Sales Manager/Director - Christian Coleman

Christian Coleman

**** ******** ****** 760-***-****

Huntington Beach, CA 92649 ****************@*******.***

linkedin.com/pub/christian-coleman/1/347/289

Director of Sales ~ Sales Management ~ Sales Coaching ~ Marketing/Advertising

Daily Sales Management ~ Team Development ~ Recruiting/Staffing ~ Goal Setting ~ Coaching/Training ~ Problem Solving ~ Budgeting ~ P&L Management ~ Business Development

CORE COMPETENCIES:

Sales Management Team Building Sales Training

Coaching & Mentoring Recruiting / Staffing / Retention Profit & Loss Management

Social Media Marketing Concept Branding / Marketing Budgeting

Forming Strategic Alliances Expansion/New Market Development

Problem Solving Patenting & Trademarking

CAREER PATH - SUMMARY:

Director of Sales and Marketing (2015 – Present)

BallerLights – Huntington Beach, CA

Nationwide, Privately Owned Basketball Lighting System

Director of Sales, Marketing, Recruiting and Staffing (2011 – April, 2016)

WOLLÁ, Inc. – Irvine, CA

International, Privately Owned Email Encryption Technology

Manager of Recruiting, Sales and Technology (2009 – 2012)

Evergreen Realty/HomeSmart – Irvine, CA

Regional, Privately Owned Real Estate Company

Vice President, Sales & Marketing (2006 – 2008)

Lennar – San Diego, CA

Publicly Traded Nationwide New Home Builder

Director of San Diego Division (2004 – 2006 and 2008 - 2009)

ZIP Realty – San Diego, CA

Publicly Traded Nationwide Real Estate Company

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Director of Sales and Marketing (2015 – Present)

BallerLights – Huntington Beach, CA

Nationwide, Privately Owned Basketball Lighting System

Director for a privately held manufacturing company that produces a unique illuminated attachment for portable basketball hoops. Responsible for all recruiting, staffing, sales and marketing systems to ensure that all target matrix were met. Designed the necessary website, promotional videos, marketing materials, social media marketing and advertising to reach our National sales targets. Created all sales systems including direct web sales, online retail sales channels such as Amazon, EBay and Craigslist. Planned all tradeshows and public sales events. Wrote the business plan and created the P&L for the company.

Successful Presale Reservations in the Thousands

National and International Sales Targets Reached

Recruited and Staffed Necessary Employees

Designed all Sales, Marketing and Advertising Media

Aligned our Overseas Manufacture

Director of Sales, Marketing, Recruiting and Staffing (2011 – April, 2016)

WOLLÁ, Inc. – Irvine, CA

International, Privately Owned Email Encryption Technology

WOLLÁ was a patented email encryption system that allowed users to send and receive encrypted emails, video emails and text messages. WOLLÁ was closed due to funding issues.

Created the necessary sales strategies, marketing materials, and social media advertising to ensure a successful launch for WOLLA’s start-up. Instrumental in obtaining sales adoption in 12 international countries in the first 90 days through sales and marketing efforts. Assisted in writing the business plan, financial projections and managed the P & L as well as managed the day to day sales and marketing operations., Reported to the CEO, BOD, and Shareholders. Developed coaching and training manuals, materials and classes for all employees to guarantee a successful launch. Worked closely with the International patent attorney firm to create and developed the company’s patent and trademarks.

Developed and Implemented a Nationwide Sales Strategy

Recruited and Staffed all Department Employees - Sales, Marketing and Engineering

Trained and Coached 18 Employees

Designed Marketing and Advertising Materials

Assisted in Writing the Company’s Patent and Trademarks

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Manager of Recruiting, Sales and Technology (2009 – 2012)

Evergreen Realty/HomeSmart – Irvine, CA

Regional, Privately Owned Real Estate Company

Directed a sales team of over 1,000 independent contracting sales professionals. Developed recruiting and marketing systems that used innovated marketing strategies via online, social media, print advertising, trade shows and direct sales training systems to attract and hire independent sales professionals. Increased sales staff from 600 to over 1,000. Conducted sales training classes, individual goal setting plans, mentoring, coaching, accountability meetings and recruited external sales trainers and coaches. Decreased annual attrition by creating a culture of hands on mentoring, inventing a new intranet site that help monitor the sales professionals progress and implemented online sales training and links to external sales training websites and increased the individual sales professional’s productivity. Created weekly, monthly and annual statistic tracking systems that reported all recruiting, marketing, staffing, sales and attrition in Company. Designed and implemented a new corporate compensation plan for the sales professionals.

Recruited and Staffed Independent Contract Sales Professionals

Grew Company from 600 to 1,000 + Sales Professionals Regionally

Created and Successfully Implemented Intranet Site for Sales Professionals

Improved Retention by 80%

Increased Revenue by 60%

Director of San Diego Division (2004 – 2006 and 2008 - 2009)

ZIP Realty – San Diego, CA

Publicly Traded Nationwide Real Estate Company

ZipRealty was a publicly traded online and brick and mortar National real estate company that employed their sales professionals. ZipRealty operated in over 30 Nationwide markets and was purchased by Realogy and disbanded.

Directed 150 direct hire sales professionals, coached, trained and developed base salary, plus commission sales team. Grew division from 45 sales professionals to 150. Managed day-to-day corporate systems and structure. Responsible for local marketing and TV/print media advertising, staffed sales professionals and admin and ran the day-to-day operations of the San Diego division. Managed sales and revenue generation, budgeting, staffing, Marketing and advertising. Reported directly to CEO weekly on P&L management. Managed and trained staff of over 100+ employees. Accountable for an operation’s budget of $25 Million. National and local media spokesperson. Seen on NBC, Fox, The Wall Street Journal, CNN/Money, Realty Times, Inman News, San Diego Tribune and Metropolitan Magazine.

Managed 150 Sales Professionals

Increased Sales Revenue by 120%

Increased Sales Staff by 235%

Reduced Operations Costs by 25%

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Vice President, Sales & Marketing (2006 – 2008)

Lennar – San Diego, CA

Publicly Traded Nationwide New Home Builder

Lennar is a publicly traded new home builder operating divisions Nationwide. Lennar closed their San Diego division due to the downturn in the real estate market.

Responsible for all sales and marketing in the San Diego region. Sales annually exceeded $300 Million. Managed a staff of 85 direct hire sales professionals and a team of 7 marketing experts. Administered all sales training, coaching, goal setting, performance reviews, along with developing sales contests, incentives and promotional rewards. Responsible for a $23 Million dollar marketing budget that included online and print advertising. Quintessential in strategic planning, P & L management of $35 Million, and wrote annual budgets. Reported directly to the division President. Oversaw RIF prior to the closing of division after the 2007-08 real estate meltdown.

Managed 85 Sales Professionals and 7 Marketing Experts

Sales Revenue Exceeded $300 Million Annually

Responsible for P&L Budget over $35 Million

Reduced Sales and Marketing Expenses by 28%

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