VINITA SUDHIR

*** ******, ***** ********, ************, Pune (Maharashtra) 411060 (P) 841-***-****

acy72w@r.postjobfree.com Web: http://in.linkedin.com/pub/vinita-sudhir/9/722/b82

PROFESSIONAL SUMMARY

Creative, organized, accountable and a dynamic professional with a varied experience of 5 years in the field of marketing, client servicing, event organizing and print journalism. Specialties include multi-tasking, decision making, handling teams, professional and social networking, and excellent communication & time management skills. A highly motivated individual ready to take initiatives and become part of marketing plans and strategies to take a company to its success.

EDUCATION

Institute of Technology & Management (ITM) Gurgaon, India

MBA – Marketing and Operations Aug 09 – May 11

Guru Gobind Singh Indraprastha University New Delhi, India

Bachelor of Journalism (Mass Communication) Aug 01 – May 04

EXPERIENCE

Quickborn Consulting LLC (Business Consultancy firm) Raleigh, NC, USA

Marketing Coordinator (Contractual, Project based) June 15 – April16

Prime interface between the company and client for successful execution of their various partnership events, trade shows or expositions. For example, Oracle hosts a prestigious Retail Exchange exposition annually where in it invites IT and retail companies to participate. It is held at a large scale which requires lot of strategy, marketing and communications support and expertise.

Liaised with internal and external parties to provide print and digital event support

Handled and managed advertising agency and other BTL media platforms for execution of collaterals and other communication material for the event

Demonstrated strong communication and time management skills by meeting various deadlines and maintaining constant flow of interactions among client and parties involved

Emerson Climate Technologies (ECT) Pune, India

Summer Intern (Marketing) May 10 – July 10

Actively involved in planning and strategy, designing and execution of the marketing campaign and a 360 degree promotion of The Emerson Cup 2010

Handled and managed external agencies which included advertising, PR and social media agencies for the print, digital and media promotion, publishers, event management agency and database team.

Managed the whole digital promotion of the Emerson Cup by running quality checks on the event’s online presence through the dedicated website, promotional catalogues on the web, sending out e-fliers, uploading videos of the past success stories and promotional words from the panel

Supervised the event’s database marketing like direct mailers, phone calls to the partners and participants

Initiated and managed social media marketing campaign for digitally promoting Emerson Cup 2010

Designed a road show plan and its collaterals in coordination with the event management agency

Developed communication plan and marketing budget for the Emerson Cup

Liaised with Emerson’s partners, customers, HVAC institutes and HVACR associations for getting maximum and quality nominations for the Emerson Cup

Actively involved in post-event promotion activities like goodies to the winners, success story brochure, Press releases, web banners and social media popularity of the event.

Solutions India New Delhi, India

Client Relationship Manager Jul 07 – Sep 08

Single point of contact for clients like Sony Ericsson India and adidas

Strategized and helped in designing lot of communication materials and collaterals for Sony Ericsson’s pan India

In-shop Promotion (ISP) program and adidas’ loyalty program

Developed creative briefs and brain stormed on ideas with the creative team and the clients

Negotiated with the external parties for maintaining the project costs

Coordinated with the sales team for Sony Ericsson’s ISP program in terms of running quality checks on the program by supervising base team’s product training, their uniforms, their attendance, their sales targets and achievements and designing of the sales incentive program

Handled the designing and execution of invites, promotional leaflets, posters, brochures/catalogue and banners for adidas’ loyalty reward program

Brought new business from existing clients, helped the agency grow its business by 30% over the duration

Raised Purchase Orders, handled and maintained PES (monthly record of costs and profits on the accounts)

Recognized by Sony Ericsson for excellent planning, execution and meeting deadlines

Pitch Magazine (exchange4media group) New Delhi, India

Correspondent Feb 05 – Jul 07

In-depth coverage (cover story) on Direct Marketing industry ( inputs from top 10 direct marketing companies)

In-depth coverage (cover story) on Public Relations industry ( inputs from top 15 PR firms in India)

A cover story on Private labels (proprietary brands) of Future Group (interviewed Mr Kishore Biyani, owner of Future Group, for the inputs) (This cover story featured along with other reputed Indian business magazines on the website of Mr Biyani’s book ‘It Happens Only in India’)

Various features on booming organized retail in India during 2005-07

Frequent interactions with PR agencies, corporate communications’ heads, MDs and CEOs for taking bytes and interviews for articles.

SKILLS AND ACTIVITIES

Languages English: Fluent Hindi: Native

IT Skills Microsoft Suite

Interests Networking, Traveling

Extra Curricular Coordinated group dance (in MBA college fest called ‘Momentum’)

Part of Cricket (girls) team in College

Organized various academic co-curricular events at MBA level (Group Discussions and Debate competitions.

PROFESSIONAL REFERENCES

Mrs Nitasha Pania Head Communications & Product marketing,

GreyOrange Pte. Ltd. India

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Mrs Nalini Gupta Consulting Solutions Manager

Oracle, Canada

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Ms Vrinda Narang Manager, Digital Consulting Division

KPMG, India

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Mr Bennychan Kochuveettill Chief of Business Bureau,

Press Trust of India

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