Wee Liang Fang, Amy

**/**/****

Curriculum Vitae

10F, Bedok South Ave 2, #24-538 Singapore 465010

+84-902-***-***

acy5rn@r.postjobfree.com

Expat in Hanoi, Vietnam 2007 till present

Vice-President of the Singapore Business Association of Vietnam (2015 – 2 years term)

OBJECTIVES

To be in an organization where my vast experiences gained across the last 10 years regionally, particularly in Vietnam; can contribute to the developments of the business

EDUCATION

Queensland University of Technology, Brisbane. Australia

1996

Bachelor of Business (Marketing) / Top student for Strategic Marketing

Singapore Polytechnic, Business School. Singapore

1992

Business Administration Diploma / Business Administration Awards for 1989, 1990, 1991 for Academic and Leaderships Skills / Vice President of the student club

Singapore Chinese Girls’ School, Singapore

1987

Cambridge O-Level / Represented school and Singapore in all regional swimming competitions / School Student Captain

EXPERIENCES

SINGAPORE

Purchasing cum Marketing Manager AMPOR Singapore 1996 – 1998

An FMCG company where my role was to set the market trend of consumer products; which I brought in the number 1 fad beverage SPRITZ from Australia which became No1 bottled drink within 3 months into the Singapore market. The company’s sales and distribution teams were very good, which contributed to the success of the brands and products that AMPOR represented.

Category Management Manager / Marketing Manager NTUC FAIRPRICE Supermarket Chains, Singapore 1998 - 2001

Advising the Buying team on the trend of sales of each product, and in-charge of all Marketing advertisements, public relations, store promotional activities of NTUC FAIRPRICE

Business Development Director of International Trade Alliance Inc 2002 – 2007

Branding Consultancy business for companies in Thailand, Vietnam and Singapore / attending to customers’ requirements, researching and proposing the strategic branding solutions

Invited for 4 consecutive years by SPRING Singapore to be the trainer for the Excellent Service Awards (EXSA) courses; particularly in the HOSPITALITY sector. Was consistently praised to be the most preferred trainer for EXSA.

VIETNAM

Invited Consultant for FIVIMART Supermarkets, TCT Group 2007 - 2008

Set up FIVIMART Hoang Quoc Viet from an empty land to Opening Ceremony within 2 months / In the news as the most prominent supermarket expert to study and firmed the supermarket concept, select and buy the products for the supermarkets, trained the staff, worked with all suppliers on promotions and planning the opening; all within a very quick time of 2 months

Trained all TCT head office staff in every departments on operations and process skills

Marketing Director, TONG CONG TY THUONG MAI HA NOI (HAPRO)

2008 – 2010

Invited into HAPRO as a Marketing Director, and reporting directly to the Chairman of HAPRO Group

Planned for all business strategies and advising all marketing activities to all 36 subsidiaries under HAPRO.

Advised all departments in the head office on Internal Customer Relations as well as training all new staff on corporate cultural adaption

Chief Executive Office, YOOO HOOO INTERNATIONAL, VIETNAM

2011 –

Manage the business for Branding, Marketing and Conferences

Manage also the Tour division of YOOO HOOO

Director Branding, CEN Group

The largest real estate agency in Vietnam of 2500 staff strengths / my role is to promote CEN Group laterally in Vietnam and regionally to potential property investors, direct the business growth through adding services or deleting certain obsolete functions, addressing problems and providing solutions for developers (local and foreign developers) and training the staff especially in Marketing and Sales.

Director Marketing, HIM LAM Business Centre

2016 till present (still employed)

Brought in Singapore Government organization SEMBCORB (the owner of all the Vietnam Singapore Industrial Parks) to invest in Residential and Commercial projects in Long Bien

Planning and activating marketing activities and collaterals of all residential projects; particularly for foreign developers

Branding all residential projects under Him Lam BC and Open World (Investor for Office spaces)

Advisory to AEON MALL Long Bien for Marketing activities

AWARDS

Asia Pacific Women Awards (Business Category) 2007

Standard Chartered Bank “New Face to Watch for Globalization” Entrepreneur (Asia Category for New Set Up)

Academic and Leaderships Awards in high school, Polytechnic

RECOGNITIONS

Invited to be on Channel News Asia (CNA) to talk on Business Cultural Integrations

Invited to speak at APEC Conference 2004, 2006, 2008 (Thailand and Vietnam)

Invited by Ministry of Trades (Vietnam) BO CUONG THUONG to speak at the WTO Conference 2010 for Vietnam Strategic Retail Growth for next 10 years on

Invited to speak on Radio FM 93.8 (Singapore) on Vietnam’s 1st International Seaports Festival 2013

Invited to be interviewed at the renowned AdAsia 2013 Vietnam

Vice President of Singapore Business Association of Vietnam (SBAV)

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