Marketing and Communications Coordinator
Resume:
Maura L. Cullen
St. Louis, MO *****
*************@*****.***
SUMMARY OF QUALIFICATIONS
• Marketing professional with extensive experience in various business segments
• Managed and created content for all social media platforms; Certified in both Hootsuite and Google AdWords
• Proven ability to create and implement effective direct mail and advertising campaigns
• Over 7 years in depth involvement with trade shows; networking and cultivating new business to exceed corporate goals
• Effectively utilized multiple CRM programs (Salesforce) to build and sustain client database and relationships
• Proficient with the following computer programs: Excel, Word, Power Point and Outlook
• Working knowledge of top graphic design operating systems including InDesign, Photoshop and Adobe PROFESSIONAL EXPERIENCE
INTERTEL, Inc. – Coordinator of Marketing & Communications 2015 – 2016 St. Louis, MO Managed day-to-day activities of the Marketing Department. Developed and implemented marketing and advertising campaigns, tracked sales data, created promotional materials, coordinated meetings and trade shows, maintained customer analysis and provided support and training for the Sales Teams.
• Planned, developed, implemented and measured marketing and communications initiatives for the canvassing services provided.
• Tracked product line sales and costs by analyzing and entering sales, expense, and new business data. Grew clientele by 25% within the first 6 months.
• Marketed services by networking with prospects and current clients through presentations and involvement with industry related Continuing Education classes.
• Redesigned company website by integrating Word Press and developed education and training modules for the Sales Team.
• Managed and created content for all social media platforms increasing online presence by 150% on average and resulting in a sales increase of 20% and overall brand awareness.
• Mined and analyzed multiple customer databases and user surveys to identify purchasing trends.
• Designed and implemented new sales and marketing strategies to target existing and prospective clients. St. Louis Screw & Bolt - Marketing Coordinator 2013 – 2015 Madison, IL Administered Marketing Department as well as inside/outside sales of structural capital products that assisted in the support of bridges, stadiums and building infrastructures. Increased sales by 15% over prior year.
• Oversaw both inbound and outbound marketing campaigns to generate new business and to support partner sales teams.
• Designed and created marketing collateral for sales meetings, trade shows and company executives.
• Lead Territory Marketing Manager in the Southeast region. Lead 6 week training classes for new sales reps. Lead cold calling training programs involved with over 400 accounts and secured 95% of them.
• Initiated a series of integrated marketing campaigns including email, print, digital and social media.
• Daily data collection & analysis to measure the effectiveness of launched ad campaigns.
• Lead weekly team meetings to determine the most effective strategies for success for over a thousand varieties of businesses.
• Presented on current promotions to the public at industry related trade shows. Nestle Purina Childcare Development Center - Lead Teacher / Trainer 2011 – 2013 St. Louis, MO Gaffney Sporting Goods - Assistant Manager / Inside & Outside Sales 2007 – 2011 Ballwin, MO EDUCATION
Webster University University of Missouri St Louis University of Arkansas Little Rock MBA in progress-Expected to graduate 5/17 BA of Educational Studies NCAA D1 Team Co-Captain (Soccer)
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