Daralene Cimino

*** ******** *****

Abingdon, MD 21009

acyal9@r.postjobfree.com

Cell 410-***-****

Experience

Administrative Assistant/ Buyers Agent, Cummings & Co. Realtors

November 2015 – Present

• Administrative assistant/ transaction coordinator for a Cummings & Co. Realtor agent

• Handling buyer/ seller transactions from start to finish

• Buyers agent for Cummings & Co. Realtors

PPC Freelancer/ Consultant, Ad-Spark.com

Nov. 2012 – Present

• Creation, execution and campaign management of pay-per-click campaigns in Google and Bing.

• Weekly and monthly client campaign reports, as well as quarterly and yearly comparison reports in Excel & PPT formats.

• Budgets, billing, invoicing and reconciliations.

Real Estate Agent, Long & Foster

July 2013 – November 2015

• Personal assistant for a Long & Foster agent

• Assisting clients with property sales and development

• Preparing and Interpreting legal documents including listings and sales contracts

• Coordinating property closings and overseeing document signing

PPC Specialist, Web Advantage, Inc. Havre de Grace, MD

Nov. 2008 – Nov. 2012

• Creation, execution, management & optimization of pay-per-click campaigns according to client goals, objectives & marketing strategies in both Google & Bing.

• Provide weekly and monthly client campaign reports, as well as quarterly and yearly comparison reports in Excel & PPT formats.

• Perform keyword & data analysis using Google Analytics.

• Perform PPC audits.

• Perform keyword research.

• Creation, testing & optimization of advertising copy.

• Google Display

• Evaluate & provide landing page recommendations.

• Budgets, billing, invoicing and reconciliations.

• Office admin

Search Engine Marketing Manager, Custom Direct, LLC, Joppa, MD

Nov. 2006 – Nov. 2008

• Set up, manage & optimize campaigns for twelve check companies

• Provide monthly reporting

• Perform keyword & data analysis using Coremetrics & Google Analytics

• Analytical and tracking tool proficiency

• Writing & testing ad copy

• Work with landing page development

Senior Media Buyer/ PPC Specialist, Web Advantage, Inc. Havre de Grace, MD

Nov. 2000 – Nov. 2006

• Purchased media for clients on websites & Google Display

• Set up, manage & optimize client pay-per-click campaigns (Google, Yahoo & Ask)

• Provide client campaign reporting (Excel & PPT)

• Perform keyword & data analysis using Google Analytics

• Ad tracking/ analytics (Google; Mediaplex; Coremetrics)

• Developed media plans

• Negotiated placements and pricing on client’s targeted websites

• Created RFP’s and Insertion Orders

• Created reports and analyzed data

• Reconciliations and invoicing

Sysco, Jessup, MD/ Purchaser Frozen Foods

Nov. 1995 – Nov. 2000

• Purchased frozen food products for hospitals, schools & restaurants

• Negotiated pricing

• Handled invoicing and reconciliations

B. Green, Baltimore, MD/ Grocery Purchaser

Nov. 1980 – Nov. 1995

• Purchased candy and grocery products for grocery chains

Education

Towson University, General Studies, Towson, MD

Harford Community College, Business Administration, Job Related Certification Classes, Harford County, MD

Skills

Microsoft Office (Excel, PPT & Word proficient)

Invoicing, Billing & Reconciliations

Google AdWords Certified (Search Advertising Advanced & Search Fundamental)

eClasses: Search Engine Optimization; Search Engine Marketing & Creating Web Pages

Real Estate Agent

Various purchasing systems for food and media

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