Manager Account
Resume:
Lisa M. Jacoby
*** ********* ******, *********, ** 07071 201-***-**** ***********@*****.***
Marketing/Account Manager
Over 19 years experience in the advertising and marketing industry driving strategic growth and product visibility for clients across the country. Detail oriented with the ability to prioritize and multi-task. Experienced in marketing, advertising, media planning and product management.
PROFESSIONAL EXPERIENCE
The Montgomery Group, Union, NJ April 2013 – December 2016
Marketing/Account Manager
Work directly with the Vice President of Account Services of the company developing new campaigns and obtaining new clients through presentations.
Coordinate monthly ad campaigns/budgets.
Monitor creative process from inception through production including proofing and trafficking of web, print, radio and television advertisements.
Work closely with outside web vendors to promote the clients monthly campaigns to gain maximum exposure to build business
Monitor, review & report on all marketing activity.
Organize direct mail, video email and email campaigns for clients on a monthly/weekly basis.
Work with outside vendors for in store displays, presentation materials along with radio and television commercials.
Work with individual clients on a daily basis updating/changing creative.
Provide clients with different advertising mediums in their market.
Provide clients with negotiated rate information for print, radio and cable advertising.
Market Masters Media Group, Whippany, NJ July 2012 – February 2013
Marketing/Account Manager
Coordinate monthly ad campaigns/budgets.
Monitor creative process from inception through production including proofing and trafficking of web, print, radio and television advertisements.
Monitor, review & report on all marketing activity.
Worked closely with Account Executives on various accounts to provide in-house support.
Organize direct mail, video email and email campaigns for clients on a monthly/weekly basis.
Work with outside vendors for in store displays, presentation materials along with radio and television commercials.
Work with individual clients on a daily basis updating/changing creative.
Provide clients with different advertising mediums in their market.
Provide clients with negotiated rate information for print, radio and cable advertising.
Request prior approval from the different manufacturer’s to ensure all advertisements are compliant with the manufacturer guidelines and then submitted for reimbursement.
King Group, LLC, Rochelle Park, NJ March 2005 – June 2012
Marketing/Account Manager
Coordinate monthly ad campaigns/budgets.
Monitor creative process from inception through production including proofing and trafficking of print, radio and television advertisements, as well as shipment information.
Organize direct mail and video email campaigns for clients on a monthly basis.
Work with outside vendors for in store displays, presentation materials along with radio and television commercials.
Work with individual clients on a daily basis updating/changing creative.
Provide clients with different advertising mediums in their market.
Provide clients with negotiated rate information for print, radio and cable advertising.
Track sales results weekly by client.
Track the number of phone calls received weekly by campaign using the clients individual 800 numbers through Callbright and Who’s Calling.
Analyze competitor’s ads each week to ensure that the products my clients are advertising are priced lower than their competition.
Request prior approval from the different manufacturer’s to ensure all advertisements are compliant with the manufacturer guidelines and then submitted for reimbursement.
KEA Advertising, Inc. Valley Cottage, NY June 1997 – March 2005
Media Director/Account Manager
Prepare monthly advertising budgets/campaigns for 20 automotive clients.
Monitor creative process from inception through production including proofing and trafficking of print, radio and television advertisements, as well as shipment information.
Provide clients with different advertising mediums in their market.
Provide clients with negotiated rate information for print, radio and cable advertising.
Quintel Entertainment, Pearl River, NY November 1994 - May 1997
Media Analyst
•Place both syndication and national cable advertising on a weekly basis.
•Track the number of 800 calls received and upsold to a 900 number.
•Review the number of 900 number calls that were received and the number of minutes generated.
•Prepare a daily/weekly report for each number along with the station or show it ran on.
•Reconcile dollars spent/credits due each week per station.
•Review each station at the end of the week and either cancel or continue to run.
•Research new stations to advertise on each week.
List Process Company, NY September 1993 - November 1994
List & Package Insert Manager
•Liaison to List and Package Insert Owners.
•Clearance, count requests, order processing and invoicing.
•Status and follow-up.
•Organize and supervise new promotional mailings.
•Creative on new promotional pieces.
EDUCATION
Bachelor of Science, Business Administration, Bloomfield College, 1992
QUALIFICATIONS
Windows, Excel, Word, PowerPoint, MAC
REFERENCES AVAILABLE UPON REQUEST
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