PAULA PASTERNAK

acyfoe@r.postjobfree.com:acyfoe@r.postjobfree.com

**** ***** ******

Denver, Colorado 80207

Cell: 303-***-****

More than 20 years of successful Sales and Territory Management. Expertise in Print Media, Advertising, Digital Marketing, Account Management Retail and Wholesale, Branding, Public Relations and Communications. Experience in Radio, Television and Cable industries providing creative direction, initiative and strengths in the following areas:

●Profitably Turning around Under-Performing Territories

●Identifying Target Markets and Top Performing Accounts

●Negotiating, Closing and Retaining Key Clients

●Establishing Rapport and Excellent Working Relationships with Clients

●Providing Clients with Strategies to Increase Revenue Goals through Advertising and Marketing

●Collaborate with Client Management in Promotional and Direct Mail Campaigns

●Build Small to Large Scale Accounts into Major Advertisers Consistently increasing Revenue Stream

●Continually Seek New Ways to Exceed Quotas Despite Increasing Competition

In the Marketplace

Public Relations Liaison for Promotional Events: Writing Press Releases, PSAs, Marketing collaterals and Advertising Copy for major sports teams including: The Denver Broncos Football Club. The Colorado Rockies Professional Baseball, and Colorado Avalanche Professional Hockey Teams. Also handled PR for The Race for the Cure: a Benefit for the Susan G. Komen Foundation

Strengths:

• Demonstrate Initiative, Motivation and Successful track record in Sales and Marketing

• Articulate in Creative Writing, Graphics/Visual Arts and Presentation Skills

• Committed and recognized in Outstanding Customer Service and Relationship Development

PROFESSIONAL EXPERIENCE

MARGOT ELENA COMPANIES AND COLLECTIONS- Centennial, Colorado

Regional Account Executive March 2015- December 2016

●Successfully manage and recruit a 500 plus client list of upscale boutiques, spas and hotels selling and marketing luxury bath and body products in a competitive Northeast territory.

●Market and sell multiple large scale trade shows promoting diverse new product launches and existing brands in the retail industry.

●Collaborate with accounts on retail strategies to maximize and improve sell through on product.

●Consistently call on over 40 accounts a day exceeding sales goals and increasing revenue growth monthly.

●Work on creative quarterly marketing campaigns to increase sales and expand new product lines to current clients and new prospects.

●Work closely with customer service to maintain a high quality experience for retailers fulfilling needs while continuing to increase overall sales for the company.

THE DENVER POST- Denver, Colorado

Multi Media Sales Account Manager February 2014-December 2014

●Managed 6 Account Executives and their client lists.

●Processed all print and digital buys for the Arts and Entertainment genre including movie studios.

●Handled scheduling, billing and processing of digital and print campaigns.

●Built and processed ads for clients.

●Successfully multi-tasked campaigns from start to finish in a high energy, deadline driven environment.

●Consistently made or exceeded bonus for sales team.

●Proficient in Photoshop and InDesign.

●Efficient in CRM systems.

●Attained achievement awards in Sales Excellence and Account Management.

CLEAR CHOICE DENTAL IMPLANT CENTER-Denver, Colorado

Physician Recruiter 2004-2006

●Recruited Dentists into the implant center by launching a successful referral program.

●Managed, filmed and hosted seminars on dental implant procedures and the benefits of utilizing our advanced technology system.

●Established a successful referral network of over 100 dentists through cold calling, setting appointments and educating them about our state of the art 3D implant technology.

●Created print and television advertising campaigns for the Clear Choice Dental Implant network.

WEISNER PUBLISHING – Denver, Colorado

Account Executive 2003-2004

●Launched a national account magazine of large-scale, notable insurance firms and brokers.

●Traveled throughout the nation and collaborated with director level on national ad campaign strategies, marketing and pricing, and contract negotiations.

●Actively participated in trade shows and promotional campaigns attaining profitable relationships.

●Developed a book of business and generated $500,000 in revenue within 7 months. Continued to meet and exceed goals in a highly competitive industry.

CITY SEARCH.COM – Denver, Colorado

Account Manager 2002-2003

An affiliate of Match.com, TicketMaster.com and Expedia.com

●Managed a book of business representing approximately $100,000 per month.

●Acquired 20% more new business on average per month–highest performing Account Manager.

●Created banner advertising and website marketing campaigns based upon client needs.

●Collaborated with public relations and major area advertising agencies.

●Handled Qwest Communications and top Media Agencies in Denver.

●Consistently in the Top Revenue Production

THE DENVER NEWSPAPER AGENCY – Denver, Colorado

Account Executive/ Territory Sales Representative 1998-2002

Formerly The Denver Post

●New Business Development Specialist charged with developing advertising programs, negotiating contracts and establishing yearly budgets for new accounts and large existing client base consisting

of 35 accounts.

●Liaison between newspaper and major sports teams, high profile companies and charitable organizations in planning and executing promotions and special events.

●Maintained position during major reorganization, restructuring, and merger with The Rocky Mountain News.

●Consistently exceeded monthly, quarterly and annual sales goals

●Recipient of Recognition Awards and Top Commissions for Ad Sales

●Generated over $1 Million in sales revenue per year

Account Executive - New Business Development 1997- 1998

●Started New Business Desk and developed it from 0 to 70% market share while exceeding sales goals.

●Conducted direct mail marketing campaigns.

●Collaborated with graphics/art departments to create layouts and text to meet client specifications

●Achieved consistent top producer revenue. Promoted to Territory Account Executive.

GENESEE COMMUNITY COLLEGE - Buffalo, New York

Marketing Representative 1997- 1998

●Created and managed a student marketing group promoting the college to high school students.

●Prepared project summaries, reports and follow-up referrals to faculty.

●Supervised 20 student telecounseling admissions representatives and participated in hiring, training and scheduling.

BROADCAST, RADIO AND CABLE EXPERIENCE:

WGRZ-TV- Buffalo, New York

News Assignment Editor 1993-1995

●Managed photographers, reporters and producers.

●Assigned and researched news stories.

●Wrote scripts for news and special reports in a time sensitive, deadline conscious high stress environment.

●Covered breaking news and the high profile Oklahoma City Bombing and O. J. Simpson trials.

●Produced and anchored weather segments.

WBNY-FM-NY- Buffalo, New York

Producer/News Anchor 1992-1993

EDUCATION

STATE UNIVERSITY OF NEW YORK - Buffalo, New York 1993

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