ELIZABETH ROLISON

650-***-**** acydsc@r.postjobfree.com

PROFESSIONAL SUMMARY

Strategic Marketing Development, Public Relations, Events Management, Brand

Management, Sales

Demonstrated ability to build and foster key professional relationships with Trade

Associations, Community Organizations, Charity Organizations, Government Agencies,

Restaurants, Hotels, Retail Accounts

Proven success in driving regional sales and optimizing brand identity

Ability to recruit, train and manage sales/marketing team, event staff, field representatives

Extensive experience successfully creating and executing Educational Programs, Cross

Promotional Agri-tourism initiatives, Managing Community Partnerships, Regional

Promotions, Public and Private Events, Membership programs, Food & Wine Educational

programs

WORK HISTORY

July 2014-current Contract Manager

Area Health Education Center

Coordinate and execute community partnership programs

Ensure fiscal goals are met through budgeting, monitoring and reporting

Integrate state control policies into local partnerships and coalitions

Mobilize communities to support and adopt policies in coordination with State Department of

Health

Coordinate community initiatives with State Department of Health Vendors

Provide data tracking and management

Support new and existing partnerships and ongoing programs

Support and facilitate communications with regard to stakeholders

Recruit youth groups

2014- July 2015 Events Coordinator

Stephen Starr at the Clark Art Institute

Williamstown, MA

Operations/Site Management-Management of full service on premise Restaurants - hiring,

training, payroll, menus, inventory, purchasing

1 E. Rolison

Events & Catering Management -Hire, manage and train full events/ catering staff.

Coordinate and execute all public and private events. Consult on timing and action, design,

dcor and menus. Also serve as liaison and host for all events including Opening Galas,

Seminars, Colloquiums, Symposiums, Trustees events

Client and Interdepartmental Relations

Financial -Manage Budgets, Forecasts, weekly and monthly reporting, banks, safes

Community Relations -Liaise with local producers and vendors, conceptualize partnerships

to promote farm to table and sustainable practices

Sales & Marketing -Conceptualize and execute sales and marketing initiatives

2010-2013 Marketing/Public Relations and Events Manager

Duck Walk & Pindar Vineyards

Southold & Watermill, NY

Marketing & Promotions Establish and maintain integrity of solid, recognizable brand

image. Conceptualize, create, establish all promotional efforts, including negotiating

partnership opportunities with local businesses, Trade Associations & Community

Organizations

Advertising/Media - Responsible for creation, negotiation and placement of all print, radio,

TV and internet advertising

Sales - Organize and conduct DM, VIP tours, seminars and tastings. Marketing support for

off-site sales efforts

Public Relations - Serve as central media contact and spokesperson. Create press releases,

coordinate TV, radio and other public appearances for Winemaker and Principals

Trade Relations - Manage active membership, and maintain close active relationship with

Long Island Wine Council. Play integral role in the coordinated effort for the promotion and

development of the region's wine industry. Oversee travel, tourism, marketing and exporting

efforts in partnership with regional trade association

Community Relations - Work closely with local Congress, Senate, Town Boards, and other

government/community organizations to ensure strict adherence to and positive evolution of

regional regulations

Social Media - Responsible for overseeing reinvention of social media presence on Facebook,

Twitter, Foursquare, Wordpress, Smartphone Applications in conjunction with website

Private Events/Weddings - Negotiate, contract, coordinate and liaise with all service

providers for all private on site events. Increased private events revenue by 400%

Special Events - Conceptualize, create, obtain necessary permits, negotiate with vendors,

assign staff, publicize, promote and execute all special events

Wine Club - Oversee growing wine club program for 3 wineries

2 E. Rolison

2008-2010 Consultant

NY/CA Wine, Travel & Tourism Industries

New York Region

Customize, develop, and implement strategic sales and marketing programs

Manage cross promotional partnerships, festivals (Wine, Food, Music), trade shows,

educational seminars, multi-part agri-tourism programs

Coordinate sponsorship presence in major festivals, events (Long Island Winterfest, Itzak

Perlman Pianofest, A Taste of the Upper West Side, Brooklyn Uncorked, Harvest East End)

Work closely with trade associations and elected officials for purpose of collective

advancement of region

Analyze and improve upon existing marketing tools. Build wine club membership and

programming, create programs to increase tasting room patronage and overall sales volume

Associations include: Long Island Wine Council North Fork Promotion Council East End Arts

Council Arts of Southold Steinway & Sons Miller Coors Moet Hennessey Riedel Crystal

Duck Walk & Pindar Vineyards Bouke Wines Jamesport Vineyards Southampton Cultural

Center Macari Vineyards Raphael Vineyards Wolffer Estate Vineyards Sparkling Pointe

Vineyards Premium Wine Group Laurel Lake Vineyards Empire Merchants

2006-2008 Sales and Marketing Manager

Southern Wine and Spirits

Syosett, NY

Create, customize and implement high volume, on and off premise field activation programs

for suppliers such as Patron, Sydney Frank, Future Brands, Heaven Hill, Pernod Ricard

Develop and manage promotional, charity and special events for the Long Island Region

Recruit, hire and train a staff of over 50 Consumer Educator Professionals on all brands and

procedures; direct and assign responsibility; appraise performance

Increase core retail and supplier client base; foster successful continuation and growth of

working relationships

Forecasting, tracking and reporting sales/marketing performance

Ensure that daily operations are compliant to state laws, client needs and budgetary

guidelines

Exercise thorough understanding three tier distribution system and product portfolio

Oversee Point of Sale advertising and equipment placements for accounts within territory;

assess and implement necessary updates

3 E. Rolison

Assemble and distribute weekly, monthly and quarterly reports encompassing detailed

program data for sales, marketing teams and clients

Coordinate and work closely with cross functional internal and external teams including

suppliers, account managers, and sales, to ensure delivery of the highest level of service

EDUCATION /PROFESSIONAL DEVELOPMENT

New York University, State University of New York- Stony Brook

Public Relations, Business Management

Assisted in development of new Catering Division, Garre Vineyards, Livermore CA, 2014

Urban Winery business development, Sol Rouge, San Francisco CA, 2014

Media/Sponsorship Relations, Steinway & Sons/LI Winterfest, North Fork LI, 2010

Business development, Premier Wine Group, Mattituck NY, 2009

On Premise activation management, Miller Coors, Long Island NY, 2008

COMPUTER APPLICATIONS

MS Office, Sharepoint, Thriva, CCM, Salesforce, Caterease, Caterexpert, CRM, Adobe, Quick

Books, Social Networking Media, SEO, Wordpress

4 E. Rolison

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