General Manager

New York Address: *** - ** ** Ave Apt H, Flushing, New York 11358

US Cell Number: +1-917-***-****•Email: *************@*****.***.**

Dear Sir/Madam,

I am a skilled professional from the Consumer Packaged Goods (CPG), Food & Beverage, Retail and Hospitality industry with demonstrated experience and proven track record in growing topline sales and profitability for my current and previous companies that I had worked for. Throughout my career, I have developed a reputation for being passionate about developing beloved brands and exhibiting a relentless work ethic and a commitment to excellence. I am able to work effectively in multinational/multicultural cross functional teams and environments.

More specifically, I have acquired more than 15 years of work experience in Restaurant Management, Operations, Marketing & Communications, Retail Store Management, Sales & Customer Service, Profit & Loss Management as well as General Management of operations, processes, procedures and teams.

The CPG, Food & Beverage, Retail & Hospitality brands which I had managed throughout my career history included:

ANLENE milk,

PERFECT ITALIANO cheese,

ANCHOR butter,

MARIGOLD milk and juices,

STARBUCKS coffee and retail cafe,

LOTTE New York Palace hotel’s restaurant, cafes, lounges.

GUYLIAN premium Belgian chocolate & retail cafe.

Should there be any questions, please feel free to contact me for a further discussion. Thank you.

Sincerely,

Nicholas Goh

Restaurant General Manager USA

GUYLIAN Belgian Chocolate & Café Inc.

LOTTE Group

560 Sylvan Ave, Suite 2105

Englewood Cliffs

West New York

www.guylian.com

Career Summary:

• Dynamic professional with more than 17 years experience in the Consumer Packaged Goods (Food & Beverage) Retail F & B, Hospitality Industry in the areas of Marketing, Sales, Communication, PR, Operations and General Management.

• Proven expertise in growing topline sales by double or triple growth rate year-on-year.

• Strong general management experience in leading marketing, sales, operations, finance, human resource and logistics teams to meet and exceed company financial goals and expand market share performance.

• Key Skills: General Management • Restaurant Management • Operations Management •Retail Management •P& L Management Marketing Strategy • Brand Marketing • Digital Marketing • E-Commerce• PR• Consumer Insights• Product Management •Sales Management •Team Management• Customer Service

Work Experience&History:

Restaurant General Manager USA

GUYLIAN Belgian Chocolate & Café Inc –

LOTTE Group

03/2016 to Present

World's best selling premium Belgian chocolate and chocolate café in USA, Europe, Asia-Pacific, Middle East. www.guylian.com

• Internally transferred from LOTTE Group (previous role) to GUYLIAN Belgian Chocolate & Cafe Inc since March 2016 to take on a new role.

• Reported to the company’s President for business performance, profit and loss, sales targets.

• Developed & executed the business, marketing, sales, operations, customer service, general management & franchise management strategies to deliver company plan.

• Led the retail café to provide clear and consistent direction to Outlet Managers, Assistant Managers, Hourly Shift Supervisors, and crew members to ensure operational excellence in this full-service high volume fast casual dining concept

• Ensured weekly sales, COG & inventory targets are met through daily management and supervision.

• Maintained sparkling clean café, ensured QSC standards & smooth function of equipment on a regular basis.

• Delivered excellent product quality, exceptional guest service and brand satisfaction.

Multi Unit General Manager USA

Food & Beverage Division

LOTTE New York Palace Hotel –

LOTTE Group

09/2011 to 03/2016

Luxurious 5 star Midtown Manhattan hotel, owned by the Lotte Group.

www.lottenypalace.com

• Managed all the F & B outlet operations (multi unit concepts – fine dining/fast casual restaurants, cafes, lounges, bars) with the dedicated support of an Operations team.

• Worked closely with the Director of Sales & Marketing to roll out food and beverage promotions for Lotte New York Palace Hotel ‘s full service high volume fine-dining restaurants, and full service casual cafes and lounges.

• Worked closely with Executive Chefs in the creation and launch of fine dining cuisines for VIP guests.

• Created an operating environment that assures consistent guest satisfaction.

• Maintained product and service quality standards by conducting ongoing evaluations

• Developed accurate and aggressive long and short-range financial objectives consistent for its F & B outlets

• Established and maintained a pro-active human resource function to ensure smooth recruitment, employee motivation, training and development, wage and benefits administration.

• Ensured good safety practices of employees and guests, assisting in the maintenance of proper emergency and security procedures.

• Managed the budget and cost cutting measure to ensure healthy P & L of the various F & B joints.

• Worked closely with the Front office and Housekeeping staff to ensure that the hotel meets/exceeds Lotte brand standards for guest satisfaction from the restaurants, cafes and lounges.

• Ensured schedules are posted and timesheets submitted on time.

• Ensured all employees are treated fairly and consistently as outlined in their terms and conditions of employment, local legislation, and company / hotel policies and procedures.

• Ensured proper discipline that requires all employees report for duty punctually wearing the correct uniform/attire and name tag at all times, including high standard of personal appearance and hygiene and adhere to the hotel’s luxury brand image.

Key Achievement:

• Successfully established Lotte New York Palace Hotel as one of the leading food & beverage hubin Manhattan, especially midtown region.

Restaurant General Manager

STARBUCKS Coffee Inc.

1/2008 – 8/2011

Leading brand in packaged coffee and retail Café globally

www.starbucks.com

• Led, motivated and managed the Operations teams to ensure daily smooth operations of our coffee operations and multiple retail stores, which are high volume fast paced casual café/restaurant concept

• Provided clear and consistent direction and delegates responsibilities to Store Managers, Assistant Managers, Hourly Shift Supervisors, and crew members during the work day to ensure operational excellence.

• Launched café new location, menus, and spearheaded its branding, staffing, customer service and operations.

• Established weekly sales and labor targets; manages profitability to ensure company objectives are achieved.

• Controlled COGs through daily management and supervision, checks inventory levels and orders supplies.

• Ensured maintenance of facilities and equipment on a regular basis.

• Led consistently to deliver excellent product quality, exceptional guest service, and outlet cleanliness.

• Promoted a culture of growth through the identification and development of high potential team members

• Reinforced the compliance of all company policies and procedures (people, safety, assets, cash, etc.).

Key Achievement:

• Consistently meet and exceed store’s financial and service performance year on year.

Marketing Manager, Retail

EU YAN SANG INTERNATIONAL 09/2005 – 10/2007

Leading brand in retail healthcare supplements, dietary supplements and natural products in the USA, Australia and Asia providing global integrative healthcare and wellness through 300 retail outlets globally. www.euyansang.com

• Reported to the Country Manager in the developing and executing of effective marketing strategies – brand, product portfolio, price, promotion, advertising, distribution, packaging vis-à-vis competition.

• Managed, led and motivated the marketing team to exceed team’s key performance indicators.

• Increased topline sales from USD $250 to USD $300 million domestically, regionally & globally between 2005-2007.

Brand Manager, F & B Division

MALAYSIA DAIRY INDUSTRIES 7/2002 – 8/2005

Leading brand of packaged dairy and fruit juices in Singapore and Malaysia. www.mdi.com.sg

• Reported to the General Manager on developing and executing brand marketing strategies for MARIGOLD Peel Fresh Juice, MARIGOLD Fresh Soy Milk and MARIGOLD Yogurt.

• Worked with agencies to roll out marketing campaigns and new product & flavors launches.

• Recognized by national newspaper, Straits Times, for developing and executing proven marketing strategies in 2005

Assistant Brand Manager, F & B Division

FONTERRA BRANDS Inc. 10/1998 – 6/2002

Multinational global top 10 dairy manufacturer. www.fonterra.com

• Worked with Australia and New Zealand HQ to streamline inventory management, product pricing structures, order forecasting, new product launches, packaging development and global brand identity.

• Assisted Brand managers and Group Brand Manager to develop and execute brand marketing campaigns (TV, Newspaper, Digital, Outdoor, In-Store) of ANLENE milk, PERFECT ITALIANO cheese and ANCHOR butter.

• Garnered creative industry awards for developing and executing creative brand marketing campaigns.

OtherInformation:

ACADEMIC BACKGROUND:

4-years Bachelors Degree (Honors)specialization in Economics and Politics, National University of Singapore, 1998

1-year Postgraduate Diploma specialization in Marketing & Communications, Marketing Institute of Singapore, 2001

EMPLOYMENT STATUS:

Approved employment authorization to work for any USA employers without the need for Visa sponsorship.

Contact this candidate