DIANE R. DAVIS

**** ******** **

Louisville, KY *0207

502-***-****

acyf0d@r.postjobfree.com

SUMMARY

Highly creative, results-driven development/fundraising professional with demonstrated ability in building and leading comprehensive

programs for mission-driven nonprofit organizations in healthcare, humanitarian relief, and environmental and animal species

conservation. Extensive experience in program assessment and development in start-up and turnaround settings. Successful in working

collaboratively with diverse teams of donors/prospects, volunteers, and staff to build robust, relationship-based, donor centric programs,

while aggressively managing costs. Achievement-oriented entrepreneurial individual that uses innovative approaches to problem-

solving. Creative-thinking and having a sense of humor have served well at every career step.

AREAS OF EXPERTISE AND TRANSFERABLE SKILLS

Major Gift & Annual Fundraising Marketing Communications Board & Donor Development

Public & Media Relations Strategic Planning Partnerships & Collaborations

PROFESSIONAL EXPERIENCE

MERCY HEALTH, INC. formerly Catholic Health Partners (Paducah, Kentucky) Oct

2015 Sept 2016

Lourdes Foundation, President

Collaborated with Mercy Health Foundation President, Market President/CEO, community leaders, volunteers, and hospital and system

administration to identify and adopt local strategies for Ministry-wide efforts.

Chief strategist of a sustainable program in alignment with the long-term goals of Mercy Health Foundation in support of the

humanitarian, technological and educational needs of Lourdes Hospital and the community.

Strengthened program infrastructure (gift distribution and administration, communications, and stewardship) and created a

development plan to support annual program growth and ensure effectiveness.

Hired a cohesive team and ensured the early success of a $1M fundraising goal in new gifts.

Distributed $1.7M in funds for hospice care, chaplain services, IT equipment, and dialysis unit renovation.

Provided strategic counsel as a member of the Executive and Leadership teams to create a philanthropic culture.

Worked closely with Mercy Health to merge donor databases and other major functions to demonstrate shared commitment and

accountability.

AMERICAN RED CROSS (Louisville, Kentucky) Oct 2010

Oct 2015

Chief Development Officer/Senior Major Gifts Officer

Created and led a comprehensive development plan for the Kentucky and Southern Indiana region of the American Red Cross to guide

six fundraising executive directors and three full-time staff.

Responsible for strategic planning, budgeting, and revenue forecasting for a budget of $5.6M. Achieved 93% of the regions

target; directed and coached all fundraising activities.

Established measurable fundraising metrics for executive director accountability in Western and Central Kentucky and Southern

Indiana.

Directed a three-time national award-winning fundraising program consisting of female philanthropists making annual gifts of

at least $10,000 and accounting for $320,000 in annual giving.

Secured the largest single unrestricted donation nationwide of $500,000 from an individual donor.

Managed the partner relationship of Fortune 100 company Humana Inc./Humana Foundation and other major corporations and

foundations headquartered in Kentucky.

DAVIS & CO. CONSULTING, LLC (Louisville, Kentucky), President/Owner Jan

2010-Oct 2010

President

Contracted to provide fundraising and development consultation to Louisville Metro Government and Hosparus, Inc.

THE NATURE CONSERVANCY (Lexington, Kentucky) Jan

2007-Jan 2010

Director of Philanthropy

Set up and operated a development department to support the operational and programmatic needs for the conservation of Kentuckys

natural landscapes.

Increased funding from $665K in 2006 to $2.2M in 2008 and $3.5M by the end of FY09.

Refocused efforts to grow trustee planned giving participation from 15% to 35% in two years (5th national rank).

Increased revenue from foundations and major gifts by 32% and 10% respectively; includes two major gifts of $500,000.

Initiated and supervised all state communications, direct mail marketing, advertising, and public relations to maximize giving;

grew donor base by 623%.

Supervised the strategic recruitment and development of the Board of Trustees.

Established specific, measurable and attainable objectives for two full-time staff.

THE LOUISVILLE ZOO (Louisville, Kentucky) Mar

2002 Jan 2007

Director of Development

Built a development department of three FTEs for a city municipality that self-generates 80% of its annual budget of $10M.

Completed a $1.6M capital campaign and raised $9.4M in the first 18 months of a 5-year $25M capital campaign.

Secured single donations of $1.5M, $1M, $500,000 and $350,000 from individuals, foundations and corporations.

Re-established the use of costly software to optimize its fundraising capacity and increase the donor base by 220%.

Worked with key stakeholders to lobby state government for built-in budget appropriations to support the mission.

HUMANA, INC. (Louisville, Kentucky) Feb 1997

Mar 2002

Senior Marketing Communications Manager

Developed and led the editorial and production process of print and electronic wellness magazines for over two million nationwide

Humana insurance members to meet the goals of consistency in messaging, improved healthy lifestyles, and brand awareness.

Responsible for a $5.5M budget and identified a cost savings initiative that reduced spending by 27%.

Worked with senior leadership to direct the strategic content of 21 custom magazines to fit diverse national markets.

Implemented a national program to unveil a new corporate logo and established a celebrity spokesperson program.

JEWISH HOSPITAL HEALTHCARE SERVICES (Louisville, Kentucky) Jan 1992

Mar 1997

Public Relations Manager

Worked to enhance the public perception of a 12-hospital organization through media coverage, community special events, and published

materials.

Earned media and developed collateral for a significant portfolio of internal clients including Jewish Hospital Human

Resources, Oncology, Radiology, Health and Wellness Centers, and all departments at Frazier Rehab Center.

Participated in the creation and launch of an employee recognition program and retired employee program.

Played a team member role in the creation of health and wellness centers located in major city malls.

EDUCATION

Bachelor of Science in Business Management

University of Oregon (public relations and marketing emphasis)

PROFESSIONAL AFFILIATIONS

Member (past and present): Associate of Fundraising Professionals

Association of Hospital Professionals

Public Relations Society of America

Catholic Health Association of U.S.

COMMUNITY INVOLVEMENT

Board of Trustees: ALS/Lou Gehrigs Association of Kentucky

Tiffany Circle National Council (for American Red Cross)

Metro United Way Small Business Campaign

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