Management, Digital Marketing, Technology Delivery, Supply Chain
Resume:
SANJAY JAYARAM CSM
Naperville, IL 60564
***********@*****.***
SUMMARY
Results-oriented technology delivery management executive with extensive experience in digital transformation, delivery management and supply chain management. Leader of high-risk complex projects. Demonstrated excellent problem solving skills combined with strong communication and interpersonal abilities. Certified ScrumMaster (Agile). Over 29 years of diverse industry experience and responsibilities including: EDUCATION
1999-2002 KELLOGG GRADUATE SCHOOL OF BUSINESS, NORTHWESTERN UNIVERSITY Master of Business Administration
Major: Marketing, Business Strategy, Operations
Strategy Information Technology
Digital strategy and architecture – visioning, go- to-market, measurable business results. Technical
architecture and capability roadmaps
Application development lifecycle (SDLC) using
Agile, waterfall, and iterative methodologies for
ERP, digital, and supply chain applications
Offshore strategy – Setting up and running global
offshore operations with oversight of technical
teams across captive and service providers in
digital marketing
eCommerce solutions (Websphere, WebCenter,
Liferay, ATG, hybris, Magento. Skava) for cross
channel/retailer integration and enhanced customer experience (B2X)
Supply Chain - Aligning the enterprise’s supply
chain on the efficiency-responsiveness spectrum to drive optimization. Deep understanding of buy/
make/sell components of SC with traditional/
eCommerce
Content Management (Adobe CQ, Sitecore,
Websphere) and social listening (Sprinklr, BV)
in the curation, curation, management, and
distribution of own, paid, and earned media
Organizational design, process reengineering,
change management, and talent management in a
global setting
Digital Marketing Operations - email, campaigns,
social commerce, content production, SEO, UX,
analytics, web development, mobility, PIM, and
DAM
Operations Industry Verticals
Offshore operations; vendor management CPG (Kimberly-Clark, Diageo) Financial Services (Dow Jones, ScotiaBank,
Citadel)
Business transformation, application transition,
maintenance and support using ITIL best practices
for service management
Energy (Enbridge, HydroQuebec, Southern
California Edison, Pacific Gas & Electric, Sempra, Baker Hughes)
Program management and client relationship mgmt Telecom (Lucent, AT&T, Verizon, T-Mobile) Cost optimization & Resource utilization Manufacturing (Toyota, GM, Ford, CAT, Cummins) Continued from previous page ... SANJAY JAYARAM 2
1992-1994 PURDUE UNIVERSITY
Master of Science, Industrial Engineering
Major: Artificial Intelligence Applications in Manufacturing Systems
Thesis: Integration Requirements Planning in a Collaborative Design Environment – A Knowledge Based Approach
1986-1988 UNIVERSITY OF WISCONSIN
Master of Science, Management Technology
Majors: Operations Management, CAD/CAM, and Robotics
GPA: 4.0/4.0
1981-1985 UNIVERSITY OF MADRAS, INDIA
Bachelor of Engineering, Mechanical Engineering
EXPERIENCE
2014–Present Kimberly-Clark Corp – A global leader in products for heath, hygiene, and well-being – Chicago, IL
Global Head - Technology Delivery – IT Global Marketing
Oversight for delivery management across all projects in the digital realm for all KC brands (huggies, Pullups, Scott, Poise, Depend, etc.) in 175 countries. KPI of 90% on- time and on-budget
Led the development of digital architectural blueprint for the marketing technology or- ganization across the digital shelf, eCommerce, content, social, API, mobility, WEM, me- dia, and analytics
Direct oversight of the capability development organization comprising of dedicated teams for mobility (MCoE), digital shelf (ePIM/DAM), content (technology and production) and eCommerce
Developed capability roadmaps in close collaboration with business partners, enterprise architecture, infrastructure, and digital production services by CPG sector and region
Developed a capability framework to enable business priorities - ideation through im- plementation and deployment of technology solutions
Work closely with Enterprise Architecture to ensure new tools and technology require- ments (security, integration, mobility, etc.) are systematically evaluated for global/regional adoption with agility
Actively participate in architecture and technology strategy workshops to provide thought- leadership and digital expertise in eCommerce, supply chain, IoT, API management, product information management, and digital asset management
Oversight of the digital production services organization globally that keeps all KC brand assets and properties running 24x7x365. ITIL and risk management best prac- tices. Coordinate closely with KC infrastructure and security teams to ensure site avail- ability and assurance
Partner with the Business Partner organization globally to develop strategic business plans and drive demand management and translating them into capability roadmaps
Led the organizational transformation for the IT GSMI Delivery organization worldwide. Worked closely with Boston Consulting teams in organizational strategy and design, redefined roles to prepare the enterprise for digital commerce, and actively drove talent acquisition
Worked closely with KC change management teams to drive strategy and execution of the organizational transformation - an 18 month journey with many challenges and diffi- cult conversations
Turned around a $10M eCommerce program that was quickly spiraling out control by and leading a dual-partner strategy, using agile transformation, and employing architec- ture principles to ensure strategic fit. Resulting benefits include 45% reduction in cost, 117% in user adoption globally, productivity gains of over 102,000 hours, and a CSAT score of 4.7/5.0
Deliver IoT pilots and solutions for commercialization.
Provide oversight and strategic guidance in the development of a digitally decoupled model in content production globally for increased reuse, build once-deploy anywhere, and user-generated content
Continued from previous page ... SANJAY JAYARAM 3
Lead IT in the strategy, planning, and implementation of KC’s crisis management initiative that includes social listening and customer response management
Support innovation for crowdsourced product development and delivery
Lead the vendor management function for IT GSMI to build and scale partnerships with multiple world class firms - Infosys, Cognizant, IBM, Microsoft, Accenture, TCS among others.
Developed the strategy for DevOps for IT GSMI with an execution plan for 2017
Led the IT GSMI organization’s effort in ensuring 100% adoption of agile practices for all project execution (150+ projects)
Direct oversight of the Mobile CoE that is responsible for the development of all enter- prise mobile apps and consumer facing apps
Evangelize user-centered design, responsive web development, and platform-centric approaches
2010–2014 Infosys – A Global Leader in IT Services and Business Solutions – Chicago, IL Head - Digital Transformation – Americas
Oversight for strategy/delivery/project management and P&L across Americas
Specific areas of expertise include SEO/SEM, social, mobile, portals, web content management, eCommerce, web analytics, user experience, and web design. Focus on business transformation, application transition, maintenance, and support
Evangelize user-centered design, responsive web development, and platform-centric approaches
Work with system architects, information architects, developers, business analysts, and testers to ensure scalability, security, and re-usability in a Web 2.0 realm
Partner with interactive agencies for marketing operations and services
Clients include Enbridge, T-Mobile, AT&T, Verizon, DirecTV, UL, Sears, Allstate, Diageo, BCBS, Cardinal Health, Intel, Apple, Cummins. Reed Elsevier, Sempra, SCE, etc.
Most recent experience was to lead the eCommerce modernization initiative for T-Mo- bile to increase new online customer acquisitions while radically lowering call center costs through eService enhancements in a cloud environment. Estimated annual sav- ings : $816K per year; Increased revenues from Year 3 onward: $106M+
Provided client advisory services and led the maintenance and support of the entire eCommerce application landscape after transitioning support successfully from multiple incumbents at Reed Elsevier, one of the largest online publishers globally 2008–2009 iCrossing – A Leader in Search Engine Optimization (Forrester 2009) – Chicago, IL Vice President – Delivery Management
Oversight for delivery management across the NY, Scottsdale, and Salt Lake City offices
Scope of responsibilities also included billability, profitability, and staffing
Service line expertise included SEO, paid, and display marketing, advanced analyt- ics, website and sitelet development, web content management, social networking and rich media
Provided thought leadership in the standardization of project management processes and deliverables
Led content management assessments for clients, created RFP packages to select WCM vendor, evaluated and piloted WCM solutions, and managed deployment. WCM tools included Interwoven, Fatwire, Vignette, Jhoomla, Drupal, Stellent among others
Web analytics and reporting tools included WebTrends, Omniture, Google analytics, SharpView
Provided presales support in interacting with potential clients, estimating level of effort, creating project plans, and mobilizing teams
Clients included PR Newswire, Fairmont Hotels, CVS Pharmacy, Leo Burnett, Barnes & Noble, etc.
2007–2008 PUBLICIS GROUPE DIGITAS – A Global Leader in Digital Marketing – Chicago, IL Vice President / Group Director & GM – Offshore Marketing Operations
Responsible for the global offshore strategy and execution of captive operations (over 800 staff) in the UK, China, India, the Ukraine, and a strategic alliance in Costa Rica Continued from previous page ... SANJAY JAYARAM 4
Operational responsibility that included P&L, relationship management (clients, partners and alliances), program management, and resource utilization (staffing, forecasting, billa- bility, retention, training)
Responsible for strategic acquisitions, partnerships, and alliances globally
Led contract management, on-boarding of new partners, and on-going performance management (SLA, metrics, governance)
Streamlined processes (finance, project, operations) to improve first time quality
Led facilitation with clients and offshore partners to enhance collaboration and increase productivity
Managed the marketing operations including content management, rich media and creative for online banners and email marketing as the interactive agency of record for GM (all brands) and American Express.
Provide pre-sales support for new pitches and business development 2005–2007 SAPIENT – A Leader in Business Innovation – Chicago, IL Associate Partner / Director – Program Management
Responsible for the strategy and delivery of projects within the banking, insurance, finan- cial services, automotive, and retail verticals. Implement redesign of corporate web- sites, content management systems, web analytics and other technology solutions
Overall accountability for all aspects of profitability, billability, communications, risk man- agement, client satisfaction, scope and change management, scheduling, legal compli- ance, and all client deliverables
Structure and manage integrated programs to meet client business drivers. Oversight of the development of integrated project plans, roadmaps, estimates, and metrics
Lead facilitation and client workshops at all levels to drive strategic outcomes and ensure alignment between business and IT
Lead multi-project teams of 30-50+ individuals. Remove roadblocks and structure inte- grated teams to ensure optimal performance. Lead PMO on large engagements
Ensure that client drivers and priorities are clearly addressed. Manage peer-level client relationships, communications, contract negotiations, and issue escalations
Ensure the use of best practices. Create positive and collaborative working environment for the team. Mentor and coach project team members. Streamline processes and ratio- nalize application footprints
Web content management tools included Stellent, Interwoven, Vignette, and Documen- tum
Strategized an enterprise solution for the agency-facing technology team for a large insurance carrier. Anticipated annual increase in sales by 28%, decrease in agency turnover by 65%, and reduction in infrastructural costs by $80M over the first three years
2003–2005 CHANNELNET – A Builder of Omnichannel Marketplaces – Dearborn, MI Director – Head of Technology Operations
Responsible for the strategic and tactical leadership, and management of the enterprise technology group of 55 engineers and its operational efficiency. This direct P&L responsi- bility included software operations, program management, productivity improvements, and cross enterprise support
Program/project management of over 50 concurrent projects. Responsible for all aspects of risk management, client management, scope and change management, scheduling, and all client deliverables
Led the DealerConnection (.NET and JAVA) solution for Ford and its brands across 6000+ dealers in 29 countries and 10 major languages. This was a B2B2C solution that entailed the transformation of concepts into detailed wireframes and templates using digital assets through QA and deployment while maintaining branding requirements. The site and sitelets were supported through WCM (using Fatwire and legacy), web analyt- ics (using Omniture), and over 55 incoming/outgoing data feeds from Ford legacy sys- tems. Challenges included response to promotions in tight timeframes, inventory man- agement, and severely constrained budgets
Lead S&OP and detailed resource planning to ensure sales plans are achievable and staffed adequately within operations. Maintain 90+% billability and utilization. Continued from previous page ... SANJAY JAYARAM 5
Provide strategic technical and operations input into product development plans and product roadmaps in the CRM/cross channel integration realm
Direct technical oversight in lead management, inventory, data feeds, and web analytics, and solutions delivery using service oriented architectures (SOA)
Provide thought leadership in the areas of technology strategy and quality management
(CMMI) to meet cost targets and business needs. Influence business support of these critical initiatives
Lead the strategy and implementation of ChannelNet’s offshore initiative to reduce cost and build competency for future expansion. This included assessing corpo- rate business requirements, generating RFPs, and evaluating and selecting the vendor
Manage client relationships (Ford and its brands), support business development activi- ties, and implement compliance with clients’ IT standards (ethical hacks, disaster recov- ery, web hosting, server configurations, etc.)
2002–2003 SATYAM COMPUTER SERVICES, LTD. (TECH MAHINDRA) – A CMM Level 5 IT Services Company - India
Assoc. Vice President & Global Practice Head – Supply Chain Management
Provided thought leadership and help achieve growth and profitability targets for the prac- tice
Managed client relationships, performed business development activities, and served as engagement lead on key assignments
Managed presales, custom product development, solutions delivery (strategy, roadmap, requirements gathering, design and implementation), program management, and busi- ness process outsourcing engagements of the practice
Led strategic product evaluations in supply chain management for clients
Developed and nurtured strategic alliances with key eBusiness application ven- dors including Adexa, BaaN, i2 and Manugistics
Managed resource utilization and planning, mentoring, training, hiring and firing, perfor- mance appraisals and career planning for over 100 engineers reporting into me
Principal Relationship Manager – The Maharaja Group, a $4B conglomerate with 30 op- erating companies in Sri Lanka. Worked on the eGovernance initiative for SL – a $300 MM initiative funded by the World Bank
Program Director – General Motors. Member of the GM Supply Operations Gover- nance council. Led the IT strategy team that helped GM formulate the supply oper- ations and material flow management strategy for its operations worldwide. This entailed application and supply chain process rationalization globally resulting in a pro- jected savings of over $150MM annually
1997 – 2001 i2 TECHNOLOGIES, INC. – A Global Leader in Supply Chain Solutions – Chicago, IL Major Accounts: Caterpillar, Lucent, Trane, Case, Hydro Quebec, Johnson Controls, and ADC Telecommunications
Program Manager - Technology Consulting
Developed strategies for medium to large clients to optimize supply chain operations that included supply collaboration, strategic design, strategic sourcing, spend management, order management, demand planning, and network logistics
Helped formulate the strategy and solution architecture for a comprehensive ($55M) eProcurement solution at Caterpillar. Projected annual cost savings of $300M
Reduced sourcing costs by 10% at Hydro Quebec, consolidated preferred suppliers by 75%, and reduced redundant part numbers by 50% on a $2B material spend
Achieved 70% reduction in preferred parts at Lucent, and 50% reduction in design time for new products
Increased new product development productivity by 80% at Trane. Eliminated redundant and obsolete parts by 75%. Reduced design target costs by 12%
Program management for multi-million dollar automotive, high-tech, and power utility ac- counts with an emphasis on client relationship and technical implementation
Provided strong intellectual leadership for culturally diverse staff in strategy, architecture, development, testing, training, mentoring, deployment and post-deployment Continued from previous page ... SANJAY JAYARAM 6
Collected customer requirements, developed detailed SoW, project plans, and managed multiple large-scale software development projects
Actively participated in product management teams to translate customer requirements into strategic solutions for eBusiness transformation
Responsible for all project management activities including client relationship, budgeting, resource allocation, value assurance, and status reporting
Content and knowledge management, including data modeling, enrichment, cleansing, standardization, sourcing, and catalog management
1991-1997 GENERAL MOTORS - DELCO ELECTRONICS CORP – Kokomo, IN Sr. Reengineering Consultant/Advanced Project Engineer
Managed the process reengineering and IT implementation of the order fulfillment process that increased customer satisfaction, reduced overheads by 60%, and increased productivity by 75%. Estimated annual savings of US$11.6M.
Implemented a shipping conformance system to enable customer shipments within 98% conformance levels, thereby realizing net benefits of over US$3 million per year
Introduced expert system concepts throughout the organization via workshops and rapid application prototyping
Implemented a knowledge-based tool to automate intelligent panel design in the manu- facture of circuit boards with an annual savings of US$ 1.9 million over the existing man- ual process
1989-1991 RONNINGEN RESEARCH & DEVELOPMENT – Vicksburg, MI Major Projects: AT&T, IBM, Delphi Automotive, Johnson Controls, Whirlpool Project Manager
AWARDS Technology Excellence Award, Infosys 2011
Quality Award, Office of Reengineering, GM Delco Electronics, 1997
Pioneer Award, Office of Reengineering, GM Delco Electronics, 1996
SME Honor Roll Award for 1993
PROFESSIONAL
CERTIFICATIONS
/ MEMBERSHIPS
Certified ScrumMaster - Scrum Alliance, Inc.
APICS – BSCM certified. CPIM certification being pursued
Project Management Institute (PMI)
TRAINING Culture of Coaching - Focused on capacity-building leadership
Culture of Accountability - Focused on driving positive experiences, behaviors, and culture
Agile Scrum - Advanced training and refresher for the practitioner
Reengineering - Best Practices - Hammer Institute
Change Management - Hammer Institute
REFERENCES Available upon request
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