MILIND KANADE

PROFILE

Competent and result-oriented professional with over 24 years of experience in All India Sales & Marketing, Distribution, Business Development, Supply Chain etc.

Expertise in operations management entailing profit accountability & revenue expansion (P & L) in mainly FMCG industry

An astute & result oriented professional having handled various channels of sales viz. C&FA-Distributor-Retailer network, MTO, HORECA, Institutional Sales, CSD, Direct sales as well as Telemarketing

Expertise in managing end to end operations – from conceptualization, product development including packaging, costing/pricing, promotions to production, supply chain, sales & distribution with key focus on top line & bottom line by ensuring optimal utilization of resources.

Innovator with “out of the box” strategies to bring in systems & ramp up the sales.

PROFESSIONAL CHRONICLE

D'lecta Foods (P) Ltd. ( Sep14 Till date)

National Sales Manager (VP-Sales profile)

Company profile

It is a marketing subsidiary of Schrieber Dynamix which is into high end dairy products like Ghee, Cheese, Cream, UHT Milk, Bakery products & dairy creamer.

Performance Highlights

In charge of sales and marketing for 150 CR business vertical into GT/MT sales with team size of 60

Changed the company focus from a local player to become a national player. Opened the markets of Maharashtra, NCR, Punjab, UP, Bangalore & Hyderabad in the first 6 months.

Changed the focus from single product company to a range selling with 250 distributors with direct coverage of 20,000 outlets.

Employed tertiary movement strategy incorporating BTL activities like in-shop promotions, chef’s demos, consumer contests,merchandising, in-shop branding, wet sampling etc.

Instrumental in achieving growth of 25% in core product segment after 3 successive years of de-growth.

Successfully listed products in MTOs like Spar, SRS Value Bazaar, Food World, Le Marche, expanded business with Food Hall, D’Mart, ABRL, Star Bazaar, Hypercity and restarted business with Future, Spencers, RIL etc.

ANOUSHKA GOURMET (P) LTD (Nov 2010 – Jan 2014)

GM – Sales & Marketing (All India)

Company Profile

It is a start up food company of Shri Ram Textile Mills (a group company of textile baron S Kumars) which is into the marketing of RTC gravies, RTE food, Instant Mixes(Jaldi 5), pickles etc. under the brand name “AG”.

Performance Highlights

Built the distribution set up from scratch in GT,MT as well as HORECA segments

Product listing in Hypercity, Spencers, GNB, Trent, Apna Bazaar, Easy Day, Heritage etc..

Created third party processors for production of all the products planned like RTC Gravies, RTE, Chinese Sauces, pickles etc.

Built corporate business through direct sales with the Chefs and Purchase dept. of Hotels, Caterers, QSRs etc. Some of the prominent clients acquired are OFS, Pan India, L&T, Sterling Resorts, Citrus Hotels, Shan-E-Punjab chain of Fast food outlets, Urban Tadka etc.

Successfully introduced customization in food solutions to generate business.

Appointed agents for exports and building overseas markets viz. West Indies, Middle East, USA,

Worked out SKU wise costing and design the product pricing and promotional offer

TEMPTATION FOODS LTD (Dec 2007 – Nov 2010)

Business Head (Processed Food Division) All India

Company Profile

Temptation is mainly a frozen food company with 2 brands in the domestic market viz. “Ever Fresh” brand of frozen peas/vegetables and “Karen Anand” brand of conserves, salad dressings, sauces etc.

Performance Highlights

In-charge of P&L of Non-Frozen Foods division comprising of processed food items under “Karen Anand” brand; handling production, sales, marketing and supply chain.

Streamlined production, cut down process losses through online QC, reduced labour cost by 50% as well as inventory carrying costs from 3 months to 1 month levels.

Multiplied production capacities by 3 times through usage of reverse heat system and a structured production line as well as third party processing.

Started private label manufacturing as an additional revenue stream. Reliance Fresh was a major customer acquired.

TOPS SECURITY LTD (Dec 2004 – Nov 2007)

Business Head (Tops line Division)

Company Profile

TOPSLINE is a subscription based Emergency Response service, which is first of its kind in India. The division is in the business of selling memberships which is akin to selling General Insurance product.

Performance Highlights

Played a pivotal role in steering the sales from 6 Lacs p.m. to 60 Lacs p.m. levels in a span of 9 months through FOS oriented strategy, thereby making the division operationally self sufficient.

Played important role in bagging contract of major corporate like Tata chemicals, JP Morgan chase, SITEL, M&M, Nokia, Quintiles, Morgan Stanley, Crompton Greaves, MIAL, Lehman Bros. etc.

Instrumental in striking strategic alliances with Shoppers’ Stop, WIAA, Asian Heart Institute etc.

Achieved consumer retention of 80% through effective formulation & implementation of loyalty programs and promotional offers.

BOROSIL GLASSWORKS LTD (Mar 2003 – Nov 2004)

GM-Sales (Consumer-ware Division) All India

Company Profile

Borosil is a pioneer and leader in Flameproof/Microwaveable glassware products.

Performance Highlights

Reduced the market outstanding from 12 CR (6 months’ level) to 2 CR (1 month’s level) in a span of a year by redefining the company policy from credit/consignment Primary sales to Cash-N-Carry Secondary Sales.

Liquidated dead stocks worth 12 Cr within a year through aggressive sales promotions and strategic tie-ups, restructuring distribution network to 65 distributors from 45 within a year.

Redesigned the product mix in terms of packaging & pricing to suit consumer preferences thereby effectively reducing the packaging cost by 20 %.

CRYSTAL COOK-N-SERVE PRODUCTS (P) LTD (Mar 2000 – Mar 2003)

DGM – Sales & Marketing (All India)

Company Profile

Crystal is a pioneer & the then market leader in Electronic Gas lighters, knives & kitchen-wares.

Performance Highlights

Played a stellar role in expanding the distribution infrastructure to 16 C&FAS, 400 distributors with a direct coverage of 25,000 outlets with 60 sales executives thereby steering the company to 18% growth from 28% de-growth in the earlier two years.

Successfully introduced 40 new product variants in a year to suit the changing consumer preferences.

BPL LTD (Mar 1996 –Mar 2000)

Manager-Sales (Maharashtra)

Company Profile

BPL – The then market Leader in Consumer Electronics

Performance Highlights

Effectively expanded the distribution network to 15 distributors in Maharashtra (from 3) with a direct coverage of 1000 dealers for consumer telecom division in a span of 8 months (March 96 – Oct.96).

Single handedly set up a distribution network for RLCs by appointing 18 distributors and registered a turnover of 3 CR in the first year of the launch.

Built from scratch a distribution network for BPL batteries by appointing 70 distributors in Maharashtra with a direct coverage of 17000 retailers, registering a turnover of 4 CR. in the 1st year of the launch.

REAL VALUE MARKETING SERVICES LTD (Jan 1995 –Jan 1996)

Branch Manager (South Gujarat)

Company Profile

Real Value – The Company known for innovative concepts

Performance Highlights

Established a branch in Baroda & built a dealer network of 70 dealers in South Gujarat within 60 days.

Launched an innovative product “Vacuumizer” and registered the second highest Diwali Sales amongst 21 branches All India, by aggressively promoting it in Kitty parties and institutions.

WIMCO LTD (Jan 1991 –Jan 1995)

A.S.M. (Gujarat)

Company Profile

WIMCO is the only organized player in the matchbox industry

Performance Highlights

Was instrumental in expanding the distribution network to 50 distributors, 500 wholesalers and a direct coverage of 5000 retailers, to register T/O of 9 CR per annum.

First to evolve and formulate the systems of streamlining the expense reimbursements of Distributors and C&FA to” Percentage” basis from the earlier “Actual” basis. After its successful experimentation in Gujarat, it was replicated in the West Zone.

Successfully conceptualized an innovative way of revenue generation through Back Panel advertisement and generated net earnings of 50 Lacs per annum from the same.

Steered the company to 20% growth from 20% de-growth levels and reduced outstanding from 3 months’ levels to a month’s level.

PCS DATA PRODUCTS LTD (Jun 1987–May 1989)

Sr. Hardware Engineer

ACADEMIA

M.M.S (Marketing) from SIMSR (Somaiyya Institute of Mgmt. Studies & Research), Bombay University – 1991

Result : First Class

B.E. (Electrical) from V.J.T.I., Bombay University – 1987

Result : First Class

H.S.C from Maharashtra State Board - 1983

Marks : 82.5% (PCM 92.5%)

S.S.C from Maharashtra Board - 1981

Marks : 84%

PERSONAL DETAILS

Name Milind vasant Kanade

Date of Birth 24th August 1966

Contact No +91-982*******, +91-993*******

Phone No (022-********

Email Id acy6rn@r.postjobfree.com

Passport No. K1926715

Permanent Address C-107, Balaji Towers, Sector-30,

Vashi, Navi Mumbai – 400705, Maharashtra, India

(Milind Kanade)

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