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San Francisco, California, United States
January 24, 2017

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Customer Relationship Management (CRM) professional with over 13 years of IT experience and successful track record of implementing complex business solutions utilizing CRM products of which 5 years in Salesforce and 8 years in Siebel CRM. Worked as Consultant with Big 4 consulting organizations.

Practiced as a Technical Lead, Solution Architect, Developer, Subject Matter Expert, Business Systems Analyst and Production Support Lead in various engagements.

Has lead JAD (Joint Application Design) and Use case sessions in the capacity of CRM technical expert.

Extensively worked as a Techno-Functional consultant in providing CRM solution with excellent business domain experience in Salesforce Sales Cloud, Salesforce Service Cloud and Siebel CRM applications.

Has business understanding of Media, Hi-tech, Insurance, Financial industries and Manufacturing.

Expert in clarifying business requirements, performing gap analysis between goals and existing procedures, and designing process and system improvements to increase productivity and building efficiencies in the existing processes.

Strong knowledge in platform, Architecture and Data Model.

Experience in administration, configuration and Deployment of Salesforce CRM and Siebel CRM applications.

Extensive experience in gathering business/functional user requirements for implementation, creating Use Cases as per user requirements and Creating Sequence diagrams.

Sound understanding of implementing Security and sharing rules at object, field and record level on platform.

Extensive experience in analyzing business requirements, entity relationships and converting to Salesforce custom objects, lookup relationships, junction objects, master-detail relationships.

Designed Custom Fields, Approval Process, Validation Rules, Field Dependencies, Formula Fields and Workflow processes.

Knowledge on Apex Language leveraging Platform, Visual Force, SOQL, SOSL and Governor limits.

Integrated many third party applications like Siebel, PTC’s Service and Knowledge management tools with Salesforce using Web services & REST API and SOAP.

Knowledge of Deployment of Components using various change sets in Salesforce application.

Excellent communication and Interpersonal Skills.

Implemented SDLC for application development based on Agile and Waterfall methodologies.


Salesforce Certified ADM 201(SU15) (#3268121)

Salesforce Certified DEV 401(SP15) (#2468522)

Salesforce Certified Sales Cloud Consultant (#4528133)


CRM solutions

:, Siebel CRM

CRM Applications


SFDC Sales Cloud, SFDC Service Cloud, Siebel Consumer Goods, Siebel Financials, Marketing, Sales, Service, Field Service.

Industry Practices


Consumer Goods, Internet, Media, Insurance, HI-tech manufacturing.

Salesforce Technologies


APEX, Visual Force, SOQL, SOSL, Apex Data Loader, Workflow, Approval, Security Controls, SOAP, REST API, SFDC Developer Console, Eclipse IDE and Workbench.

Siebel Technologies


Siebel Tools, eScripts, VB COM scripts, Siebel Workflows, Assignment Manager, RCRs, EAI, EIM, Siebel Admin, Integration Workflows, Inbound/Outbound Web Services, Integration Objects, Siebel Adapters, EAI Transport Adapters, VBCs, SOAP, WSDL

Reporting Tools


SFDC Report Builder, Actuate



Oracle 9i/10i, SQL Server 2000

Testing Tools


HP Quality Center, Test Director, Bugzilla

Version Controls


MS Visual Source Safe

Office Tools


MS Word, MS Excel, MS PowerPoint, MS Visio


Sr. Salesforce Integration Consultant /Salesforce Developer, Cummins Inc. IN Jan 2016 to till date

Cummins is the leading manufacture of the Diesel Engine and distributes it worldwide with Company owned Distributors and dealers. Cummins Service System is an application developed on platform to help Distributors and dealers troubleshoot Engines using diagnostic tools integrated and help technician to find the issue and repair it. It also lets users select the parts list. Ultimately it handles Warranties and claims.


Participated in design sessions with external application teams.

Designed and developed the interface for with external application INSITE using RESTful web services.

Designed and developed the interface with Expert Diagnostic system, the knowledge management system using RESTful web services.

Designed and developed the RESTful interface between Cummins technical documents portal (Quick Serve) to help technician get the documents based on fault codes.

Developed the interface with Oracle middleware for exchanging Service time data.

Achieved the business requirements on platform by designing/developing the required entities, like custom objects and creating the relationships/junction objects like Master-Child, lookups, Pages, Classes, Interfaces, Workflows and Workflow rules, triggers, Email.

Developed Custom objects, Pages and Components and implemented the requirements using apex and Visual force.

Extensively worked with custom controllers and controller extensions with visual force pages, implemented custom buttons and custom links.

Created Utility and helper classes for invoking business logic via APEX Triggers.

Good working knowledge in querying database using SOQL&SOSL queries.

Designed and deployed Validation rules using Formula fields, Approval Processes and Auto-Response Rules for automating business logic.

Worked with Production support team to resolve View State and heap size issues.

Extensively wrote the test classes for complex business logic covering all scenarios and accomplished the code coverage requirements.

Strong working experience on Debug Apex Scripts using Debug Logs and System Log Console to catch exceptions.

Complete bulk imports, insert and update of data using data loader for various Pre and Post release tasks.

Environment:, APEX, VisualForce, Workbench, Data Loader, CSS, JavaScript, JQuery

Salesforce Solution Consultant /Salesforce Admin, Fox Home Entertainment, CA Oct 14 to Dec 15

Fox Home Entertainment decided to move Marketing users and this is the second phase of the project to add automation, integration and reporting functionalities in the new Marketing application.


Designed and developed the interface for fetching Products/SKUs from enterprise product master using RESTful web services.

Designed and developed the interface to populate pricing data for the SKUs from Financial system (JD Edwards) using SOAP.

Worked on various standard objects like Leads, Accounts, Contacts,

Opportunities, Products.

Designed and developed the Custom objects, Custom tabs, Entity-Relationship data model, validation rules, Workflow Rules, Auto-Response Rules, Page layouts, Visualforce Pages to suit to the needs of the application.

Designed and developed multi-level Approval processes using native features of Salesforce.

Designed the Triggers to auto populate the customer address and contact.

Used SOQL and SOSL for data manipulation needs of the application.

Involved in data migration from legacy systems to Objects and fields.

Performed Code Migration from Sandbox to Production Using Change sets.

Made use of Test classes to ensure code coverage are done for each class.

Designed custom Reports based on requirements.

Used the Custom Settings functionality to drive the code based of parameters.

Reviewed the development work done by peers as per the business requirements.

Environment: Salesforce, APEX, VisualForce, SOQL, Data Loader

Salesforce Solution Consultant/Salesforce Admin, Move Inc, CA Apr-14 to Oct-14

Move Inc is a network of real estate related products like, Tiger Leads and Five Street and used Siebel Order Management 8.1 for selling these products to Real Estate Agents. Move Inc migrated from Siebel to and Oracle Big Machines as order management engine.


Worked closely with business team and performed detailed analysis of business and technical requirements.

Performed gap analysis, data analysis and prepared high level design for the design reviews.

Identified the entities, user groups and processed in Siebel which needs to be developed into app.

Designed the solution for Opportunity and Lead objects in

Created Sharing rules, OWD and Permission sets for objects in

Worked on Record Types for Leads and opportunities, Page Layouts based on the record types and Validation rules.

Defined custom buttons and page layouts for business requirements.

Defined lookup, master-detail relationships on the objects and created junction objects to establish connectivity among objects.

Defined Workflow Rules, Approval Process, Tasks, Email Alerts, Field Updates and Outbound Messages to manage the Workflow & Approvals.

Defined workflow rules and defined related tasks, time triggered tasks, email alerts.

Created and used Email templates in HTML.

Designed Reports and Dashboards as per the customer requirements.

Environment: Salesforce, APEX, VisualForce, SOQL, DataLoader, Siebel

Salesforce Solution Consultant, Fox Home Entertainment, CA Jan-12 to Mar-14

Fox Home entertainment is a unit of 21st Century Fox Studio which sells the physical (DVDs/Blue Ray) and digital media (Netflix, iTunes, Amazon Prime) such as movies and TV seasons distributed by 21st Century Fox worldwide Fox Home Entertainment decided to move Marketing users and functionalities into from Siebel to make sure that Marketing application is available on all browsers and is rich in the UI features and available on mobile devices.


Identified the existing Siebel processes for marketing users and mapped it to

Evaluate the feasibility of Requirements/Solution compatibility to Salesforce -, Sales Cloud, Knowledge and Content, Communities.

Created the process flows and variation based on existing functionalities.

Involved in the Impact Analysis, Estimation of Rollout and Integration functionalities.

Interacted with business to finalize the design and process flow for Data Integration.

Designing the Data model and created the Objects and its relationships.

Defined Master-detail and lookup relationships on various custom objects and created junction objects to establish the connectivity among objects.

Created users, roles, public groups and implemented role hierarchies, sharing rules and record level permissions.

Implemented Field level and Record Level security and created User roles, Profiles and managed Role Hierarchies and sharing settings to provide shared access among different users.

Developed Permission sets based on business needs.

Developed the Inbound Web Service to integrate marketing portal MASH to query/update Siebel Promotion data in Siebel.

Developed the Outbound Web Service to consume the Fox Retail data in Siebel.

Developed the Milestone functionality for global users using eScript and business services in Siebel.

Developed the various global functionalities using table driven/LOV driven code and symbolic string in Siebel.

Developed the Excel import functionality for the business users to upload the Excel for Sales Decay and Fox Fee processes Siebel.

Extensive use of Configuration (Views, Applets, BCs, Picklist, Pick Applets), eScript and VBCs Siebel.

Environment: Salesforce, APEX, VisualForce, SOQL, DataLoader, Siebel

Siebel Lead, Farmers Insurance, CA Sept-08 to Dec 11

Property Redesign Project Feb-10 to Dec-11

Auto and Marine Claims Application Feb-09 to Feb-10

Siebel 6 Upgrade and Redesign Sept-08 to Jan-09


Designed and developed the common Inbound Web service for various vendors assigned to Claim units.

Designed and developed the payment updates Inbound Web Service for the claim unit.

Lead the design and development of Severity and complexity matrix for a claim based of various input parameters of the claims.

Performance enhancement and FDR/Crash file analysis.

Defect fixing during AIT/SIT cycles.

Carried out ongoing Change Request Estimation, Solution and co-ordination between businesses for the next phases of project. Creating the table and column level mapping between Siebel 6 and Siebel 8 for data migration.

After Siebel 6.3 to Siebel 7.7, fixed the issue in Configuration /Scripting and Workflows and tested the code.

All workflows were modified in Siebel 8 using OOTB business services.

30% of code from Siebel 6 was converted to Siebel 8 WFs. Moved Siebel VB script into Siebel eScript.

Siebel Developer, NetApp Inc, CA Jan-08 to Sept-08

Sr Consultant –Deloitte India and US Offices Aug-03 to Oct-07

Siebel Developer, US Oncology, TX Apr-07 to Oct-07

Siebel Developer, Zurich Insurance NA, MD Nov-06 to Apr-07

Siebel Developer/Admin, Sara Lee Foods, OH Nov-05 to Oct-06

Siebel Automation Developer, Hewlett Packard, CA Apr-05 to Oct-05

Siebel Developer/Administrator, Agilent Technologies, CA Aug-03 to Mar-05

Siebel Administrator, iTek Infosystem Pvt Ltd, India Jan-03 to July-03


MBA - Pune University

BE - Pune University


Trained on Siebel Core Consultant course by Deloitte Green Dot Professionals.

oConducted training session on following topics by Siebel Inc

oBest Practices of Siebel eScript.

oRequirement Mapping and Business Best Practices.

oConfiguration fundamentals (basic configuration techniques.)

oManaging Siebel in Global Environment.

Quality Management trainee on CMMi.

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