CYRIL ANNE S. SINAY

Block ***, Serangoon North Ave. 4,

**-*** (550504)

Handphone No: +65 81699686

Email Add: acye6b@r.postjobfree.com

Trained under Singapore Retail Academy – Diploma in Retail Management

Experienced in retail, ads and promotions and event organizing

Strong organizational skills with the ability to work both individually and in a team environment

Computer Literate with extensive knowledge in Microsoft Office, Corel Draw, Movie Maker

Excellent written and oral communication skills

Development of strong customer relationships

Very high standard of quality of workmanship and attention to detail

Organized, motivated and experienced with focus on achieving objectives

SCHOLASTIC RECORDS

Diploma: Diploma in Retail Management

Singapore Retail Academy

September 2013 – August 2015

Tertiary Level: Degree in Bachelor of Fine Arts, Major in Industrial Design

La Consolacion College – Bacolod

SY 1997 – 2001

WORK EXPERIENCES

March 2016 – Present

Owner / Proprietress

OpenBox

-Gonzaga Subdivision, Bacolod City

Responsibilities:

Conducting art workshops

Styling / Detailing and set-up events (baptismal, birthdays and weddings)

Lay-out / Graphic designing

July 21, 2015 – February 29, 2016

Operations Manager

Buhain Dental Center / Coredent Diagnostics and Laboratory

-Unit 102 Eagle Star Condominium, 25 Fabian Dela Rosa Street,

Loyola Heights, Quezon City, Philippines

Responsibilities:

Monitoring of Daily Sales Revenues and keeping track of all payables

Ensures achievement of Monthly Sales Revenues and profitability target of every business

Recommend Price and Costs adjustments

Provide technical and operational support

Presenting marketing plan for dental clinics

Established policies and operational systems and processes

April 2011 – April 2015

Branch In Charge / Duty Manager / Team Leader

-Cold Storage Pte Ltd. (Giant)

Ang Mo Kio St 51, Singapore

Contact No: 6458 2465

Responsibilities:

Plans out the ordering system of fresh (fruits, vegetables, seafood, meat) and frozen items; making sure that stocks are controlled neither over nor short of stocks.

To hit store/department’s annual target and increase sale.

Controls shrinkage of items not to exceed to the standard percentage given.

Responsible for the department’s team members: schedule, job responsibilities and attitude towards work.

Give customer service beyond expectations.

Responsible of the store and department’s operation.

February 15, 2011 – March 28, 2011

Product Manager (Maxifresh)

-Aldrtz Corporation

#23 Alijis cor Lacson Ext. Streets, Bacolod City

Responsibilities:

Responsible in developing and implementing effective marketing strategies for the specified product to create and increased demand; thereby hitting target sales quota.

Designs, implements and evaluates marketing strategies and initiatives for the assigned products.

Prepares marketing plan on a quarterly basis and submits the same to the Marketing Manager for evaluation and approval.

Provides in-depth market, industry and competitive analysis, research and positioning in coordination with the Corporate Medical, Research and Development Officer.

Develops packaging and pricing strategies for the assigned products.

Coordinates with the assigned Advertising Agency or Team and Marketing Manager in developing marketing programs and quality advertisements for the assigned products.

Sets overall strategy and business direction for the product line/s.

Coordinates with Sales Department in evaluation and preparation of action plans regarding the gathered feedback and concerns from the trade (especially from the top 20 accounts) and from the customers.

Establishes and maintains excellent PR with customers and distributors.

Conducts regular field visits to oversee, monitor and evaluate the product marketing programs implementation.

Identify manpower needs for the implementation of the approved marketing plan in coordination with the HR Manager.

Coordinates with the Distributor regarding distribution of advertising materials, gathering of feedbacks, advertising and marketing needs, product related concerns, existing and new competitors’ activities in their respective areas.

Prepares and submits monthly report to the Marketing Manager containing the product status, concerns and its corresponding plan of action and marketing plan for the next quarter.

Provides plan of action to gathered concerns and problems regarding the assigned products.

Negotiates media buying for advertising placement of the assigned products.

Observes achievement of the allotted budget for the approved marketing plans.

Conducts regular meeting with the assigned advertising agency and brainstorms for the effective conceptualization of a certain ad material for the assigned product.

Meets with the sales group to discuss product related concerns and to develop effective marketing strategy and to synchronize sales and marketing activities.

Recommends new products for the company.

October 2009 – February 15, 2011

Product Associate (Maxifresh and Pau Liniment)

-Aldrtz Corporation

#23 Alijis cor Lacson Ext. Streets, Bacolod City

Responsibilities:

Assist the Product Manager in short to midrange planning through feedback and marketing data or experience and to insure that plans are appropriate and timely for submission to the PMG Head.

Assist each marketing activity and recommendation based on perceived marketing impact and effectively versus allowed budget from sales performance based on budget allocation and approve or deny these activities based on cost vs impact.

Coordinates with Marketing Operations Group and Sales for implementation of Trade Marketing plans, reviews marketing penetration recommendations for practicability, profitability and cost.

Coordinates with Print Ads Production staff for the cost effective implementation of communication plan interpretation into advertising materials and insures that materials are reviewed and finished on schedule.

Creates Brand and Product Marketing Plan.

Creates Above and Below the Line activities for the products and monitor implementation.

Coordinates with Field Marketing Officers and Sales Team.

Reviews competition activities, consumer needs and marketing trends and recommends possible products for line expansion based on consumer needs, innovation as well as price and marketing advantage.

Evaluates saleability and marketability of products prior to addition to brand line.

Attends as necessary available trainings and exposures made available by the company.

Handles reports, communications, filing and data generation and reconciliation with other marketing sections or departments.

Manage and handles big ticket events.

January 2009 – October 2009

Marketing Communications Coordinator, HCS Department

-Aldrtz Corporation

#23 Alijis cor Lacson Ext. Streets, Bacolod City

Responsibilities:

Responsible for the attainment of the region’s direct sales target for the year by insuring competent implementation of marketing activities and effective marketing collaterals to support the Area Managers, Franchisees and Dealers.

Interacts with other departments and suppliers to ensure that assigned region is well-supplied with effective marketing activities, products and sales and merchandising collaterals.

Creates POP materials for distribution.

Manage and handles events for Franchisees and Dealers.

Reviews and reports periodically the Marketing expense and budgets.

May 2006 – January 2009

Lead Field Activation Supervisor / Activation Planner

-Powerpoint Marketing Services, Inc. (Area Activation Agency of Unilever, Phils.)

Door 1B, HVG Warehouse, Singcang, Bacolod City

Responsibilities:

Plan local activities assigned to generate sales and offtakes of Unilever products.

Estimates and study budget plan for local activities.

Leads implementation of various instore and outdoor activities and coordinate its progress from other areas.

Handles and supervises Field Activation Supervisors and sees to it that they implement the local activities as well as circulars given from Unilever Head Office.

Evaluates and sends reports to Head Office on the implemented activities and competitor’s activities.

Coordinates with Head Office personnels, Sales Personnel, Branch Heads, Supervisors.

Negotiates Store owners, suppliers and other departments.

Achievements:

-Nominee – Best National Field Activation Supervisor

-Gold Award – Field Activation of the year 2005

July 2005 – January 2006

Area Activation Planner

-Powerpoint Marketing Services, Inc. (Area Activation Agency of Unilever, Phils.)

Door 1B, HVG Warehouse, Singcang, Bacolod City

Responsibilities:

Plan local activities to generate sales and off takes of Unilever’s products.

Negotiates Store owners and other suppliers to make sure activities are implemented.

Handles, Supervises and Coordinates with Field Activation Supervisors.

Achievements:

-Best in Merchandising Innovation: Sunsilk Summer Fresh – Summer Checklist

July 2003 – July 2005

Area Development Supervisor

-Powerpoint Marketing Services, Inc. (Area Activation Agency of Unilever, Phils.)

Door 1B, HVG Warehouse, Singcang, Bacolod City

Achievements:

-Top Five Field Activation Supervisor – Western Visayas

Responsibilities:

Implement promotional activities as well as supervise manpower such as refillers/merchandisers and promo girls of Unilever, Phils.

Monitor refillers / merchandisers in their task and with their absences.

Hire manpower to operate about to implement activities.

Travel and do store check to ensure products are well displayed and merchandising material is installed.

Proposed activities and ideas those are applicable in the area to generate sales.

Negotiates and coordinates with Sales Personnel, Suppliers and Store owners.

Achievements:

-Top Five Field Activation Supervisor – Western Visayas

-Gold Award – Field Activation of the year 2005

February 2003 – July 2003

Creative in Charge

-Powerpoint Marketing Services, Inc. (Area Activation Agency of Unilever, Phils.)

Door 1B, HVG Warehouse, Singcang, Bacolod City

Responsibilities:

Designs local activation merchandising materials such as posters, talkers and streamers as well as designs mass displays inside the supermarket, structural materials like gondolas and sachet bays and other merchandising innovation to create hype and awareness of the products.

Lay out backdrops, mass display in accordance to the theme given to bring impact to the products and awareness to customers.

SEMINARS ATTENDED

August 2014

Manage Merchandising and Store Presentation

-Conducted by Singapore Retail Academy

-Accredited by Singapore Workforce Skills Qualifications

SRA, 2nd Floor Keypoint, Beach Road, Singapore

December 2013

Retailing and the Economy

-Conducted by Singapore Retail Academy

-Accredited by Singapore Workforce Skills Qualifications

SRA, 2nd Floor Keypoint, Beach Road, Singapore

August 2012

Standard First Aid

-Conducted by Singapore Red Cross Society

Red Cross Training Center, 15 Penang Lane, Singapore

July 2012

Lemon Law

-Conducted by Dairy Farm International

DFI Training Center, Geylang, Singapore

June 2012

WSQ unit “Follow Food and Beverage Safety and Hygiene Policies and Procedures”

-Conducted by Ascendo Consulting Pte Ltd

9 Little Road, Singapore

October 2011

Fresh Produce Training

-Conducted by Dairy Farm International

New World Center, Jalan Bersah, Singapore

June 2011

Avocado Training

-Conducted by Australian Avocados Exporters and Dairy Farm International

Braddel Community Center, Singapore

August 2009

ISO: Quality Management System Seminar

-Conducted by Engr. Nelson Cebrero

Aldrtz Corporation, Bacolod City

April 2005

JCI Vanguard Leadership Training

-Conducted by Bacolod Jaycees

Nature’s Village and Restaurant, Silay City

February 2004

Activation Planning Workshop

-Conducted by Category Activation Group, Unilever, Phils.

Cebu Beach Club, Cebu

July 2003

Customer Activation Group Workshop

-Conducted by Category Activation Group, Unilever, Phils.

Sarrosa International Hotel, Cebu

September 2002

SME Opportunities Caravan: Seminar on Ceramics Technology

-Conducted by Department of Trade and Industry

Carlos Hilado Memorial College, Talisay City

June 2001

Strategic Planning Workshop for the proposal to create DGNI (Designer’s Guild of Negros Island)

-Conducted by Mrs. China Gallaga (Association of Negros Producers)

Hotel Alhambra, Bacolod City

June 2001

Design, Research and Development Seminar / Workshop

-Sponsored by PEARL and CIDA with the Association of Negros Producers

-Conducted by Designer’s Guild of Cebu with Mr.Kenneth Cobonpue

Hotel Alhambra, Bacolod City

September 2000

Intellectual Patent Seminar

-Sponsored by Department of Trade and industries

Hotel Alhambra, Bacolod City

CHARACTER REFERENCES

Mr. Marc Robert Tee - World Class Executive (Office of the Chairman and CEO)

Unilever, Phils.

1351 U.N. Avenue, Paco, Manila

Mobile no.: +63-917*******

Mr. Pocholo Concordia –Operations Manager

RP Logistics Limited

Mobile no.: +63-917*******

Mrs. Bambi Lizares – Hilado – Provincial Couples Coordinator

Lizares Mansion, Lizares Street,

Bacolod City

Mobile No.: +63-922*******

Ms. Rose Serna – Operations Supervisor

BBW Singapore

Mobile No.: +65 82017804

Email Add: acye6b@r.postjobfree.com

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