Senior Copywriter

Paul Bernard

Gainesville, FL 352-***-****

*******@*****.***

bernardcreative.net

Senior-Level Copywriter

Freelance Copywriter Public Relations Specialist

Senior leader with expertise in all facets of copywriting within high-profile organizations. Ability to integrate consistent brand voice and personality into all communications. Skilled in collaborating with all members of the organization to achieve business and financial objectives. Proven ability to manage multiple projects in a high-pressure environment, while demonstrating a can-do attitude and flexibility with changing schedules, scopes and priorities. Exceptional communication and interpersonal skills.

Creative Conceptualization

Branding

Strategic Planning & Analysis

Public Relations

Competitive Intelligence

Website Content Development

Strategic Marketing

Print Development

Broadcast Production

Professional Experience

University of Florida, Gainesville, FL 2011 – 2016

Copywriter/PR Specialist

Wrote engaging product content for annual fundraising event which resulted in a total pledge amount that exceeded $200,000.

Created recruiting marketing content for numerous organizations and events to include; anti-smoking television campaign, campus safety awareness announcements, University of Florida football program ads and also a statewide campaign promoting the Morrill Act.

Developed effective print and website content, digital signage and interactive media.

Managed the collaborative efforts to write recruiting communication content to ensure that the University secured top talent, such as the current university president.

Developed creative content for web, print, collateral and news releases for the launch of Innovation Square, a major component of UF’s $700+ million research and innovation ecosystem.

Conceptualized and wrote copy for multiple large-scale organizations.

Worked with the media in executing and communicating public affair matters.

Maintained consistent relationship and communication with multiple on campus departments and pertinent personnel.

Bernard Creative, Chicago, IL 2005 - 2010

Freelance Copywriter

Wrote a sales brochure for Kmart introducing the Jaclyn Smith Today collection of bed and bathroom essentials.

Wrote and developed content for various publications through website, brochures, email-blasts, and social networks.

Developed the concept, wrote, produced, and managed the distribution of all print communications such as newsletters, welcome kits, sales brochures, and internal communications.

Repositioned the Hurricane brand of saltwater fishing gear, created a new tag line and wrote copy for the newest catalog.

Trade Marketing Group, Chicago, IL 2003 - 2005

Senior Copywriter

Served as primary copywriter to high-level clientele such as Kellogg’s, Keebler, Anheuser-Busch, Playboy & others.

Collaborated with the creative director and art directors, to ensure that concepts for ads, brochures, sell sheets and collateral pieces were in alignment with business needs.

Partnered with account team to develop and implement key strategic deliverables.

Bernard Creative, Chicago, IL 1992 - 2003

Freelance Copywriter

Responsible for creating, writing and editing marketing materials for print and web distribution; developing new concepts for consumer-facing communication marketing campaigns; proofing and editing clients' existing materials and updating them for maximum effectiveness.

Developed creative concepts and campaigns for multiple high profile clients such as Tatham/Euro RSCG, Lois USA, Foote Cone & Belding, A. Eicoff & Company, Jack Levy & Associates, and Corbett HealthConnect Communications.

Other relevant experience; VP, Associate Creative Director.

Education

Bachelor of Science in Radio and Television, Butler University, Indianapolis, IN

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