MUTLU UZUMCU
*** **** ****** **********, **, ****3
917-***-****, acy6bn@r.postjobfree.com
EDUCATION
**** - **** ******* **********, ******* SCHOOL OF BUSINESS New York, NY
MBA, Marketing and Information Systems, Expected May 2017, GPA 3.85/4.00
Dean’s Merit Scholarship
Graduate Assistant of Marketing Department Head
President, Fordham European Business Society
2005 - 2011 ORTA DOGU TEKNIK UNIVERSITESI Ankara, Turkey
BS, Food Engineering
Dean’s Academic High Honor List (Four semesters)
EXPERIENCE
2016 - Present GROUPE SEB (Global kitchen appliance/cookware manufacturer) Parsippany, NJ
Marketing Intern
Conducting in-depth competitive analysis for new KRUPS product line launch in Walmart with 13 SKUs at 3000 doors; launch is projected to generate $50M revenue in 2017
Assisting in P&L and pricing of new product line that accounted for 48% of total Kitchen Electrics revenue; executing digital content strategies in platforms including Salsify and Web Collage
Analyzing brand, industry, and consumer NPD data to identify business issues and opportunities for KRUPS and T-fal brands which are projected to generate $105M revenue in 2017
2015 - 2016 AVUA CACHACA (Artisanal spirit manufacturer) New York, NY
Digital Marketing & Social Media Coordinator
Spearheaded company's 2016 Summer Rio Olympics Digital and Social Media Campaign; company successfully exceeded $1M annual revenue projections with the significant effect of the digital campaign
Redesigned company’s website and analyzed metrics for each social media account weekly by utilizing Google Analytics, CrowdTangle and Hootsuite
2014 - 2015 SOHHA (Dairy products manufacturer) New York, NY
Sales & Marketing Management Intern
Launched production and promotion of savory yogurt drink, which accounted for 38% of total drink revenues in six months post-launch period
Contributed to 52% revenue increase in B2B and B2C for Sohha, chosen as the best yogurt in New York by NY Magazine in 2014
2012 - 2014 PINAR DAIRY PRODUCTS INC. (Dairy products manufacturer) Izmir, Turkey
Process Engineer
Managed 150 employees operating at UHT and Tetrapak aseptic packaging lines with total capacity of 300 tons pasteurized milk per day; decreased manufacturing downtime by 21% in two years
Executed aseptic packaged milk production allocated to Pinar Inc in “Okul Sutu” Project. In this project, 12 companies supplied 136 million cartons of milk to 7 million students in three months
ADDITIONAL
Software Skills: Proficient in SPSS, SAS, SQL, Rapid Miner, Tableau, Google Analytics, Google AdWords, Salesforce, MS Office, SAP, NPD, Salsify, Web Collage; Knowledge of C++, Matlab, AutoCad, Hadoop / Amazon Web Service, HTML, Java, ETL/OLAP
Internships: Turkish Military Headquarters, Quality Assurance Internship (Istanbul, 2011); Carlsberg Inc, Process Engineering Internship (Izmir, 2009)
Extracurricular: Member, Rotaract Club United Nations (New York, 2015); International Board President, Bornova Rotaract Club (Izmir, 2012); Camp Leader, European Union IBG Projekte (Stuttgart, 2012); Camp Leader, European Union Youth in Action Project (Brescia, 2007)
Columbia, Harvard, NYU