Analytis Enablement Lead

MATTIA GASTALDELLO

*** ****** ***, *******, ** M*N 1E8

Cell: +1-647-***-**** – ******.***********@*****.*** PROFESSIONAL SUMMARY

Strategic Analytics Leader Data Enablement Global Team Management Dual Canadian-Italian citizen with a passion for data strategy and people leadership. Results-oriented leader with 10+ years of experience driving analytics transformation at enterprise scale. Expert in defining analytics strategy, building high-performing cross-functional teams, and operationalizing data for executive decision-making. Proven track record aligning measurement frameworks with business goals, influencing C-level stakeholders, and leading large-scale enablement programs. Technical expertise in tag management, data architecture, and privacy compliance across platforms like GA4, Adobe Analytics, and Tealium.

WORK HISTORY

Analytics Enablement Lead July 2021 to present

Bounteous Toronto, Ontario, Canada

● Spearheaded global analytics enablement across enterprise clients, aligning measurement strategies with organizational KPIs and marketing goals.

● Directed cross-regional teams (NA, EU, India), mentoring 10+ analysts and engineers across multiple engagements.

● Partnered with executive stakeholders to define data roadmaps, championing a documentation-first culture and operational excellence.

● Developed analytics frameworks that improved campaign ROI tracking and reduced data discrepancies by 40%+.

● Evangelized data literacy via executive training and cross-team enablement initiatives.

Sr. Digital Analytics Implementation Specialist April 2021 to July 2021 Bank of Montreal Toronto, Ontario, Canada

● Delivered analytics implementation across key BMO digital properties, translating business requirements into scalable data strategies that supported performance monitoring and customer experience optimization. Partnered with stakeholders to align data collection with strategic objectives and enhance reporting capabilities via Adobe Launch and Adobe Analytics.

● Have had the chance to work on key features of the Bank digital environment, developing consistent frameworks to apply throughout different applications, websites and tools.

Technical Implementation Specialist March 2018 to April 2021 ClickInsight Corporation Toronto, Ontario, Canada

● Led end-to-end delivery of digital analytics implementations for clients across finance, government, and retail sectors. Scoped, designed, and deployed custom measurement solutions using GA, GTM, and Firebase. Built reusable frameworks to improve delivery speed and standardization. Collaborated closely with clients and internal consultants to bridge technical and business needs, ensuring insight-ready data and strategic alignment.

● Strengthened communication and teamwork by collaborating across disciplines and managing client-facing engagements end-to-end

● Worked with a variety of tools to ensure accurate, actionable data for strategic decision-making across client engagements

Web and Mobile Developer May 2017 to December 2017 Evolution in Designz Toronto, Ontario, Canada

● Developed responsive websites and cross-platform mobile applications for clients across diverse industries. Adapted to fast-changing client requirements and translated business concepts into performant digital products. Built scalable codebases and participated in full lifecycle development, including client consultations, architecture planning, QA, and deployment.

● Focused on multiple aspects of cross-platform app development, applying practical knowledge to real-world client scenarios.

● Worked closely with the clients to determine enhancements for the products and to identify eventual bugs and problems appearing either within the applications or within the websites.

Junior Mobile Developer April 2016 to July 2016

BuilderLynx Toronto, Ontario, Canada

● Contributed to the development of a hybrid mobile application for in-home management using Cordova and JavaScript. Focused on UX improvements, performance tuning, and CMS integration. Collaborated with product managers to refine features and troubleshoot production issues.

● Wrote and implemented scripts to enhance user experience and integrated scripts with the CMS.

● Enhanced system stability and performance by resolving bugs, optimizing compatibility with new hardware, and refactoring core components.

● Worked closely with the management to identify and suggest new technologies and tools for enhancing product value.

ADDITIONAL WORK EXPERIENCE Corporation Owner – Digital Analytics Services From 2020 to now

● Founded and operated an independent analytics consultancy delivering digital measurement architecture, implementation, and strategy to clients globally. Delivered GA4/GTM/Firebase configurations and Looker dashboards tailored to business KPIs. Conducted audits, designed data taxonomies, and educated stakeholders through custom workshops — enabling teams to drive growth through actionable insights.

● Delivered comprehensive digital analytics services to global clients, including auditing existing setups, designing tailored tracking architectures, and implementing solutions using Google Analytics, Google Tag Manager, Firebase, and Google Cloud Platform, culminating in actionable dashboards via Looker Studio.

● Developed and executed custom analytics solutions to enhance clients' digital presence, aligning data collection strategies with business objectives to provide insights that drive informed decision-making and strategic planning.

● Educated clients and teams on analytics best practices through structured training programs, ongoing Q&A sessions, and support, empowering stakeholders to maximize the value of collected data and ensure long-term success. EDUCATION

Post Graduate: Mobile Application Development September 2016 to December 2017 Cambrian College Toronto, Ontario, Canada

Bachelor of Science: Computer Science September 2011 to September 2015 Ca' Foscari University of Venice Venice, Italy

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