Van Ly

**** ****** ****

Dallas, TX *****

214-***-****

acya17@r.postjobfree.com

Profile

I AM SEEKING A POSITION WITH A SENIOR LIVING COMMUNITY THAT WILL UTILIZE

MY EXPERIENCE INCREASING CENSUS AT A REGIONAL LEVEL, BY ALLOWING ME TO

IMPLEMENT INNOVATIVE MARKETING STRATEGIES FOR TARGETED MARKETS. I HAVE

EXTENSIVE SALES AND TRAINING EXPERIENCE WITH A SPECIAL EMPHASIS IN

COACHING AND MENTORING COMMUNITY RELATIONS DIRECTORS TO REACH THEIR

CENSUS GOALS.

experience

REGIONAL DIRECTOR OF SALES & MARKETING, ELMCROFT SENIOR LIVING, DALLAS TX -

2015 - PRESENT

. Though based in Dallas, oversaw the marketing and sales of up to 14

communities in Alabama, Arizona, Arkansas, and North Texas (DFW area).

. Census growth of over 10% in most census challenged region in the

company, with many communities growing by double digits, prior

were stagnant in growth.

. Assisted with pricing paradigm from level of care to all-inclusive in

12 communities by evaluating competitive

and financial information.

. Routinely verified company standards and conversion ratios of

Community Relations Directors to ensure brand

quality and marketer's effectiveness.

. Recruited, developed, coached, and mentored a sales team to focus on

building value versus price discounting.

. Trained Community Relations Directors, as well as A-Team Directors,

to assist with discovery, tour planning, closing sales, and sales calls

through group and one on one training.

. Reviewed quarterly marketing plans with Executive Directors and sales

to hit census targets and to refine marketing

strategies.

Director of Sales & Marketing, Windsor Senior Living, Dallas TX - 2012-

2015, 2008-2010

. Grew Assisted Living census to over 90% during various phases of

construction,

and Independent Living census to 59% over initial 11 month period

through

the implementation of an effective quarterly media budget and

marketing plan

while residents resided during the construction of 11 floors, 235

units.

. Designed, organized, and maintained all strategic sales and marketing

efforts, such as website design, social media, move-in paperwork, all

promotional and marketing collateral, direct mail, monthly activity

calendars/newsletters, event flyers, and local advertisements for the

Dallas Morning News, Texas Jewish Post, Dallas Seniors' Guide and

Generations.

. Establish and preserve a consistent corporate image by attending

industry-related

continuing education seminars, professional networking opportunities,

community

events, symposiums, and senior expos.

. Developed and managed marketing and move-in coordination department

which included scheduling, training, mentoring,

coaching, and guiding staff of 5, along with ongoing monthly

training for new and existing care giving staff on marketing and

customer service.

. Oversaw creation and maintenance of customer database (REPS), while

utilizing report feature to provides sales

forecasting, planning and formation of sales goals on a regular basis

to ownership.

. Collaborated with the Executive Chef, administrative staff, and care

managers to

plan and execute monthly marketing events for professionals and

prospects.

. Routinely conducted market analysis and competition research to

determine pricing, incentive structures and to adjust sales and

marketing strategy to meet changing market and competitive conditions.

. Provided overall direction of sales and marketing budgets, and took

corrective action to guarantee sales and marketing

objectives fall within designated budgets.

Director of Community Relations, Sunrise Senior Living, Dallas TX - 2011-

2012, 2006-2008

. Spearheaded the internal and external marketing efforts to obtain

100% occupancy within 20 months from opening in the Assisted Living &

Reminiscence community at Sunrise of Hillcrest.

. Coordinated marketing efforts during the pre-open construction phase,

including

multiple model openings, professional referral events, and the Grand

Opening.

. Supported a sister community in the sales of their Independent

Living, Assisted

Living, and Skilled Nursing and recognized by regional head for

membership on the Select Community Relations Team.

. Assist in the development and execution of strategic sales and

marketing plans, both short and long range, to support sales and

revenue objectives of Sunrise of Hillcrest and Sunrise of Frisco.

. Expanded course material for training program for new marketers and

routinely

trained non-marketing personnel in sales techniques and customer

service for

internal staff training for 'Sunrise University.'

. Visited or made presentations to at least 10 external community and

medical referral sources per week and tracked results using a

robust database system to report a minimum of 3

referrals per month.

Senior Community Relations Director, Sunwest Management, Dallas TX - 2004-

2006

. Realized and retained 100 percent occupancy through multiple tours

with extensive

follow-up, home and community visits, direct mail campaigns, and

nurturing

industry connections at Corinthians Assisted Living in Carrollton,

TX.

. Organized neighborhood dementia-focused marketing events and

community wide

Alzheimer's support group to boost a 25% growth in the Memory Care

community.

. Increased move-ins by 30% over a six-month period at Preston Hollow

Assisted

Living, a census-challenged community in Dallas, TX.

. Backed Regional Sales Director by supervising marketing initiatives

and the sales of multiple communities within Texas.

Sales Associate, Neiman Marcus, Dallas TX - 2002 - 2013

. Achieved perfect record of surpassing monthly sales goal by selling

in excess of

$50,000 per month when working full-time.

. Built strong customer loyalty by maintaining and expanding client

database.

. Singled out for commendation by management for excellence in customer

service.

Software Support Specialist, Fidelity Investments, Dallas TX - 2000 - 2002

. Troubleshot browser and service provider issues for online trading on

Fidelity.com

and Powerstreet Pro.

. Technical support to account holders to integrate Fidelity account

data into other

accounting software (i.e. Quicken, MS Money, and MS Investor ).

Education

UNIVERSITY OF TEXAS AT AUSTIN

Major in Marketing with special emphasis in Management Information

Systems and Minor in Management coursework

Skills

MICROSOFT OFFICE, SOCIAL MEDIA, ADOBE PAGEMAKER, REPS

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