Marketing Sales

Fatima L. Hall

**** ***** *** ****** ● Atlanta, GA 30349 ● 404-***-**** ● acy79r@r.postjobfree.com

Objective To obtain a challenging management position where my professional skills in the areas of business administration, marketing, sales, and public relations can be utilized and further enhanced.

Education Howard University

Washington, DC

Status: Graduate, May of 1997

Degree: Bachelor of Arts, Marketing/ Public Relations

Recipient: The CapComm Award for Professional Performance

School of Communications, Highest Honor

Capella University

Minneapolis, MN

Status: Second Year Graduate Student

Degree: Masters of Science, Educational Psychology (June 2016)

Entrepreneurship G.I., Inc. June 1999-December 2009

President/CEO

Full Service Public Relations, Marketing and Advertising Firm

IMAGE Magazine & One Image Atlanta

Editor-n-Chief/Publisher

Field Delta Global Services August 2014- Present

Experience Travel Specialist Atlanta, GA

Duties: Manage communication volumes for Delta employees concerning travel related issues through the mediums of email, phone correspondence, and online chats; ensure that employees questions/concerns are answered in a timely manner and with accuracy; responsible for updating and maintaining the global SharePoint online system which houses all policies and procedures for the department; ensure that the Delta brand is integrated into all communications with our employees both nationally and internationally; submit weekly reports on communication volumes; provide peer coaching for travel center employees as needed.

Delta Global Services August 2011- July 2014

Senior Security Specialist Atlanta, GA

Duties: Served as a liaison between the production clients and the Delta Global Security management team (clients included: Touchtone Pictures, Tyler Perry Studios, Sony Pictures, Lions Gate Films, SunTrust Bank); conducted site visits and initiate touch base sessions with the client/production crew to ensure that the security and customer service needs were being met to their expectation; researched and stayed abreast of security rules and regulations; ensured that website updates and revisions were performed as needed; drafted administrative documents and direct marketing tools to highlight the company’s services amongst its external and internal publics; facilitated organizational initiatives and set up potential client meetings to drive company sales and increase clientele; improved the overall flow and consistency of paperwork within the department; drafted and disseminated the security supervisors’ work schedule on a weekly basis; served as content editor for The Global Informer Newsletter; assisted General Manager with the implementation of the marketing team; facilitated monthly meetings between the marketing team and the General Manager as well as oversaw weekly marketing team meetings; developed and implemented strategic marketing plans to foster continued growth and expansion of the division; provided comprehensive updates for the General Manager and CEO.

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Divine Faith Ministries International Sept. 2009- July 2011

Marketing Director Atlanta, GA

Duties: Responsible for developing and implementing an effective marketing plan that positioned the organization as a viable, influential, and tangible asset to the communities and publics it services; thereby garnering exponential membership growth and government funding; constructed and implemented a comprehensive sales and marketing strategy for the ministry’s products that doubled product sales in less than six months; managed the script writing, production, and editing of the “Soaring With Eagles” and “Stir It Up” broadcasts (Word Network/ Atlanta 57/ TBN) as well as commercials, newsletters and press

releases; planned, organized and executed all community based initiatives and internal membership drives; revamped organization’s website and implemented the e-blast system; taught marketing and budgeting workshops; researched, implemented, and marketed the organization’s e-donor system for charitable contributions and product purchases; oversaw and allocated the organization’s quarter of a million dollar communications budget; formed relationships with investing partners to ensure financial procurement and grant awards for the organization’s community development division.

Lyrically Sound Enterprises, LLC August 2008- January 2012

Marketing Consultant Atlanta, GA/ Chicago, IL

Duties: Oversaw the direction and career development of recording artist DeWayne Woods; worked with the label’s executive staff to create a comprehensive marketing and publicity budget for all album releases; secured brand marketing, promotional, and endorsement opportunities in the music and mainstream industries to generate added value for the artist’s brand; drafted and disseminated content for press releases, fact sheets, commercial scripts, and album content, and digital marketing materials; oversaw business development of the artists’ merchandising, promotional materials, and social media sites. Worked with Sony Music Group to implement product sales strategies for album release week and secured all travel dates; also worked with Sony Distribution to ensure product remained in stock in the artist’s top 25 markets.

Creflo Dollar Ministries/ Arrow Records June 2005- July 2008

Marketing Director Atlanta, GA

Duties: Developed and implemented the overall marketing and sales strategy for the label that included the project scope, goals, objectives, deadlines, and budgets for music and product releases; measured and managed the team’s performance in achieving/exceeding planned marketing and sales goals; drafted and disseminated press releases and promotional materials for new products; responsible for overseeing the artistic direction and digital marketing campaigns for all projects; planned entertainment/label related special events (i.e. concerts, conferences, CD listening parties, in-stores, and social media campaigns); reported directly to Pastor Taffi L. Dollar; attended weekly staff meetings with Pastor Creflo Dollar and the executive staff on behalf of the label.

The Bethel Church Feb. 2003- May 2005

Director of Marketing & Public Relations Miami, FL

Duties: Effectively revamped the organization’s brand through a comprehensive print, television, internet, radio, and community outreach campaign; wrote and produced commercial sequences for broadcasts; revamped the organization’s product distribution system and packaging; served as event planner and community liaison for outreach efforts and special events; spearheaded the RFP process which garnered over $300,000 in grant funding for the organization’s non-profit division and learning academy.

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Miami-Dade College Nov. 2001- Jan. 2003

Project Director Miami, FL

Duties: Oversaw project development and implementation of arts programs in the targeted communities of Little Havana and Overtown; successfully managed the project budget ($500,000) which was awarded by the Knight Ridder Foundation; submitted financial reports quarterly; hired, managed, and trained the Building Bridges and Understand through Community Action (BBUCA) project staff; drafted and implemented staff policies and procedures in compliance with the institution’s policies and standards; oversaw the creative direction and content development for the project’s collateral materials as well as the first ever BBUCA community directory; met with community leaders to collect qualitative/quantitative data; built effective partnerships with internal departments, multi-cultural vendors, corporate sponsors, community residents and local businesses; conducted meetings with the Board of Directors and College President to discuss the project’s goals, objectives, and overall progress; spearheaded the RFP process and received $250,000 in additional funding to continue the project.

ReCapturing the Vision (RTV) November 1999-July 2000 Director of Marketing & Public Relations Miami, FL

Duties: Responsible for the daily operations of the home office staff; drafted and submitted several grant proposals to secure state, local, and private funding for the organization; developed and implemented training materials for incoming staff members; coordinated events geared towards at risk youth, their families, and the surrounding communities; implemented the media relations division of the company; participated in curriculum writing, editing, and revisions; received certification as an abstinence education instructor; wrote and edited monthly syndicated columns for the Miami Times and Gospel Truth newspapers; scripted and produced abstinence PSAs featuring Tommy Ford (Martin), Jacqueline DelRosario (RTV President/CEO), and program participants; PSAs aired regularly on UPN 33.

WWC Academy May 1997-October 1999

Lead Educator Miami, FL

Duties: Instructed kindergarten students utilizing the ABEKA curriculum; prepared them for the Scholastic Aptitude Test; entire class scored on a second grade level or higher in science, reading comprehension, and math computation; some students received ninth grade level scores in environmental science; students overall class score was in the top 5% nationally; all kindergarten students graduated with a 3.0 GPA or higher; first ever all honors class since WWCA was founded in 1989.

Political Field President Barack Obama Election Committee January 2007- Dec. 2008

Experience Voter Registration Coordinator Atlanta, GA

Comm. Dennis Moss Re-election Committee July 1997-July 1999

Assistant to the Campaign Director Miami, FL

Mayor Bill Campbell Re-election Committee January- May 1994

Student Campaign Coordinator Atlanta, GA

Professional & P.R.S.A. Member N.A.A.C.P. Member NABJ Member Youth Counselor

Community Cofounder, Shooting Arrows Mentorship Program (Washington, DC)

Involvement Motivational Speaker

Skills Microsoft Office Suite Adobe Photoshop Word Perfect for Windows Quark Express Website Building Lexus Nexus Wire Service Associated Press Wire Service Press/Media Release Writing Script Writing Brochure/ Newsletter Design

Office Management and Interpersonal Skills Staff Training Grant Writer

Sales Growth & Retention Strategist Speech Writer Typing 50 WPM

REFERENCES AVAILABLE UPON REQUEST

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