Sandra L. Sarson

**** ******** ****** *********, ** 10566

973-***-**** acy77d@r.postjobfree.com

Resourceful and peak performer marketing and advertising Project Manager utilizing market trends, social media, web design, promotional materials and campaign management to penetrate markets and maximize revenues.

CORE STRENGTHS

Strategic Planning

Cross-Functional Communications

Project Management

Goal Setting/Performance Measurement

Market Penetration

Data Collection, Analysis & Trending

Product/Service Branding

Continuous Quality Improvement

Research of Target Markets

Change Management

BUSINESS EXPERIENCES

Marketing Project Manager 2/13-3/16

Solutions For Growth South Salem, NY

Conducted detailed analysis of our clients’ products, services, market/industry, competition and target

audience.

Used analytics to create and implement customized marketing communications campaigns.

Managed resource providers with oversight for web design, content, graphics, social media, SEO, website

links, newsletters, brochures, blogs, logos, and email newsletters.

Utilized marketing campaigns to effectively brand products and services, maximizing product awareness by

expanding client base and growing revenues.

Functioned as a Project Manager working in a matrix structure and communicating cross-functionally to

build consensus and support for shared goals among all stakeholders.

Built collaborate working partnerships with vendors, Website Designers, Graphic Artists, Copywriters and

Printers.

Measured the effectiveness of campaigns and reallocated budgets towards strategies that maximize return-

on-investment.

Built client-focused relationships through positive outcomes, resulting in clients’ trust and loyalty and

consistent revenue growth.

Advertising and Direct Marketing Manager 11/99-9/05

Cendant Corporation- ERA Real Estate Parsippany, NJ

Developed comprehensive marketing communication campaigns comprised of direct marketing, advertising,

promotional materials, conference presentations, trade shows, event marketing, and television campaigns.

Collaborated with Sales Associates and brokers to measure the effectiveness of campaign strategies.

Managed creative project life cycles from concept to completion working with internal/external talent and

resource providers.

Kept all project stakeholders focused and on-target with project objectives, schedules, budgets and expected

outcomes.

Served as a catalyst for positive change using results to pursue continuous improvement initiatives.

Sandra L. Sarson

Resume (continued) Page2

Multimedia and Desktop Publisher Supervisor 11/97-7/99

MUSIC Semiconductors & MUSIC Telecom Hackettstown, NJ

Documented production, designed, reviewed, edited and proofread technical documents.

Developed marketing and multi-media projects.

Created, designed and updated three corporate websites using web development software and managed daily

site updates

Supervised Desktop Publishers and Web Consultant.

Assistant Manager 11/96-7/97

AbraCadabra Paramus, NJ

Designed and Typeset advertisements, invitations and menus

Solved customers’ computer, design, and printing problems

EDUCATION

Montclair State University, 1997 B.S. in Business Administration, Concentration: Marketing

Seton Hall University, 2003 Masters of Arts in Corporate and Public Communication

College of Saint Elizabeth, 2005 Accelerated Teacher Certification: Elementary Education

College of New Rochelle, 2008 15 credits towards a Masters in Literacy Education

COMPUTER SKILLS

Microsoft Word, Excel, PowerPoint, Outlook, and Publisher; Adobe Photoshop, Project & Photo CRM Cloud Application Systems/Basecamp; Solve360, Drobox, Google; Constant Contact; Apple Platforms, iPhones, iPads, etc.; Skype & FaceTime Communications; Constant Contact, WordPress & HTML Coding, Quark Express and PageMaker (Basic Knowledge)

Contact this candidate