Graphic Designer Social Media

BERNARD SHEPARD

Graphic Designer Marietta, GA ***62 770-***-**** *******.*******@*****.***

bernardshepard.com linkedin.com/in/bernardshepard

As a high-energy and innovative Graphic Design Specialist with a strong track record and passion for detail, I look forward to advancing my career to the next level. A collaborative go-to designer with effective timeline management talents, I consistently deliver high-quality creative projects on-time and within budget. I am expressly confident in designing, building, editing, optimizing, and troubleshooting across all mediums and incorporating every client’s unique goals and brand value.

Fluency in Print and Digital Graphic Design, Photoshop, Photography, InDesign, Illustrator, MS Office, Adobe Suite,

Adobe Creative Cloud, Google Sketch Up, Keynote, Social Media Platforms, Digital Collateral, Marketing/Advertising, Dreamweaver, WordPress, InVision, Marvel app, Balsamiq Mockups, Sketch 3, HTML, CSS

CAREER RELATED EXPERIENCE

Response Media Norcross, GA September 2016 – Present

Digital Production Designer

Engaged by company servicing the direct marketing needs of businesses including Procter & Gamble, Nestlé, Disney, Cox Enterprises and ConAgra Foods throughout the Southeastern United States. The company engineers more than 250k new successful relationships each month between global brands and their customers. As Digital Production Designer I:

Smartly plan, interpret, and develop visual style/layout and produce marketing and sales collateral; confidently and knowledgeably liaise closely with account executives to design and update business-to-customer (B2C) digital collateral, email and landing pages; prepare finalized designs for production and release to developers.

Astutely prepare wireframes to communicate desktop and mobile email design strategies; assist in design appealing print media (flyers, postcards, brochures) and visual ads from conception to final execution utilizing InDesign and Photoshop.

Diligently remain current on relevant trends, innovations and changes in graphic design.

RR Donnelly & Sons Atlanta, GA March 2014 – June 2016

Graphic Designer

Designated to work exclusively with company’s Visual Merchandising Team to design and develop conceptual in-store signage to enhance customers’ shopping experience; created engaging point-of-purchase (POP) advertising, package design and business-to-business (B2B) collateral and ensured preservation of brand’s integrity.

Led in redesign of all promotional signage throughout store departments; assisted in creation of highly effective

way-finding templates which eventually became the foundation for signage across all departments.

Formulated and presented solid creative ideas and consistently met extremely tight deadlines.

The Home Depot Atlanta, GA June 2000 – January 2014

Regional Lead Advertising Artist July 2005 – January 2014

Utilized strong design, print and production experience to review and update weekly circulars, direct mail and newspaper ads with new product information specific to all off shore markets, including Alaska, Hawaii and Guam; designed branded marketing materials and graphic elements for special events, all social media, and online ads.

Collaborated with management to achieve their vision; arranged and directed photo shoots; liaised with photography studios to create inspirational advertising imagery; scaled photographs and illustrations to proper size and

determined typeface.

Assisted in creation of marketing collateral and brand standards for Home Depot affiliates - HD Supply, Your Other Warehouse, and Joe Gibbs Racing.

Production Artist August 2002 – July 2005

Created and revised weekly circulars and standards with new product information for all continental U.S. markets; proposed creative concept elements for potential and new projects.

Developed visually attractive cover designs for publications ranging from booklets to magazine advertisements.

Graphic Designer June 2000 – August 2002

Creatively produced layout spreads for monthly publication providing product knowledge information to associates in all Southeastern regional stores.

Oversaw production of yearly Outdoor Power Guide containing new product information from manufacturers.

BERNARD SHEPARD Marietta, GA 30062 770-***-**** *******.*******@*****.***

Marietta Daily Journal Marietta, GA October 1998 – June 2000

Production Artist

Designed retail and classified advertising for neighborhood newspapers circulated in 15 counties.

SPECIALIZED EDUCATION / TRAINING

Diploma –Visual Communications Atlanta Technical College Atlanta, GA

Certification - User Experience Design General Assembly Atlanta, GA

VOLUNTEER / COMMUNITY ACTIVITIES

Voice Today, Inc., Marietta, GA June 2012 – March 2015

Graphic Designer

Produced marketing materials and design elements for organization’s online and social media outlets: oversaw creation of signage for annual “Legacy Ball” fundraising event.

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