PR, Marketing, Budget Management, AP/AR, Project Management
Resume:
MARY LAFAYETTE
*************@*****.***
SKILLS
MS Office Suite (MAC & PC), Adobe Suite, InDesign, Cision, PR Newswire, Trendkite, Vocus, Constant Contact, Mavenlink, NetSuite, PRWeb, SharePoint, Fashion GPS, Quicken/QuickBooks
EMPLOYMENT
Retail Merchandising Services New York, NY
Merchandiser (Contractor) September 2015–December 2015
Zoned, stocked and merchandised products for L’Oreal, Maybelline, Essie and other vendors as assigned.
Audited and facilitated set up of visual displays and promotional campaigns.
Updated marketing signage every week as needed.
Partnered with the store management to ensure products and equipment / displays were ordered to meet deadlines.
Freelance New York, NY
Marketing / PR Coordinator January 2013- Present
Contract on various projects in Public Relations, Marketing, Event Management and Brand Development
Develop effective campaign collateral, ideas and concepts toward promotion, brand marketing and product placement within budget.
Manage, coordinate, and provide strategic and analytical support toward initiatives critical to revenue growth.
Establish timelines and delegated assignments to vendors / consultants.
Administer Accounts Payable / Accounts Receivable issues and resolutions.
Coordinate and facilitate logistics for special events: fundraisers; tradeshows; product launches, release parties and social events (scout locations, research / hire vendors, entertainment, secure sponsors, manage set up and breakdown process).
Create, recommend and implement marketing programs and campaigns for products and services; as well as developing market research studies and compiling sales and ‘follower’ analysis via Hootsuite, Google, Twitter and Facebook Analytics.
Build and maintain client and vendor relationships through consistent updates, reports and communication.
Collaborate with external vendors for production services; i.e., design, printing and editing.
Manage administrative and creative projects and copy utilizing MS Office, Illustrator, Photoshop and other programs.
Schedule meetings with vendors, manage / reconcile budgets, expenses and cost analysis.
Research and participate in branding opportunities for clients promoting their brand(s) via mobile, digital, radio, television and print.
Create and implement marketing and promotional campaigns via InDesign and Vertical Response, to increase brand awareness.
Ensure clients are granted as many opportunities as possible to be a visible, strong and positive presence within the media.
Fashion Consultant New York, NY
Wardrobe Stylist / Costume Designer September 2001- Present
Work with celebrities and models to create images (including custom designs) for editorial, commercial, advertising, print (album packaging), television and film; as well as special events (award shows, performances, and red carpet appearances.
Hire, mentor and train assistants and interns and provide guidance and constructive criticism.
Collaborate with creative teams (hair and make up), photographers, and directors (art, film and television).
Oversee pre and post production responsibilities for each shoot.
Build and maintain key relationships with PR agencies, boutique owners, designers, and fashion houses.
Ensure all merchandise is returned to vendors/clients in excellent condition and in a timely manner.
Macy’s, Inc. Photo Studio Brooklyn, NY
Production Coordinator, Fashion/Still Life June 2012- March 2014
Managed shipping, receiving and coordination of samples: apparel, handbags, accessories, jewelry, electronics and children’s toys.
Followed up with Loan Room, Traffic Coordinators and Buyers to guarantee product was received and deadlines were met.
Monitored database to follow status of merchandise, and ensured ad shots were updated and approved.
Communicated all style / shot updates and revisions to photographers and stylists through internal database.
Distributed / Tracked all samples for Macy’s catalog shoots for the Fashion and Still Studios.
Organized and maintained sample inventory for re-shoots and internal sample sales.
H&M New York, NY
Visual Merchandiser May 2006- May 2009
(Brooklyn, Long Island, Queens, Manhattan)
Interpreted fashion trends to generate creative solutions and sales within the Window and In- Store display concepts.
Managed and facilitated the floor set process through effective planning, detailed mapping, precise execution and timely completion.
Initiated planning and execution of merchandising projects to ensure the store was clean, organized and safe.
Participated in daily meetings with the staff by presenting new product knowledge, explaining merchandising tasks and sharing updated from corporate.
EDUCATION
Fashion Institute of Technology, New York, NY
Associate of Arts & Sciences, Fashion Merchandising Management (Degree Pending)
St. Mary’s College of California, Moraga, CA
Bachelor of Arts, Communications
SOCIAL MEDIA PLATFORMS & TOOLS
Twitter, Facebook, Google+, Animoto, Vimeo, Vine, Instagram, Hootsuite, YouTube, Bit.ly, Tumblr, Reddit, Buzzfeed, Myspace, Pinterest, LinkedIn, Snapchat
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