RICK RICE
Chicago, IL 312-***-****
acybbl@r.postjobfree.com www.linkedin.com/in/richardrice
Executive Summary
High volume, inventive and inspired B2B sales, product & marketing leader, skilled at creating and managing multi million dollar sales
regions, initiating and directing strategic efforts which 1) place new products, services and digital content with national manufacturers,
wholesalers and mass retailers, 2) develop go to market strategies to help startups and established clients define and launch new
product brands into primary markets, and 3) create new opportunities for channel growth in key markets. Proven successes
concentrate on new business development, market research & competitive analysis, brand & product launch, product onboarding with
client IT for e commerce and online visibility to drive sales, and creation of innovative marketing, price, product benefit and sales
strategies, utilizing a vast merchant network across diverse product categories, Google platforms and social media.
Areas of Expertise
Sales & Marketing Product Development & Sourcing Startups
Quality Assurance
Business Development Market & Feasibility Analysis
Recent Projects, Professional Experience and Accomplishments
INDEPENDENT SALES, PRODUCT & MARKETING CONSULTANT, CHICAGO, IL 2014 Present
Helping client partners execute strategic, high impact, rapid introduction & launch of innovative new products into key markets:
360 PHOTO INC. FOR GOOGLE BUSINESS VIEW, CORAL SPRINGS, FL www.360photoinc.com/
Leading consultative sales agency for the web based, geo centric, digital 360 Degree Virtual Tour to clients in B2C verticals for the third
generation platform of Google s mapping technologies, Business View, utilizing cutting edge spherical imaging technology.
-Consulted and educated business owners on geo centric, mobile device generated search query trending, and maximizing their
Google ranking utilizing Business View, key search terms and categories from Google Trends, and strategic field population.
-Sold the 360 Degree Virtual Tour to businesses as essential online cornerstone of Google search engines marketing platforms.
MISTBOX, HOUSTON, TX www.mistbox.com
Inventor of solar powered Internet of Things ( I0T ) smart home misting device that reduces energy consumption for central AC,
featuring a mobile app for remote operation, and home automation control unit utilizing proprietary algorithms to measure five critical
metrics which it combines with weather API data to calculate precise misting intervals for maximum energy savings.
-Initiated retail sales effort which led to the company s first mass merchant orders at Lowes totaling $300K
-Solicited and presented Mistbox proprietary technology to do it yourself mass merchants in the U.S., Canada and Mexico.
-Developed communication footprint and aligned technical content for national retail solicitations.
F&X CARPET/HIMALAYA CARPETS USA, FUYANG, CHINA www.fxcarpets.co.uk/index.html
New entrant multi national plastic recycler and carpet manufacturer with operations in Mainland China, Australia and Europe.
-Pioneered US solcitations, need qualification and presell for the Himalaya brand to home center retailers in US & Canada.
-Researched & analyzed existing lines at Home Depot (4,700 SKUs), Lowes and Menards to formulate empirically proven product and price strategy directives for development, manufacture and optimal competitiveness of initial US product offering.
GOGOOD USA, SPRING VALLEY, OH www.GoGoodUSA.com, www.Instagram.com/gogoodusa/
Manufacturer of fragrance based racing and fuel additives which create unique scent signatures in combustion engine exhaust.
-Developed marketing message and sales funnel for national accounts targeting eight engine category user groups.
-Created and managed Instagram campaign to build awareness for each category utilizing group specific imagery and verbiage.
JIM WARNER 3D/VIGO PREMIUM PERFORMANCE WINE CARRIER, CHICAGO, IL www.jimwarner3d.com
Industrial design, CPG and communications firm, and inventor designer of the VIGO Wine Carrier:
-Developed and executed sales and pricing strategies for the VIGO Wine Carrier to global retailers and other markets.
-Closed initial business with The Sharper Image and regional beverage retailer Binny s within four months of brand launch.
NATIONAL SALES MANAGER TLC HOME, HICKORY, KY 2012 2015
Leading supplier of lighting, upholstery and other home decor categories to large national retailers and mass merchants.
-Increased sales $1M in first year of order flow, all from new clients including Hobby Lobby, Menard s and Tuesday Morning.
-Spearheaded new account development, and managed US and State of CA testing and compliance for new product placement.
SALES & QUALITY ASSURANCE MANAGER ILLUMINATION STATION, HARRISON, AR 2011 2012
Lighting and accessories supplier to Hobby Lobby, TJX Companies, Ross Stores, Kirklands and Gordmans.
-Created and implemented quality assurance program and reporting for monthly manufacturing load averaging 145K units.
-Trained U.S., China office and factory personnel on quality assurance approaches, methodology, reporting and tracking.
PARTNER/VICE PRESIDENT SALES AND MARKETING REAL HOME D COR, CHICAGO, IL 2009 2011
Newly branded startup designer, manufacturer and importer of lighting and accessories for sale to national retail.
-Launched and established brand, developed new product line and managed $2M in business with Walmart Canada and Zellers.
VICE PRESIDENT AND GENERAL MANAGER TRU HOME USA, LLC, NORTHBROOK, IL 2008 2009
Specialty catalog designer, manufacturer and importer of lighting and home furnishings for national retailers and hospitality.
-Managed daily operations, logistics, costing, vendor selection, product development and creation of standardized reporting.
NATIONAL ACCOUNTS MANAGER BERMAN INDUSTRIES, INC, CHICAGO, IL 2000 2008
Market leading importer, manufacturer and designer of lighting, accessories and furniture for national wholesalers.
-Increased sales 566% from $1.2M to $6.8M with lighting manufacturers and wholesalers across North America.
Education: University of Oklahoma Bachelor of Business Administration, Marketing w/Advertising Option