GEORGE L. OLSEN
**** **** ***** ****. **** Cape Coral, FL Cell: 239-***-****
www.linkedin.com/in/olsengl4 acya8d@r.postjobfree.com
PROFILE: CEO, COO, AND CFO
Senior Executive with more than 20+ years of experience and a consistent track record of exceeding goals
in strategic financial planning, corporate business growth, development, and operations. Offers a well-
balanced combination of abilities to significantly increase all key functional areas of finance, sales,
marketing, and operations. Orchestrated and implemented successful, high-impact business plans with a
visionary approach to deliver results that exceeded expectations.
Strong ability to efficiently assess talent, processes, systems, and opportunities which define and
execute strategies to deliver results while reducing costs.
Recognized as a transformational leader who sets goals, motivates staff, introduces standard best
practices across core functions, and establishes performance measurement systems to support
continuous improvement.
Equally strong in driving business through penetrating new market penetration and expanding
new business locations.
Key Highlights:
Instrumental in sales revenue from $18M to $107M, growing company to 25th rank in
the nation.
Orchestrated expansion from 1 store and 1 warehouse to 12 locations and 2
warehouses.
Served as Chief Financial Officer, promoted to President and CEO in 2004.
Created volume rebate program, advertising co-ops, and local vendor programming,
which accounted for 7.1% of all revenues.
Core Skills Include:
Strategic Planning Business Development Financial Management Process Improvement
Risk Analysis Operational Planning & Streamlining Productivity Improvement
Applications Software Proficient
PROFESSIONAL EXPERIENCE
BASSGAR-Illinois, Inc., Joliet, IL (1998-2016)
A $107M retailer of appliances, electronics, and furniture to individuals, builders, and municipalities
through 12 stores and the Internet; with 400 employees.
In charge of all operations with full P&L accountability for sales and operations results. Directed staff of
46, $26M operating budget and $1.6M advertising budget. Oversaw finance, accounting, sales,
operations, merchandising, and HR functions.
Effectiveness & Results:
Effectively increased sales revenue from $18M to $107M during entire tenure and ranking to #25
of all appliance retailers in the country.
Opened 11 new stores
Directed and managed construction, merchandising, and layout.
Established and developed a HR department.
Reduced insurance program costs from $1.8M to $870K.
Designed and implemented an IT department with a staff of 3.
Prepared forecasting models and budgets: monthly, quarterly, and annually.
Obtained an operating line of credit for $13M at LIBOR plus point.
Initiated volume rebates, advertising co-ops, and local vendor programming that accounted for
7.1% or $7.6M of total revenue.
Established, hired, trained and supervised an accounting department encompassing a staff of 7.
Instituted a complete training program which included development of positions outlining
expectations and responsibilities, hiring guidelines, action plans, and evaluations.
Developed and enacted a Public Relations Department.
Negotiated purchase of a store location for $780K in 2001 and sold it for $1.4M in 2013.
Cultivated strong relationships with vendors and was actively involved in purchasing, receiving,
and program development.
Developed and launched a warehousing program that received and delivered approximately 214K
pieces of major appliances per year, was open 24 hours, 6 days a week, and staffed with 8
employees.
Directed construction of an 86K sq. ft. warehouse expansion.
Saved approximately $2M a year in costs by implementing an outside delivery service.
Raised on-time delivery from 83.2% to 98.6%.
Negotiated all leases for 10 store locations achieving favorable terms.
WYDOOL DISTRIBUTORS, LLC, Joliet, IL (2003-2009)
Developed a distributorship that brought an Italian appliance manufacturer to the United States.
Instrumental in the success of entrenching the brand across the Midwest.
Prior experience includes proprietor of George L. Olsen CPA, PC in Plymouth, MI.
Owned and operated a public accounting firm with a staff of 5.
MEMBERSHIPS
Vice Chairman of the Chicago Better Business Bureau 2009-2012
Board Member of the Chicago Better Business Bureau 2004-2012
North American Retail Dealers
Associated Volume Buyers
Nationwide Marketing Group
NATM Buying Corporation
Western Golf Association
EDUCATION
B.S., Business, Oakland University, Rochester, MI
Certified Public Accountant