Sales Marketing
Resume:
Ted Firmin Director of Sales and Marketing
Visionary ~ Business Development ~ Innovation ~ Growth Management
708-***-**** ********@*****.***
Entrepreneurial, innovative vice president of sales and marketing with an impeccable success record of accomplishing exponential growth for startups and driving market expansion for any size company. A strategic marketing and sales expert with P&L and Operations experience that understands how to leverage the right mix of tactics to engage customers, develop compelling products and streamline the process for optimum results.
Areas of Expertise include:
Planning and Execution
Branding and Value Optimization
Revenue & Profit Growth
Business Development
Innovation & Product Management
Contract Negotiation
Budget Management
International Marketing
Training & Leadership
Voice Of customer
Analytics & KPI’s
Marketing Concepts
Experience & Notable Contributions
RECOVERY TECHNOLOGY SOLUTIONS, INC. Shakopee, MN 2013 –2017
Director of Sales and Marketing
Established, developed, and implemented the marketing strategies, policies, and objectives. Developed and implemented strategic Sales, Marketing and Brand strategies through VOC, aligning with demand generation and innovation activities. Focused on technical markets with pricing models, trends, consumer buying patterns, competitive strategies and event marketing. Reported out marketing and sales progress directly to the Board. Lead innovation, design and product management through team leadership. Navigated rapid growth and transformation from concept to industry trailblazer in recycling and manufacturing building materials. Collaborated with Finance and Operations to define and manage product launch, sales, supply, quality and budgets. Authored 1-5 and 10-year marketing plans. Continued under contract with new buyer writing marketing, product and plant development planning until November 2016.
Key Accomplishments:
Identified key areas to help increase sales and EBITDA by 35 percent.
Strengthened company profitability by negotiating and defining sales and procurement contracts.
Evaluated marketability of new products through market research with a focus on VOC
Grew brand recognition and reputation, directly overseeing marketing communications, trademarks, public relations, advertising, trade shows, website and marketing materials.
Planed and coordinated all company tradeshows, advertising and media releases.
Lead Generation, CRM analytics, Advertising development and Web management
Played an influential role in securing new clients by influencing marketing strategies.
Improved business external reputation by creating brand attributes and trademarks.
Effectively managed pricing to capture market share with P&L accountability.
Managed Regional Sales Team nationally.
Played an influential role in securing new clients by influencing business development strategies.
Improved business external reputation by creating brand attributes and trademarks.
Effectively managed pricing to capture market share with P&L accountability.
Developed Multi channel manufacturing sales in Oil, Asphalt, Mineral Granules, GCC and fibers
Lead HR activities with talent acquisition and people management
Ted Firmin Director of Sales and Marketing
Visionary ~ Business Development ~ Innovation ~ Growth Management
708-***-**** ********@*****.***
OWENS CORNING Toledo, OH 2005 - 2013
National Business Director
Drove business growth and profitability by developing and implementing a comprehensive global marketing and communication strategy in North and South America, China, India and some of Europe. Accomplished revenue growth of $230M in sales by managing two national businesses for sales manufacturing and quality in roof coatings and waterproofing in Commercial and Industrial specialties.
Key Accomplishments:
•Enhanced brand reputation by creating media releases, branding and trade publications.
•Product Innovation, management and launch with branding and media functions.
•Motivated and managed a team of 10 direct reports and three inside sales representatives.
•Grew brand recognition and reputation, directly overseeing marketing communications, trademarks, public relations, advertising, trade shows, website and marketing materials.
•Drove strong business performance by creating annual business plans with measurable KPIs.
•Managed a team of BDM’s and Regional Managers with multiple area sales managers.
•Coordinated the sales teams to develop strong marketing presence and brand awareness.
•Logistics and S&OP management through Distribution and OEM’s
•Effectively priced products and created strong strategic marketing strategies.
•Improved market share by 13 percent to 48 percent over two years, with P&L accountability.
•Managed and negotiated all key national and international accounts and big box retailers.
•Directly managed Marcom and R&D through new product innovation and launch.
•Developed and managed the marketing budget.
ARRISCRAFT INTERNATIONAL Cambridge, Ontario (Chicago, IL) 1988 - 2005
Regional Sales Manager
Captured market share and sales growth for a new start up helping to achieve $200M in sales. Developed product specific marketing tools and focus to establish brand awareness and strength. Innovated new product design, through VOC establishing value added marketing and revenue streams.
Key Accomplishments:
Drastically improved the company’s growth potential by spearheading its business expansion into the USA from Canada.
Increased market share in a competitive industry by establishing new sales distribution plans.
Created training, marketing, product development, pricing and market model programs.
Grew sales from $200K to $50M in a three-state territory over ten-year period.
Managed marketing and team expansion into multiple regional sales managers, territories and one new manufacturing facility.
Discovered, onboarded and trained distributors
Supported efficient supply chain operation by driving “pull through” sales to architects, contractors and masons. Managed Transport and Logistics from Canada to US markets.
Product innovation, management and launch.
Ted Firmin Director of Sales and Marketing
Visionary ~ Business Development ~ Innovation ~ Growth Management
708-***-**** ********@*****.***
Education & Training
Bachelor of Arts in Business & History
WILFRID LAURIER UNIVERSITY Waterloo, ON
Situational Sales Negotiations
Marketing and Branding
Management Strategies
Product Management
Innovation & Stage Gate
International Business Training
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