Marcelo M. Sanchez

***** *********** ***** ****** ****, Florida 33026 Home: 954-***-**** Cell: 954-***-**** acydf3@r.postjobfree.com

Territory Manager

South Florida & Caribbean

Responsible for building market share and awareness of the Husqvarna brand within my assigned territory. I add value for Husqvarna retailers and Husqvarna by cultivating a business relationship that facilitates each business partner's growth, optimal performance, and success. Consult the dealers in all Marketing activities including Events, Open Houses, Training, Direct Marketing, Advertising and Co-op spend.

Aftersales Area Manager

Market 24 South Florida

Directly in charge for the support of the largest BMW service and parts sales departments.

Handled coordination and communication with sales and other supportive functions; coordinated and developed strong relationships with dealers. Fully responsible for developing existing business and generating new opportunities by utilizing BMW approved vendors. I achieved objectives in parts all 4 years during my tenure. I also handled mediation cases and customer issues through customer relations.

Wholesale Parts Promotions Manager

Southern Region

Five years of experience leading the Southern Region dealers to exceed wholesale growth goals. Proven track record of driving wholesale parts sales growth and expansion. Management, Sales and Marketing professional with experience in field operations. A demonstrated willingness to work and implement programs based on collaborative relations between direct reports, cross-functional team members and outside vendors. Expert relationship builder and channel developer.

Key Skills

Developed Regional Marketing Campaigns Promoting the BMW Brand.

Business-to-Business Sales Development.

Execute Relationship Marketing Events

Created and implemented Business-to-Business marketing campaigns; direct mail, sales promotions, product catalogs, collateral materials, newsletters.

Facilitated skill level training in Inventory Management, TIS, Web EPC, and PaSS.

Strategic Partnership Building.

Employ strategies with decision-makers and stakeholders for incremental revenue and sales volume gains.

Involved in service advisor training, liaison with Dealership CSI, DPS and Paint and Body training and Aluminum Repair Presentations. Involved with accessory sales in the service drive and in the body shop.

Career

Progression

Husqvarna Group-Territory Manager South Florida & Caribbean 5-16 to present.

The BMW Group-Aftersales Area Manager South Florida: 2011-Present.

The BMW Group – Wholesale and Retail Parts Promotions Manager: January 2006 – Present.

American Express Foreign Exchange Group – Sales Manager: January 2004 – December 2005.

Braman BMW – Wholesale Parts Manager: January 2000 – December 2004.

Education

Nova Southeastern University- Ft. Lauderdale, Florida MBA in Business 2-28-2016

BARRY UNIVERSITY Miami Shores, FL.

BS in Management, 1993

MIAMI-DADE COLLEGE Miami, FL.

AA Business Administration, 1990

NOVA SOUTHEASTERN UNIVERSITY-Fort Lauderdale, FL.

MBA International Business 2-16

Area Manager Certified.

Languages

Expert written and verbal fluency in Spanish and English

Technology

MS Office (Word/Excel/PowerPoint), Windows (all), TIS, Web EPC, PaSS, COGNOS, Salesforce CRM

Travel

Have traveled extensively throughout the Southeast USA during the past nine years.

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