Marketing Sales

BOBBY M. BRINSON, JR.

***-** ***** ****** • Jamaica, NY 11434 • (H) 718-***-**** • (M) 917-***-**** • *********@*****.*** OBJECTIVE

Experienced marketing professional seeks career advancement where my education and experience will be an asset to the organization.

PROFILE

More than fifteen years of professional experience in marketing. Expertise includes: Marketing Communications Trade Show and Event Management Online Marketing Advertising Writing and Editing Public Speaking

Strategic Planning Budget Management Social Media

A creative visionary, equally comfortable collaborating in a team environment, working independently, or directing others.

Problem solver, able to take initiative to resolve issues, prioritizes effectively to complete projects within time and budget.

PROFESSIONAL EXPERIENCE

The College Board, New York, NY 2011-Present

Senior Project Specialist

Assist in the development of the access initiative for the organization

Develop marketing strategy, branding and positioning for department

Manage communications, public relations and media relationships for the group

Create content for collateral materials, direct mail, advertising, email, websites and newsletters

Apply data on customer demographics to forecast and track trends

Point of contact for internal and external partners to identify marketing opportunities and vendor relations

Supervise special projects with current state and district leaders and college access organizations

Manage and maintain program budgets and approve vendor contracts

Coordinate, organize and present at special events, conferences and seminars

Collaborate with internal departments to enable efficient execution of tactical marketing plans Harper Collins Publishers, New York, NY 2006-2011

Senior Marketing Manager

Planned and coordinated all marketing, advertising and promotional activities

Executed web site and blog updates and launched e-mail blasts and e-newsletters

Conducted marketing research of competing titles

Monitored departmental budgets

Produced and edited video and audio presentations

Planned and supervised special events

Attended academic and library conferences and events

Presented marketing plans at seasonal sales conferences and marketing planning meetings

Supervised a Marketing Associate and a Marketing Intern JOHN WILEY & SONS, INC., Hoboken, NJ 2006

Marketing Manager

Managed the marketing for US, UK and German Life Science, Medical Science, Mathematics and Statistics lists

Created and executed marketing plans

Planned and completed promotional materials for the sales force

Served as primary contact for all authors, editors and sales representatives

Assisted Associate Marketing Director in monitoring product line budgets

Represented the company at conference, trade shows, author visits and sales calls

Supervised an Assistant Marketing Manager and company interns OXFORD UNIVERSITY PRESS, New York, NY 2001-2006

Assistant Marketing Manager

Managed the marketing for US and UK Business, Finance, Mathematics, Earth Science and Physics Lists

Created and executed marketing plans

Primary contact for all authors and editors

Produced and edited video and audio presentations

Arranged author appearances and special events

Assisted the Marketing Director in monitoring departmental budgets

Presented marketing plans at seasonal sales conferences and marketing planning meetings

Supervised a Marketing Associate and a Marketing Intern LEARNING EXPRESS PUBLISHING, New York, NY 1999-2001 Sales and Marketing Manager

Promoted from Sales and Marketing Assistant

Organized displays and attended national and regional trade shows/conferences

Prepared materials and presentations for quarterly sales conferences

Created marketing plans for trade division books

Coordinated the creation of seasonal catalogs

Monitored and supervised all promotions and advertisements

Served as administrator of online marketing programs

Supervised a Marketing Associate and a Marketing Intern EDUCATION

St. John’s University, Jamaica, NY 1999

MASTER OF BUSINESS ADMINISTRATION

Concentration: Marketing

St. John’s University, Jamaica, NY 1997

BACHELOR OF SCIENCE

Concentration: Communication Arts

ADDITIONAL SKILLS

Microsoft Word Microsoft Excel Microsoft Power Point Microsoft Access Social Media Applications Internet Applications Word Perfect Microsoft Outlook Lotus Notes Quark In-Design PhotoShop

STAR SAP Business Warehouse Cheetahmail

I-Movie Coltrane HootSuite AS400

TitleNet

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