Dear Sir or Madam,
As you wi l l notice from my resume, I am a dynamic, highly driven Executive with a plethora of experience in the Consumer Products arena. Based on my successful achievements in multiple leadership roles, I am confident I would bring exten sive expertise to the position. Let me highl ight what I consider to be my most valuable assets:
Successful ly created and sold a Consumer Product Accessory Company (Vizion Products).
Developed and executed Business Plans.
Experience with Start-ups and early-stage companies.
Directed a $10M CE Consumer Product Start-up Accessory Company to grow to be an $80M company via Home Office (Roundhouse Products).
Doubled sales from $15M to $65M within 2 years (Roundhouse Products).
Bui lt a Sales Team both independent and internal resulting in sales volume increase.
Instituted overal l business strategies including pricing, budgets, and promotions.
Designed sales and marketing plans; including strategies, tactics and resources necessary to achieve goals.
Master Proficiency in Costing Models regarding gross and net margins, profitabi l ity, sel l-through and working with Excel spreadsheets.
Identified market trends in concert with competitive strengths and weaknesses.
Developed products and packaging from concept through ASIA manufacturing and sourcing.
Launched Private Label and Licensing programs.
A demonstrated track record of successful executions of creative marketing programs, developing new products and extending the l ife cycle of existing products.
Proven track record of bui lding corporate and product brand equity.
Directed and administered weekly sales and marketing meetings.
Administered and Tracked monthly, quarterly, and annual sales goals.
Prepared specific account plans / forecasting resulting in sales volume increase.
Increased penetration in existing categories and new distribution channels.
Thrive in an energized, fast-paced environment.
You wi l l also find that my talents to bui ld strategic al l iances', effectively manage diverse teams to attain h igher goals and lead corporations have always been the foundation for my demonstrated success. I am enthusiastically pursuing a new chal lenge and look forward to discussing the opportunity further. Sincerely,
Douglas Eder GEORGIA SOUTHERN UNIVERSITY
Lagrangeville, NY (Hudson Valley) B.S., Health Science 94’
914-***-**** (Cell) Georgia Southern Intercollegiate Division I Baseball E-mail: email@example.com 1990 College World Series Summary: Entrepreneurial Consumer Product Sales & Marketing Executive with a distinctive hands-on, results-generating style that consistently improves sales and profits. Excellent communication and interpersonal skills serve as foundation to effectively network, negotiate and maintain positive partnerships with executive staff, business advocates and support personnel. Financially savvy including P&L accountability, costing models and strategic vision to properly build a business for the long-term while managing bottom-line profitability. Areas of Expertise:
New Business Development
Supply Chain Mgmt.
Experience: CRIMSON LLC, (NY/CA) 2006-2016
Principal: Consumer Product Sales, Marketing and Business Development Expert Crimson developed and initiated sales and marketing plans; including strategies, tactics and resources necessary to achieve goals for Early Stage Start-up Consumer Product Companies. o Conducted competitive SWOT analyses (Strengths, Weaknesses, Opportunities, and Threats) to create a proprietary advantage in tapping new growth areas. o Recommended product positioning, packaging, and pricing strategy. o Encouraged clients to grow their business profitably in a competitive marketplace. o Increased penetration in existing categories and new distribution channels Recent Client Activity:
Unidose Systems Inc.
Unidose manufactures a patented, prefilled, single-dose, cotton swab tipped applicator. The applicator is pre- filled with high quality non-proprietary formulas for Private Label Bands or as a facilitation of OEM custom formulations. OTC, Beauty Care Products: Eye-Makeup Remover, Mascara Corrector, Instant Firming Serum, Lip Conditioner, Cuticle Conditioner, Nail Polish Corrector and Acne Care. o Implemented and executed overall OEM / Private Label sales plan. o Worked directly with CVS Private Label / Store Brand Health and Beauty Teams resulting in an all store placement for Eye Makeup Remover.
o Worked directly with Estee Lauder and its entities: Origins, Clinique, BeautyBank and EL Corporate Innovations.
o Worked directly with Sephora’s Private Label Teams in France and U.S. o Additionally, worked directly with Private Label / Store Brand Beauty Teams f or Walgreens, Rite Aid, Duane Reade, Ulta, Wal-Mart, Target, Bed Bath and Beyond, Kroger, Wakef ern, Giant Eagle, C& S Wholesale Burt’s Bees (Clorox) International Retailers: Shoppers Drug Mart, Katz Group, Dairy Farm International
(Guardian), Sally Beauty, and more.
Executive Vice President of Sales
Global Leader in the design and manufacturer of hardware items for the Home improvement and DIY sector. Industry leading products are EZ Racks, Ready2Store, B.Y.O.B, FlatPak Shelving Products, TV Brackets and Mounts.
o Directly worked with Home Depot, Lowes, Wal-Mart, Target, Costco, Sam’s Club, BJ’s, Best Buy, Staples, Bed Bath and Beyond, OSH, Harbor Freight, True Value, ACE. International Retailers: Big W, Leroy Merlin, B&Q, Carref our, Kingf isher, Woodies DIY, Castorama, Hornbach, Bunning’s, Mitre 10, Homebase UK, Builders Warehouse, Sodimac, LUX Tools, Praxis and more. Hotels: Marriott, Starwood, Hilton, Choice Hotels. Motel 6, Best Western and more. Cruise Liners: Princess Cruises. Ecousbale, Inc
Interim COO (Distressed Early Stage Startup)
Produced and marketed fashionable, affordable, reusable, eco-friendly stainless steel filtered Water Bottles. o In addition to operational responsibilities, principal focus was increasing sales and directly working directly with Wal-Mart, Target, Walgreens, CVS, Rite Aid, Kroger, Saf eway, Whole Foods, Trader Joes, Fred Meyer, Meijer, Sports Authority, Academy Sports, Dicks, BJ’s, Costco, Sam’s Club and more. VIZION PRODUCTS, NYC/Redondo Beach, CA 2001-2006
Co-Founder / President / Chief Sales Officer
Vizion was a Start-up company dedicated to designing and manufacturing innovative, must-have products for the automotive and consumer electronics market. The company was sold in 2004 to Plasticolor Inc. (a
$40MM Company) in Fullerton, CA.
Managed all aspects of the business: sales, marketing strategies and tactics, product development, sourcing, licensing, financing, P&L management, operational cash flow (EBITDA), supply chain and more. o Developed and executed Vizion Business model.
o Implemented processes and controls to increase efficiencies and reduce overall costs. o Coordinated and directed sales efforts in accordance with Operational Business Plan. o Instituted sales strategies including pricing, budgets, and promotions. o Recruited and formed independent sales force resulting in sales volume increase. o Directly managed, Global. National and Regional Sales Managers. o Identified market trends in concert with competitive strengths and weaknesses. o Implemented and directed the Vizion iPod, MP3, DVD, and Gaming product assortment. o Formulated short/long term sales strategies and determined departmental structure(s) to maximize resources and align with company growth goals.
o Created promotional and merchandising programs with key accounts to grow the business. o Developed products and packaging from concept through ASIA manufacturing and sourcing. o Worked directly with national stores such as Wal-Mart, Target, AutoZone, Advanced Auto, Pep Boys, Keystone, CSK, Murray’s, Canadian Tire, Hot Topics, Fred Meyer’s, Meijer’s and VIP Discount Auto, Best Buy, Comp USA, Sports Authority, Academy Sports, Dicks, Dollar General, BJ’s, Costco, Staples, Of f ice Depot, Of f ice Max and more.
o Created In-Bound licensing program with Ford, Dodge and Chevy, while working with the likes of Disney, Warner Brothers, Orange County Chopper, Monster Garage and Harley Davidson. o Worked directly with International Sales Representatives and distributors in Mexico, Canada, Europe, and Asia.
ROUNDHOUSE INC. /TARGUS INC., NYC /Los Angeles, CA 1998-2001 National Sales Manager
Integral part of the executive team for Roundhouse Inc., a Start-up, that became one of the top providers of CD/DVD storage products and soft-sided coolers. Roundhouse doubled in size from 15 -65 million and were shortly acquired by Targus, Inc., the largest distributor of laptop computer cases in the world. In 2000, Roundhouse ranked number 25 on the Inc. 500 list of fastest growing companies
Drove and managed the sales department of more than 100 branded products. The brands included CD Projects (Media Storage), Glacier Gear (Sof t -Sided Coolers), Baby Glacier (Baby Bag Line) and Targus Brand Laptop Cases and Accessories.
o Increased annual sales from $15,000,000 - $65,000,000 within 2 years. o Managed Independent Sales Reps as well as Global, National, and Regional Sales Managers. o Set goals and expectations appropriate to each individual’s circumstance, holding them accountable for achievement.
o Coached and mentored throughout the sales process via extensive strategic planning, joint calls and review.
o Controlled inventory levels and found creative solutions for excess inventory to retain in-house margin goals where possible.
o Developed sales policies, and procedures that improved the company’s margins and time to market. o Responsible for building new account relationships, seeking out new business opportunities, and networking on a daily basis.
o Provided excellent product knowledge, professional customer service and prompt follow through . o Designed incentive systems to motivate and reward individual and team productivity according to established goals and sales success.
o Worked directly with the following leaders in their industry: Wal-Mart, Target, Best Buy, Comp USA, Fry’s, Circuit City, K-Mart, Bed Bath and Beyond, Toys R Us, Sears, Meijer, Fred Meyer, CVS, Rite Aid, Albertsons, Trans World, Staples, Of f ice Depot, Of f ice Max, HSN, Dollar General, Pep Boys, AutoZone, Advance Auto, TJ Max and more.
o Launched Private Label programs with Wal-Mart (Category Manager), Target, Best Buy, Musicland, and Trans World.