R A MONA WILT

** ******* ***** ****, ***** Louis, MO 63131

484-***-****

acycdc@r.postjobfree.com

M U LT I-M I L L IO N-DOL LAR SALES M U LT I-U N I T MA NAGE ME N T START UP

T EA M BU I L D I NG

H I R I NG, TALEN T D EVE LOP M E N T LEADERSH I P M E N TOR I NG

P ER FOR MANCE MANAGE ME N T BUDGET D EVE LOP M E N T & CONTROL

F ORECAST I NG STRATEG IC ANALYSIS & P LAN N I NG

T RE N DS T RACK I NG CL I E N T RE LAT IO NS L EADS GENERAT IO N

O U TREACH D EVE LOP M E N T

As a top performing Regional Sales & Marketing Director I am capable of improving the

bottom line through the development and execution of all internal and external marketing

p rograms, strategies and tools. I have the ability to maximize both individual and team

potential and focus on service value results. My 20+ years of experience in the Retirement

I ndustry combined with a multi-faceted marketing and sales effectiveness will differentiate

an organization in a highly competitive marketplace. My talent is hallmarked by effective

hands-on training, maintaining accountability to performance benchmarks and successful,

empowering oversight of multiple teams in geographically dispersed areas.

PROFESSIONAL EXPER IENCE

P rovision Living, Senior Living Communities, St Louis, MO

2015-P resent

Regional Di rector of Sales & Marketing

M issouri/Florida/Georgia/Illinois/Indiana/Iowa/Kentucky/Michigan/Tennessee

U t il ize a broad scope of industry knowledge and dynamic leadership and business acumen toward

recruiting, t raining, and managing a top-performing sales team, including diagnosing, mentoring and

coaching low occupancy communities and under-performing markets, team building / t raining/ sales /

marketing and events.

S t rategically steer results-focused sales initiatives for a 9 state, 20-community portfolio w ith $400+

m illion in assets, with both owned and managed properties i ncluding coordinating and managing all

community marketing budgets. Oversee key efforts to attain community, regional, and district objectives

v ia marketing support, guidance, and direction to Executive Directors, Community Relations Managers,

D irectors of Nursing, and community staff.

Expertly provide sales forecasting and competitive analysis reporting, and evaluate new and existing

sales resources.

Develop and implement t raining on CRM, leads generation, and conversion, as well as quarterly sales

t raining, monthly best practice calls, and Annual Sales Summit.

P rovide Leadership oversight and accountability for Content Marketing and Digital SEO, SEM and PPC

consultants.

Develop, execute, and achieve quarterly strategic marketing plans to boost success.

Led the company in net move-ins/occupancy growth for 13 consecutive months. Exceeded budgeted

occupancy and company expectations of average lease-per community of 1 per month to 4 move-ins for

smaller 46 unit communities and from 3 to over 10 move ins per month for larger communities exceeding

100 units.

Personally coach and mentor Field Sales Leaders on new business development/outreach ini tiatives.

Develop, execute, and achieve strategic sales / action plans within underperforming communities.

Recognized for job excellence by personally leading teams to achieve revenue, occupancy, and NOI goals.

RAMONA WILT PROFESSIONAL EXPER IENCE

PAGE 2

Country Meadows Retirement Communities, PA

2008-2015

Regional Sales & Marketing Manager

Managed Marketing and Sales Teams at multiple sites in PA to successfully meet and exceed budgeted

census.

D uring my tenure all communities in my region maintained 98% census consistently for over 7 yrs.

Developed creative sales strategies, motivated and supported individual Marketing Directors efforts to

achieve the expected number of sales and reservations assigned.

Hi red, t rained and mentored Marketing Directors, Business Development Directors, and Marketing

Coordinators. Established a clear vision and common goals through effective communication, consistent

follow up, hands on management, and t raining for best practice sales techniques.

Generated quarterly marketing plans and monthly reports for review by the VP of Sales, VP of

A dvertising, VP Operations and the Corporate Owners. Fostered positive working relationships within the

communities and between various departments.

Provided a proven t rack record of strong analytical and strategic skills in order to stand accountable for

successful unit management of communities assigned. Championed the oversight of lead t racking

databases, Excel, and various industry reports.

Conducted Competitive Analysis reports for given market areas. Researched consumer markets and the

vast interplay of market forces that affect customer behavior.

H eatherwood Retirement Community, Honey Brook, PA

2006-2008

Di rector of Sales & Marketing

Spearheaded the Marketing & Sales effort for a 120 bed Independent & Assisted Living Rental

P roperty

Consistently exceeded budgeted census above 98%; Inquiry to tour ratio 78% and tour to move in ratio 89%

Developed long term relationships with customers and adult children through a successful home visit program.

Provided tours, educated on programs, met sales goals of 200 phone calls per month and 10 sales and

reservations per month, developed customer satisfaction reports, marketing reports, organized team meetings.

Assessed levels of care and collaborated with nursing teams, ordered medications with pharmacies. Worked with

social workers in rehab centers and nursing homes to transfer patients.

Coordinated the move in process and room readiness; signed lease agreements and necessary addendums;

prepared move in paperwork for office files. Worked with the Business Office Mgr. to produce accurate census

reports. Created a daily bed management report to track internal and external moves which all departments used.

Responsible for all advertising, press releases, collateral development, flyers and event invitations.

Organized center events for prospects and referral sources; created a self-sufficient marketing event, the Annual

Fiddlers Picnic to tap a lucrative demographic, drawing several thousand people from a multi-state area.

Atria Senior Living Group, Woodbridge Place, Kimberton, PA

2006

Community Outreach Director

Tel Hai Retirement Community, CCRC, Honey Brook, PA

2004-2006

Sales & Marketing Associate

Villa St Ma rtha I ndependent & Assisted Living Community, Downingtown, PA

2002-2004

Admissions & Marketing Coordinator

R AMONA WILT PAGE 3

R eese, Lower, Pat rick & Scott Architects

1994-1997

Di rector of I nterior Design

Selected by Senior Partners to establish an Interior Design Department within a 60-person architectural

f i rm. Successfully accomplished that role by interviewing, hir ing, and t raining, then leading and

supervising a staff of In terior Designers.

My design specialty was for Retirement Communities throughout the United States; championed the

design and installation for all projects. Extensive t ravel and on site project management was involved.

M i r ick, Pearson and Batchelor Architects, Philadelphia, PA

1987-1994

Associate on Partnership T rack; Senior I nterior Designer

Member of the Senior Management Team. Responsible for design direction, marketing, fee & budget

development, contract negotiations with clients, project design and administration. Oversaw project

p rofitability and supervision

of interior design staff. Design specialty was for Hospitals and Senior Living Communities.

M anagement of project budgets exceeded 25 million dollars per project.

Ballinger Architects, Philadelphia, PA

1987

Senior I nterior Designer

Business I nteriors, Cher ry H ill, NJ

1985-1987

I n terior Designer

EDUCAT ION AND CERT I F ICAT IONS

Drexel University- Bachelor of Science in Interior Design, 1985

University of Georgia- Study abroad in Cortona, Italy, summer 1984

Immaculata University- Masters Program in Organizational Leadership for Healthcare, 2006-2008

Certified in Professional Fundraising for non-profits, 2003

Certifications in Microsoft Excel, Outlook and Word XP, 2004

Accomplished Guitarist and Music Minister, original recorded Gospel album produced 2010

Validation Associate Level Certification, 2012

Updated Criminal Background Clearance, CPR and First Aid for adults, 2015

Board Member of Girl Scouts of Eastern PA, Troop Leader and Adult Volunteer for 12 years.

Executive Member of ARGENTUM, participant at the Sales & Marketing Roundtable 2016

Certified Virtual Dementia Tour Facilitator, Second Wind, 2016

Eden Alternative Certified, September, 2016

.

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