SEO Analyst
Resume:
Pooja Prashar
****************@*****.***
OBJECTIVE
To achieve success in the field of digital marketing and keeping the pace with latest search engines, marketing trends, social medias etc.
PROFESSIONAL SUMMARY
● Implementation of digital marketing techniques according to strategic plan by seniors.
● Analyzing current trends and new tools and techniques of digital marketing
● Coordinate and communicate with customer to plan web development projects from concept through completion, utilizing a variety of web development tools and technology.
● Successfully Designed and Managed Websites and Mobile Apps by using Adobe Photoshop CS6 Extended (13.0), CC 14.2.2, CC 15 and Adobe Illustrator CS6(16.0, 16.0.2).
● Responsible for quality assurance of finished websites including the validation of web forms and links.
● Performed a keyword research that refined for the top 20 keywords from 500 keywords that contributed most traffic to company's website.
● Tracking key SEO metrics, distributed reports, dashboards and site traffic by utilizing Google Webmaster Tools, Google Adword, Google Analytics.
● Ability to handle multiple projects, prioritize responsibilities and work efficiently in a fast-pace environment
● Self-starter, fast learner and a team player with strong communication and interpersonal skills.
SKILLS & TECHNOLOGY
● Adobe Photoshop CS4 Extended(11.0), CS5 Extended (12.1-12.0.4), CS6 Extended
(13.0), CC 14.2.2, CC 15
● Adobe Illustrator CS5 (15.0.2), CS6(16.0, 16.0.2)
● Adobe Indesign CS6 (.8), CC14(10, 10.1, 10.2) - 15.1(11.0), 15.2(11.2)
● Adobe Lightroom 5, 5.4, 6.0- 6.2.1
● Accredited Professional in Bing Ads
● Google Adword Certified
● Search Engine Optimization : On Page optimization, Off-Page optimization, SEO Keywords/website research and analysis
● SEO Tools : Webmaster, Moz, Yahoo/Bing tools, Local tools, Keyword Planner.
● Strategic analysis : Keywords Research & Analysis, Competitor website Analysis, Website Wireframe, Case Study of Website designs
● Keyword research and analysis
● Wordpress / CMS Management : maintain and update client website content
● Internet Applications familiarity with all social media networks and browsers
● Ms Office basic, Excel, Word, Powerpoint
PROFESSIONAL EXPERIENCE
Infotechms (Aug2014 till
Present)
Position : Freelance Designer and Manager
Roles and Responsibilities:
● Designed developed maintained and updated a variety of web sites as assigned.
● Assisted other design staff members with various aspects of site maintenance as needed.
● Performed keyword research utilizing Google adwords
● Optimized HTML meta tags (keyword, description, title, and schema code)
● Updated web style sheets and pages on a regular basis and as required.
● Coordinated various web pages with appropriate links and multimedia elements in collaboration with design team members.
● Prepared site update reports for submission to management on a regular basis.
● Responsible for client meetings and evaluation.
● Assessed projects and assigned developers based on specialty.
● Designed and implemented web pages for various regional and national corporate clients.
● Site specialties included company home pages, e-commerce applications, promotional sites and not-for-profit entities.
● Constant uploading of time sensitive materials to site. Integrated text, imagery and audio for various on line publications.
Webliquids (Oct.2015 -Apr.2016)
Location: INDIA
Position : SEO Analyst
Roles and Responsibilities:
● Created and implemented inbound marketing strategies to generate more organic traffic and leads for clients.
● Helped grow the company 20% in increased revenue in 6 months.
● Performed Daily SEO Analysis of Company Website and Reported Results to Upper Management
● Optimized page descriptions including title tags, header tags, meta descriptions, and posting pictures with alt tags
● Collaborated with small business owners to develop an online marketing strategy that aligned with their personal business goals; created engaging content in order to increase their online and real-world presence.
● Improved site architecture (for organic traffic).
● Improved organic search results and pay per click (PPC) campaigns through research and identification of profitable keywords.
● Created original SEO content and implemented.
● Conducted keyword research and tracked progress.
● Work closely with Account Managers to identify strategies and trends for client accounts.
● Produce SEO Deliveries: Page optimization, Link acquisition, Technical analysis, Competitive analysis.
Miracle Studios
(June2013-July2014)
Location: INDIA
Position: Creative Designer
Roles and Responsibilities:
A Creative Designer's job duties cover all aspects of creating a website/ Mobile Application. Upon meeting with clients and assessing their needs, help in create and maintain the project. The duties include, but aren't limited to, the following:
● Creating webpage layout
● Designing App Icon and layout
● Determining technical requirements
● Updating websites
● Maintaining backup files
● Solving Quality Issues.
● Producing sample sites
● Meeting with clients to discuss requirements and/or project progress
● demonstrating and receiving feedback about draft sites
● keeping up-to-date with recent technological and software developments
● producing products that are user-friendly, effective and appealing.
● Editing Content
● IPad/Android Games 2D designs
Caseydeez (Sep2011-May2013)
Location: INDIA
Position: Freelance Designer and Associate Manager Roles and Responsibilities:
● Design, create, and modify websites
● Convert written, graphic, components to compatible web formats
● Analyze user needs to implement web site content, graphics, performance, and capacity.
● Being informed of new leads for projects
● Experience creating mobile interfaces as part of responsive web design
● Strong knowledge and experience creating graphics and layouts with Adobe Photoshop, Adobe Illustrator, or similar high-end graphics software
● Knowledge of the WordPress platform
● Conceptualize original ideas that bring simplicity and user friendliness to complex design roadblocks
Palmgeo Technologies (May2011-Aug2011)
Location: INDIA
Position: Junior Graphic Designer
Roles and Responsibilities:
● Design and deliver online graphics for several brands.
● Employ each brand’s styles and guidelines into designs.
● Design online emails, site graphics as well as marketing materials.
● Assist in creation of emails themes and creative directions for online graphics.
● Cleaning up of marketing stock photos, logo design and illustration.
● Created and Maintained the official websites.
● Initiated branding and all graphic design strategies for print and web use. Miracle Studios (May2010-Sep2010)
Location: INDIA
Position: Trainee Designer
Roles and Responsibilities:
● Re- designed original web pages for or from themes.
● Edited and re-designed original graphics, web pages, apps or stock photos.
● Contributed to the web design group’s efforts to specify, improve, and implement the look, feel, and function of online project.
● Participate in special projects as required.
● Design wireframes of the projects.
● Design samples for the potentials clients.
ACADEMIC CREDENTIALS
Masters in Public Administration (2011-2013)
Bachelors in Arts (Major in Public administration) (2008-2011) Reference
(Available upon Requests)
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