Marketing, Supply Chain, Information Technology, Strategic Planning

Jay R. Dawson https://www.linkedin.com/in/dawsonjayr

**********@*****.*** 309-***-**** Peoria, IL 61614 Marketing & Business Development Director

Senior Level Leader with more than 32 years of experience leading successful change in the industrial and technology sectors that improved supply chain, operations, marketing and project team performance. Well versed in all aspects of project/program management, strategic planning, building resources, managing change, working with stakeholders and clients. Transformed business processes, resources and systems and developed strategies to move supply chain and manufacturing operations into new business paradigms. Collaborated cross-functionally with stakeholders, customers, and senior teams to affect cultural and business change applying change management principles. Identified and pursued market and revenue opportunities, building brand messages and client networks. Strengths and Competencies

Relationship Management Business Process Transformation Marketing Communications Supply Chain Operations Strategic Planning Project Management Team Leadership SAP Deployment Process Improvement Change Management Marketing Project Management Six Sigma SAP ERP Strategic Planning Operations Management Training Direct Sales Manufacturing Operations Senior Leader Experience

Director of Marketing & Business Development – CGN Global / TADA (2016 to present) Responsible for go-to-market strategy, cultivating new accounts and attracting investors for a technology start-up company called TADA Cognitive Solutions, LLC, which delivers revolutionary digital business solutions to executives of global enterprises.

Key Achievements

Established comprehensive go-to-market strategy and operational processes

Managed >$5M client pipeline of over 30 global industry leading companies

Successfully demonstrated solution capabilities to over a dozen large enterprises across multiple industry segments Senior Business Transformation Manager -- Caterpillar Inc. (2006 to 2016) Responsible for leading large, complex SAP implementation projects with supply chain & operations process transformation and business unit organizational change to deliver bottom line performance improvements. Key Achievements

Project manager for the 2.5 year ERP transformation program to improve financial management and manufacturing value chain performance. Developed the global SAP template and implemented it for corporate consolidations and a US paving product facility.

Led successful transformational SAP deployments at multiple complex core product manufacturing facilities in the US and a hydraulic shovel facility in Germany. Transformed resource allocation, planning, strategy, performance metrics, and incentive systems, reducing cycle times, manufacturing costs and improving inventory turns. Digital Solutions Commercial Manager -- Caterpillar Inc. (2002 to 2006) Responsible for leading an IT division supporting dealer business systems and incubating a new division to commercialize telematics and digital information products to construction & mining industry segments to build new revenue streams. Key Achievements

Developed and commercialized solutions with several large mining companies that increased fleet productivity, improved safety, lowered owning & operating costs, and automated operations.

Awarded three business operations related US Patents. Jay R. Dawson https://www.linkedin.com/in/jay-dawson-b090a482 **********@*****.*** 309-***-**** Peoria, IL 61614 Page 2 of 2 Additional Experience

Strategic Planning Manager -- Caterpillar Inc. (1998 – 2002) Responsible for leading internal and external strategic consulting engagements with leadership teams across global business units, executive teams, and dealers.

Key Achievements

Led more than a dozen strategic planning engagements addressing engine revenue growth, services market growth, profitability improvement, product line expansion and information technology relationship management.

Marketing Communications Manager -- Caterpillar Inc. (1996-1998) Responsible for creating marketing plans, comprehensive communications campaigns and materials to support dealer sales efforts and new product launches.

Key Achievements

Led teams creating new marketing plans, branding, communications campaigns and sales support materials for the launch of a compact line of construction equipment, a rental services distribution channel as core revenue growth opportunities and numerous industry segment growth strategies. Parts and Service Marketing Specialist -- Caterpillar Inc. (1984-1996) Responsible for increased Cat dealer parts and service revenues by providing a comprehensive portfolio of dealer repair options solutions to lower customer owning and operating costs. Key Achievements

Developed and implemented a hydraulic repair options program with Cat dealers in North America, dramatically improving service market share for hydraulic cylinder repairs.

Developed an expansive marketing program for Remanufactured Products resulting in revenue growth beyond on-highway engine components into captive engine and earthmoving components businesses. Parts and Service Marketing International Field Representative -- Caterpillar Inc. (1988-1991) Located in Santiago, Chile, managed the relationship between the enterprise and six dealers in the southern region of South America to maximize parts sales and market penetration in the region. Key Achievements

Successfully penetrated large mining truck market in Northern Chile, placing four pilot units, followed by multiple orders for replacement fleets of 16 or more trucks.

Built and commissioned the first major mining truck component rebuild center in Antofagasta, Chile and achieved aggressive owning and operating cost targets for mechanical vs. electric drive trucks. Education

Bachelor of Science in Business Administration, Marketing, University of Illinois – Urbana / Champaign

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