Gilok Choi

Tel: 516-***-**** Email: acyccw@r.postjobfree.com

Career Development

June. 2016 - Present

Translator (Korean & English)

Freelancer

Apr. 2014 Present

UX/UI Developer

OMSG, New York, NY

Assistant Professor

Sept. 2008 Aug. 2014

Pratt Institute, New York, NY

Education

2008 Ph. D in School of Information

University of Texas at Austin

Doctoral Dissertation: The Design of Wayfinding Affordance

and Its Influence on Presence and Playfulness in Desktop

Virtual Environments

1998 Master of Arts in Communication

Ewha University, Seoul, Korea

Thesis: Content Analysis of Korean Public Affairs Television

Channel in Terms of Public Interest

1994 Bachelor of Arts in Journalism and Broadcasting

Ewha University, Seoul, Korea

Scholarships and Funds

Faculty Development Fund, Pratt Institute (2012-2013)

Catheryne S. Franklin Centennial Endowed Scholarship, School of Information,

University of Texas at Austin (2007-2008)

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Temple Foundation Centennial Scholarship, School of Information, University of

Texas at Austin (2006-2007)

Benonine Muse Scholarship, School of Information, University of Texas at Austin

(2004-2006)

Catheryne S. Franklin Centennial Endowed Scholarship, School of Information,

University of Texas at Austin (2002-2003)

Korean Parliament Scholarship, Korean Parliament (1995)

Department Scholarship, Communications Department, Ewha University (1994-1995)

Department Scholarship, Journalism and Broadcasting Department, Ewha University

(1992)

Refereed / Scholarly Publications

Choi, G. & Miller, M. (under review). Interacting with textual content in digital

libraries: Comparing usability and aesthetics of three digital libraries. Electronic

Library.

Choi, G. (under review). Visual complexity and its impact on the perception of

usability and credibility on the web. International Journal of Technology, Knowledge

and Society.

Choi, G. & Chung, H. (accepted). Applying the technology acceptance model to

social networking websites (SNWs): Impact of social pressure and subjective norm

on the acceptance of SNWs. International Journal of Human Computer Interaction.

Choi, G., Chung, H., & Park, Y. (2012). Are stereotypes relative to gender usage

applicable to virtual worlds?. International Journal of Human Computer Interaction,

27(11), 207-240.

Choi, G. (2011). The impacts of wayfinding affordance on user experience in virtual

worlds. International Journal of Computer Information Systems and Industrial

Management Applications, 3, 912-923.

Choi, G. (2009). Service learning of international students. In L. Roy & A. Hershey

(Ed.), In Service Learning: Linking Library Education and Practice. ALA Editions.

American Library Association,

Liu, M., Traphagan, T., Huh, J., Koh, Y. I., Choi, G., & McGregor, A. (2008).

Designing web sites for ESL learners: A usability testing study. The CALICO

Journal, 25(2), 207-240.

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Chen, H., & Choi, G. (2006). An online font library: Evaluation by graphic design

students. The Electronic Library. 24(6), 774-790.

Chen, H., & Choi, G. (2005). Construction of a digital video library: A socio-

technical pilot study on college students' attitudes. Journal of Academic

Librarianship, 31(5).

Conference Papers, Presentations & Posters

Choi, G. (under review). The impacts of social pressure and benefits in using social

networking sites for teenagers and adults. Poster under review at ALISE Annual

Conference, Seattle, WA.

Choi, G. (accepted). The impact of visual complexity on the perception of usability

and credibility on news provider websites. Paper accepted for The 9th International

Conference on Technology, Knowledge and Society, Vancouver, Canada.

Choi, G. (accepted). Elaborating the technology acceptance model with social

pressure and social benefits for social networking websites. Poster accepted for

ASIS&T '12 Annual Meeting: Managing and Enhancing Information, Baltimore, MD.

Miller, M., Choi, G., & Chell, L. (2012, June). Digital library interfaces: Comparison

of three systems. Poster presented at the Joint Conference of Digital Library (JCDL),

Washington, D.C.

Choi, G., Pradt, K., & Fairey, E. (2012, January). Diamond Law Library Printers

Marks. Paper presented at The 8th International Conference on Technology,

Knowledge and Society, Los Angeles, CA.

Choi, G. & Chung, H. (2012, January). Effects of gender difference on users

experience in virtual worlds. Paper presented at The 8th International Conference on

Technology, Knowledge and Society, Los Angeles, CA.

Choi, G. (2010, July). The design of wayfinding affordance and its influence on users

task performance and perceptual experience in desktop virtual environments. Paper

presented at the IADIS Web Virtual Reality and Three-Dimensional Worlds,

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Freiburg, Germany.

Choi, G. (2008). The service connection: Library and information science service to

communities. Paper presented at ALISE Annual Conference, Philadelphia, PA.

Choi, G. (2007, January). The design of wayfinding affordance and its influence on

presence and playfulness in desktop virtual environments. Poster presented at ALISE

Annual Conference, Seattle, WA.

Choi, G., & Chen, H. (2006, November). The influence of a sign system on the sense

of presence in a desktop virtual environment. Poster presented at the ASIS&T '06

Annual Meeting: Information Realities, Austin, TX.

Koh, Y.I., Choi, G., Huh, J., Liu, M., McGregor, A., & Traphagan, T. (2006, May).

Designing websites for ESL learners: A usability testing study. Paper presented at

CALICO (Computer Assisted Language Instruction Consortium) Annual Meeting:

Online Learning Come Ride the Wave, Honolulu, HI.

Dillon, A., Kleinman, L., Choi, G., & Bias, R. (2006, April). Two experiments:

Reading and searching electronic documents with enhanced screen displays. Paper

presented at CHI '06 Interact. Inform. Inspire, Montreal, Canada.

Dillon, A., Kleinman, L., Bias, R., & Choi, G. (2004, November). Reading and

searching electronic documents: An experimental study of regular and enhanced

screen displays. Paper presented at the ASIS&T Annual Meeting: Managing and

Enhancing Information, Providence, RI.

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