11/2004 – 07/2009

Reason for leaving: Seeking advancement opportunity.

•Utilized financial data and analytics in strategic decision making to meet clients’ ROI and budget requirements.

•Meet monthly sales goals by 115%.

•Recognized for being the first rookie ever to exceed quota by over 200% out of over 100 sales reps and became Employee of the Month.

SEM (Search Engine Marketing/Pay Per Click) / SEO (Search Engine Optimization) campaign set up and proposals to clients, customize budgets and CPL's.

Managed the full sales cycle from prospecting to closing deals. Made daily calls to a variety of local business owners across the US.

Established and maintained a pipeline through lead generation. Reported back daily activity into our CRM system (Salesforce).

Developed and managed effective delivery strategies based on known client's business objectives and management of operational delivery activities.

Developed a strong understanding of the client’s business, industry, competition, internet marketing goals and act as the chief solutions architect.

Owned the entire life cycle of the sales process from identifying opportunities to closing the sale.

Gave Presentation with Go to Meeting and Prospect qualified businesses, designed strategies that influence and deliver thoughtful and engaging presentations to sell a broad set of solutions from our extensive (and expanding) best in class digital marketing portfolio.

Activities and Societies: National Environmental Health Association MVSU International Dancer (MVSU Band) MVSU Modeling Squad MVSU Speech Team.

Courses/Certifications/Licenses

•Affordable Care Act

•Management Development/The Leadership Program

•Sales Training

•Collections/Customer Services

•Major Medical and Supplemental Health Benefits

•Property & Casualty

•General Lines Life & Health

•SEO, SEM, Social Media, & Print Marketing Strategies

•Google Analytics (AdWords)

Education

Mississippi Valley State University

05/1996 Bachelor’s Degree of Science in Environmental Health

Post University

2017-2018 Graduate Certificate Degree in Human Resources

Liberty University

2017-2019 Master’s Degree in Leadership

REFERENCES AVAILABLE UPON REQUEST

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