Rakesh Muralidharan CFA® FRM®

Atlanta, GA, USA. Email: acy7gh@r.postjobfree.com

Tel: 704-***-**** LinkedIn: https://www.linkedin.com/in/rakesh-muralidharan-cfa-frm-1961026

Summary

●Certified Data Science professional with over 12 years of experience in Data Science, Data Strategy, Data Mining, Statistical Analysis and Big Data Analytics in Financial Services, Banking, Web analytics and Telecommunications domains.

●Chartered Financial Analyst (CFA), Financial Risk Management (FRM) designations and two Masters Degrees with extensive working knowledge of Banking and Financial Services, Risk Management and IT services.

●Experience with Statistical Analysis and Machine Learning algorithms like Cluster Analysis, Association Rules, Linear and Logistic Regressions, Classification and Regression Trees, Naive Bayes, Text mining, Optimization, Bagging, Boosting (AdaBoost), Random Forest, Neural Networks and Other Machine Learning algorithms.

●Working knowledge of Big Data concepts viz. Hadoop/HDFS and Map-Reduce with applications like HBase, Hive, Pig, Apache Spark and Microsoft Azure ML.

●Expertise in implementation of data science products using machine learning algorithms on AWS cloud architecture.

●Extensive expertise in statistical and analytics tools and languages like SAS, SQL, R and Python on massively parallel architecture like Hadoop and Teradata.

●Experience with Big Data analytics and visualization tools like Tableau and Microstrategy 9 for dashboards and automation.

●Excellent analytical and problem solving skills and ability to work independently and as a part of the team.

Certifications

●Data Science Certifications:

- EMC Proven Professional - Data Science Associate.

- Data Science Specialization from Johns Hopkins University - Bloomberg School of Public Health.

- The Analytics Edge (Analytics, Machine Learning and Optimization) from MITx.

- Data Science and Machine Learning with Microsoft Azure & R from Microsoft Corporation.

- Big Data Analysis using Apache Spark from University of California, Berkeley

●Big Data Tools and Databases Certifications:

- Teradata Certified Professional

- Teradata Certified SQL specialist.

- SAS Certified Base Programmer.

- R Programming.

Professional Experience

Data Scientist (Consultant) 2016 – present

Clients: The Walt Disney Company, Stanley Black & Decker - USA

Provided strategic insights and implementation of data science and machine learning based products on the AWS cloud platform for a leading media/entertainment company and industrial manufacturing & automation company.

Created and implemented detailed Staffing Model for Security Solutions Business within Stanley, Black & Decker to evaluate and optimize internal and subcontractor staffing requirements based on the observed and forecasted backlogs, pipeline and historical demand analysis using time series forecasting, and optimization models.

Operationalized and automated end to end staffing tool on the AWS cloud using R & Python and Tableau in conjunction with the cloud architecture team to communicate model outputs and insights with business partners.

Staffing model estimated to increase installation throughput by 25%, increase margin accretion of about 3.0% and yield an increase in operating revenue of 28MM over subsequent 3-5 years.

Developed and implemented end to end analytics and machine learning pipeline for the Cloud compute and architecture organization within Disney’s Technology Solution and Services.

Designed and implemented time series forecasting models for estimating server provisioning on the cloud environment which resulted in accurate demand forecasting for cost optimization and budgeting.

Performed extensive data mining and exploration on the virtual and physical server performance log data and consequently applied anomaly detection algorithm using machine learning tools like R and Python aimed at proactively determining performance issues and reducing downtime.

Data Scientist/Strategist (Consultant) 2014 - 2015

Clients: Bank of America, & Loginsoft Consulting LLC. - USA

Provided consulting, strategic advice and insights in Data Strategy, Big data analytics for a major banking and telecommunication client.

●Explored and analyzed data from various sources and tools within the ITSM framework to identify and optimize key performance indicators for the Network Operations Organization within a leading bank in US.

●Performed extensive data quality analyses to evaluate existing data processes and recommended process fixes for accurately and effectively generate and measure data for analytics and reporting for leadership teams.

●Created and implemented automated data visualizations for tracking organizational KPIs by creating interactive visualizations and dashboards using Tableau and Microstrategy.

●Leveraged and used machine learning algorithms like CART, Naive Bayes and Text mining algorithms on customer usage, billing and sentiment data to optimize customer experience and identifying attrition for a leading telecommunication client.

●Conceived detailed modeling plan for developing customer value metric for identifying social influencers.

●Extensively used R data visualization packages like ggplot, lattice and base plotting along with exploration and machine learning packages like caret, rpart, randomForest, e1071, stats, sqldf, dplyr and data. table.

Data Scientist 2011- 2014

Ceredox Inc., India.

Rendered consulting and advisory services using several data science and machine learning analytic techniques for a startup online retail chain in addition to pricing analytics and optimization for projects and business units.

● Undertook extensive Pro-forma analysis, DCF valuation, Cost Benefit analysis to generate and optimize project and product pricing.

●Performed extensive market basket analysis using Apriori algorithm to evaluate and optimize existing models which generated 8-10% incremental sales.

●Performed Path Analysis for measuring visitor drop rates and nodes with heavy bottlenecks to optimize customer experience.

●Implemented customer segmentation using decision trees and logistic regression aimed at applying differentiated product offers and pricing to maximize revenue and profits. Strategy yielded in upwards of 10% change in revenue and profits.

●Performed extensive time series analyses over several product categories to identify seasonality and used findings to optimize inventory management which resulted in reduction of storage costs by 1/10th.

Bank of America, Charlotte, NC, USA 2007 - 2010

American multinational banking and financial services corporation.

Vice President, Market Information Manager

●Spearheaded detailed cost-benefit analyses and model validation on behavioral targeting strategy of business which showed an increase in online acquisition of 20% + for all the products stimulating similar rollout on all onsite channels resulting in overall superior product acquisition performance.

●Developed and implemented designs of experiments and performance analyses for product marketing teams aimed at helping design campaigns and creative’s which resulted in an increase of about 30% in key performance and engagement indicators like click-thru-rates, book rates and time on page.

●Conceived and implemented an end-to-end process for management dashboards to provide snapshot of marketing assets' performance on the onsite channels and revenue generation vis-à-vis the goals. Dashboard process was included in the organization's Analytics Best Practices.

●Led customer segmentation and profiling analyses aimed at developing marketing strategy to increase quality of acquisitions on par with rest of retail banking channels.

●Induced savings in excess of millions in opportunity cost by performing sensitivity and scenario analysis on certain informational campaigns on the onsite channels and by optimizing timing and location of messages on the homepage.

●Partnered and collaborated with stakeholders at all levels of the organization to arrive at actionable solutions for business challenges.

Bank of America, Charlotte, NC, USA 2005 - 2007

American multinational banking and financial services corporation.

Senior Business Analyst Consultant

●Conducted several Portfolio analyses, Sequential analysis and Profitability analysis on Portfolio and Co brand debit and credit products for identifying key DDA drivers and felicitated product cross sell across the Debit portfolio.

●Researched and studied Customer spending habits spanning several merchant categories and identified and formed a baseline for launching several merchant centric marketing campaigns and incentives and also resulted in the creating of Merchant Dashboard used by Product executives on a monthly basis.

●Performed several Banking Center level performance analysis aimed at streamlining and optimizing the sales process and monitoring sales of certain high value checking products.

●Conducted several Portfolio, Vintage and Retention analyses for identifying opportunities for revenue maximization

●Created and maintained weekly and monthly Management Reports and Dashboard for senior management and Forecasting teams.

●Recognized by several Team Spirit Awards for being a team player by partnering with the marketing and sales teams and efficiently executing several analysis and reporting projects for identifying key Deposit Metrics and driving cross sell across the deposit portfolio.

●Performed extensive Data mining on large scale Relational Databases like Teradata and DB2, having accessed, created and maintained detail and summary tables.

●Extensively used MS Excel pivot tables and MS PowerPoint for presenting results and making recommendations to Marketing and Sales teams and senior Executives.

●Displayed high level of Project Management and communication skills by interacting with the Line of Business from inception and requirements gathering to presenting final results and suggestions.

SBC Yahoo, Plano, TX, USA 2004 – 2005

One of the major regional bell companies now AT&T, one of the major telecommunication companies.

Technical Analyst Consultant - Network Operations Center (NOC)

●Created several Predictive models using Statistical modeling techniques for supporting Operations teams and supported Marketing Campaigns aimed at optimizing product portfolio and CRM initiatives.

●Extensively used SAS and SQL for extraction, transformation and loading of data from Large Scale RDBMS like Oracle and DB2.

●Conducted data manipulation using merging, appending, concatenating and sorting datasets in SAS.

●Created several applications for the purpose of Statistical Modeling and Data mining using SAS/Base, SAS/SQL, SAS/Stat, SAS/Graph and also automated applications using SAS/Macros.

●Involved in administration of data warehouse using Warehouse Administrator functionality of SAS

●Design and development of different data models according to user specifications in the development of databases for small applications.

The University of Texas at Arlington, TX, USA 2002 – 2003

One of the major public research university located in Texas part of The University of Texas system.

Graduate Teaching Assistant in Department of Economics.

●Assisted Economics faculty with graduate and undergraduate coursework including help with classroom teaching, setting and grading examinations.

●Contributed to faculty research by performing data analysis and modeling using SAS and Matlab.

The University of Texas at Arlington, TX, USA 2000 – 2002

One of the major public research university located in Texas part of The University of Texas system.

Instructor for Programming Languages.

●Designed and conducted hands-on programming tutorials using advanced programming and statistical languages like SAS, Matlab, C, C++, UNIX shell scripts, Java and Visual Basic.

●Lead course development efforts for intermediate and advanced C++ programming for engineers from Lockheed Martin, Fort Worth, Texas.

Hindustan Aeronautics Limited, Karnataka, India 1997 – 1998

One of Asia’s largest aerospace companies specializing in design of aircrafts, jet engines and helicopters.

Project Trainee

Education

Data Science Specialization - Johns Hopkins University, Bloomberg School of Public Health 2015

Master of Arts – Economics, University of Texas at Arlington, USA 2002 - 2003

Dean’s List, Beta Gamma Sigma, Omicron Delta Epsilon, Phi Beta Delta.

Master of Science – Electrical Engineering, University of Texas at Arlington, USA 2000 - 2001

Bachelor of Engineering – Instrumentation and Electronics, Bangalore University, India 1994 - 1998

Passed First Class with Distinction.

Professional Affiliations

Certified Financial Risk Manager® – Global Association of Risk Professionals (GARP), USA.

Chartered Financial Analyst® - CFA Institute, USA.

Member – Professional Risk Managers International Association (PRMIA), USA.

Technical Skills

●Statistical Software: SAS (Base SAS, SAS/STAT, SAS/SQL, SAS/MACRO, SAS/GRAPH, SAS/ACCESS, SA/ODS), R, R Studio,

●Programming Languages: SAS, SQL, R, Python, NoSQL, C, C++, Java, MATLAB, UNIX shell scripts

●Databases and Tools: Teradata, Oracle, MS-Access, DB2, Queryman, DBeaver. Hadoop with MapReduce and Apache Spark

●Environments: SAS 8, SAS 9.1, Windows 9x,2000, NT,XP, UNIX (SCO, HP)

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