Janice Acevedo
**** ***** ***** **. *******, Texas 76013 817-***-**** – ************@*****.***
SALES & MARKETING EXECUTIVE
Experienced Executive–Level Management Professional with exceptional sales, leadership and marketing skills. Effective in closing and managing high net worth accounts. Fosters a passion for building long-term relationships, maintaining organization, and focusing on quality customer service. Bilingual heritage compliments strength when working with a multifaceted company. Professional Experiences
Airo Mar Hospitality Staffing, Inc. Texas
Former CEO & Owner 2011-2016
Owner and founder Minority Owned/Woman owned company specialized staffing Hotels/Resorts, Corporate facilities, Sporting Venues, Hospitals and Convention Center
Partnering with fortune 500 companies; CEO, Vice Presidents, Regional Directors and Area Managers
Directed Regional Operations Managers with strategic skills, scheduling staff members, constant recruiting, collaborated with Area Managers. Managed, trained corporate staff in: Housekeeping/Houseman, Laundry, Kitchen/Chefs, Banquets, Pool Attendant, Gardner with all functionalities within the hotels nationwide
Responsible for the creation, implementation and executing of brand strategies, including concepts, content creations, market ing and distribution through various types of media, traditional digital event and social channels on behalf of our customers, Hilton Worldwide, Starwood Hotel & Resorts, Marriott Hotel & Resorts, Private Owners and Franchise
Strong in developing high performance with sales personnel, leadership, enabling to drive high level service for all brand hotels
& resorts
Al Mar Housekeepers, Inc. Texas, Colorado, Arizona, Florida Former CEO & Owner 2012-2015
Restructured corporate policy and procedures. Inherited Al Mar Housekeepers from co-founder Wally Acevedo.
Became Woman Owned Minority/Owned Business
Preferred Vendors for Hilton Worldwide, Starwood Hotel & Resorts/Guidant Group, Marriot Hotel & Resorts, Private Owners and Franchise
Audited all corporate financials, reviewed weekly P&L Statements, balance sheets and aging reports
Provided extensive administrative support
Restored the company working closely with Tax Attorney’s, Corporate Attorney’s, CPA and Litigating Attorney’s
Collaborated with all General Managers, Area Managers, HR Directors with in the hotels
Leadership and team builder with corporate Operation Managers, Staff Members; addressing client’s needs promptly
Worked directly with Hilton Worldwide attending and traveling with the VP Minority Diversity Division speaking in several synopsis and convention center
Al Mar Housekeeping, Inc. Texas, Arizona, Colorado, Florida 2010-2012 Director of Sales & Marketing
Sales with revenue over $4 million, managing sales team nationwide
Brand company name, strategic consulting, including business plan and sales strategy development
Effective collaborating with Regional Directors, General Managers, Area Managers within the hotels
Worked directly with the CEO of the company, bookkeeper, accounting, CPA and Attorney’s
Motivator and leader with corporate staff members overseeing their day to day schedules
Maintaining high quality services to all of our clients
Trained and responsible to enhanced procedures for Sales Associates, Operations Managers, Staff Members and Administrative support
Enhanced corporation becoming preferred vendor for hotels; Starwood Hotel & Resorts, Marriott Hotel & Resorts, Hilton Worldwide, Private Owners and Franchise
Knight Restoration Services Richardson, Texas
Sales/Marketing 2009-2010
Started new division for Knight Restoration/Remediation
Worked directly with President of the company
Branding company name in the Dallas/Fort Worth, Texas
Build relations to become preferred vendor with Commercial Facilities, Industrial Properties, Public/ Private Schools, Hotels and Construction Companies, Sporting Venues, Hospitals, over 90 million square feet of business
Participated with BOMA committees
Created companies data base, prepared company information, marketing tools.
Developed portfolio of fortune 500 corporations
Al Mar Housekeepers, Inc. Arlington, Texas, Georgia, Colorado Arizona, Florida Vice President 2006-2009
Responsible for nationwide sales in the staffing industry resulting in revenue of approximately $11million nationwide
Team driven efforts related with development of new lines of business:
National & Regional Hotel chains, resorts and hospitals
Researched, prepared and presented all multi-million dollar proposals impacting revenue enhancements such as:
The Hilton Worldwide, Marriott Hotels & Resorts, Starwood hotels & Resorts, Private Owners and Franchise
Analyzed sales forecast, weekly quotas to determine effective market penetration and multi-regional expansion
Process re-engineering increased efficiency standards by 60%, cost savings less than one million
Projects completed on time and with budgetary constraints
Examined current and future hotel market trends, created selling strategies, and developed selling approach for sales team
Recommended and implemented level success for customer database program for corporation and sales teams to improve Productivity and their production
Facilitator for DFW Minority Diversity Groups and lead hospitality vendors for the Hilton Worldwide, Marriot and American Hotel Lodging Association
The Rogers Hotel Waxahachie, Texas 2002-2006
Owner/Hotel Manager
Purchased and restored the historic integrity of a legendary hotel which had sat abandoned for more than 50 years
Managed staff, scheduled day to day operations for our hotel, restaurant, bar & grill
Sell hotel guest rooms, catering services, and banquets facilities through direct client contact to maximize total room revenue and profits up to 100k
Developed and implemented sales and marketing strategies for hotel, securing new accounts and maintaining existing accounts to maximize the profitability of the hotel, and maintained customer satisfaction Al Mar Building Maintenance
Sales & Marketing 1992-2002
Bid process impacted revenue over $5 million
Commercial facilities; Bank of America, Texas Rangers Baseball Park, Sprint, TU Electric, National Military Bases, and chain retail stores
Marketing efforts increased profits by over $10 million
Conducted extensive daily cold calls, coordinated and attended walkthroughs to prepare proposals and presentations
Motivated and oversaw all operations including managing over 4 million square feet of commercial sights
Advocate for the DFW Minority Development Council, Hispanic Chamber, and BOMA
Targeted networking, resulted in securing new business and national contracts keeping long term business relationships Additional Information
Graduated Kellogg School of Management for NMSC Advance Management Education Program sponsored by the Hilton Worldwide
Recipient of Princeton Premier Business Leaders Professionals Honors, Member with SHRM Society for Human Resource
Management, Speaker at the Business and Economy Symposium Supplier Diversity Strategies twice sponsored by Hilton Worldwide
Nominated for USHCC Minority Woman Owned Company
Nominated and published with Who’s Who
OSHA Certified
Nationwide webinar speaker for future minority companies invited by the Hilton Worldwide and Marriott Hotels & Resorts
Member and involved with the National Minority Diversity Group, DFW Minority Council and USHHC
Complied with government mandated law E-Verification
Skills
Bilingual in Spanish, Microsoft Word, Excel, Outlook Express, Act Program, PowerPoint, Quickbooks