Luis E. Fernandez
1-973-***-**** Chatham, NJ, USA acy4sm@r.postjobfree.com
SENIOR FINANCE EXECUTIVE
Global Financial Experience and Trusted Business Support to Consumer Products Companies
Strategic finance executive with long-range perspective crucial to cost, market, and production success in corporate environments – securing millions in savings with well-planned reporting and cost assessment initiatives. Leadership collaborator at Controller, CFO, Managing Director, and President levels; noted for developing strong Finance talent. Global mobility with existing U.S. Green Card work authorization. Fluent in English / Spanish, conversant in Portuguese.
KEY STRENGTHS: Strategic Planning & Execution Multi-Market Oversight Team Direction Executive Collaboration & Input Finance Roadmaps Corporate Forecasts Inventory Strategy Key Performance Indicators Financial Controls Consensus-Building Internal Audit Cost Management Automation & Reporting Strategies M&A
“With a very successful year across Benelux markets, Luis was an important player (as we) exceeded volume, share, and income targets. He held broad responsibilities, including complexity of the buy and sell unit with different markets and legal entities, and managed very complex, demanding situations. He demonstrated passion and enthusiasm, with strengths in strategic agility, perspective, managerial courage, and conflict management.” – Executive Review
Executive Career Benchmarks & Milestones
Led market and manufacturing strategy in $0.7bio region, with authority for pricing, budgeting, and financial reporting as advisor to executives on profit impact from product, brand, and market decisions.
Exceeded cost and CAPEX targets in 3-market region with effective new scoresheet approach to cost management.
Received President’s Award for sharply reducing taxes with Advanced Pricing Agreement in Japan, Brazilian operations restructuring (post-devaluation), and role in $0.9bio Kibon Ice Cream sale to Unilever.
Continually earned leadership roles, within corporate HQ and large, multi-country regions as Controller and Director.
Improved reporting accuracy, working with Finance and Operations to promote collaboration and verifying cost metrics.
54 Total Reports as Finance Director in
BeNeLux market cluster.
P&L & Market Reporting Added With Executive Dashboard (33 EU Markets)
Career Trajectory
PHILIP MORRIS INTERNATIONAL / KRAFT FOODS, U.S., Europe, Latin America, APAC - 1989 – 2015
Director, Operations Finance & Projects, Global Argentina, 2012 – 2015
Director, Finance & Administration Belgium / Benelux, 2009 – 2012
Director, Operations Finance, Global Switzerland, 2007 – 2009
Regional Controller, European Union Region Switzerland, 2005 – 2007
Director, Financial Planning & Analysis Japan, 2003 – 2005
Regional Controller, Asia Pacific Region Hong Kong, 2001 – 2003
Regional Controller, Mercosur Region Brazil, 1997 – 2001
Other Roles: Manager Financial Planning; Finance & Transition Manager; Financial Analyst (PMI / Kraft), U.S. & Brazil
Luis E. Fernandez Senior Finance Executive
Leadership Performance & Achievements - Page Two
PHILIP MORRIS INTERNATIONAL (PMI) / KRAFT FOODS, 1989 – 2015
DIRECTOR, OPERATIONS FINANCE PROJECTS, Argentina (2012 – 2015)
Finance Executive & Change Agent for Finance Stream of $30M SAP Implementation
Drive high-profile business changes within multiyear project to bring large volume of global suppliers online with corporate system, facilitating direct-to-grower interaction within worldwide Green Leaf Vertically Integrated Market business.
Risk Management & Mitigation - IT Initiatives - Staff Direction & Collaboration - Efficiency & Profit Improvement
Multi-Country Teams - Standards Development - Global Project Integration - Cost Control - Change Management
DIRECTOR, FINANCE & ADMINISTRATION BENELUX / BOZ, Belgium (2009 – 2012)
Executive Advisor For 3-Country Operation ($0.7bio Annual Operating Revenue)
Led fiscal strategy and operations – countering economic volatility and fueling high-impact decisions by Managing Director in Benelux countries. Held authority for pricing, budgeting, reporting, controls, and supply chain, including KPI monitoring for stringent working capital, FME, conversion costs, and forecast accuracy goals. Managed 6 direct (54 total) reports, including Customer Service and Supply Chain teams; conferred with Business Planning to support systems and business projects. Maintained KPIs, including DSO and Working Capital Management, in line with targets.
Market & Product Strategy - Pricing - Profit Analyses - Risk & Audit Controls - CAPEX Oversight - Talent Development
Government Tax Agreements - Decision Support - Team Management & Mentoring - KPI Monitoring
DIRECTOR, WORLD WIDE OPERATIONS FINANCE, Switzerland (2007 – 2009)
Cost Strategist Supporting SVP Operations Chartered With $8Bio in Manufacturing Costs
Increased reporting accuracy, working closely with Finance & Operations on common measurements and assessing manufacturing costs against projected revenue. Managed CAPEX / manufacturing cost consolidation and reporting. Supported CFO in press conferences with new reporting on cost, CAPEX, and roadshow tracking. Undertook SKU rationalization analysis with cross-functional team, plus salary benchmarking analysis.
Financial Reporting Strategy - Cost Savings - CAPEX Budgets & Forecasts - Product Cost-Price Analyses
REGIONAL CONTROLLER, EUROPEAN UNION, Switzerland (2005 – 2007)
Right-Hand Executive to Regional President & Finance Vice President in Largest Region
Worked closely with leadership to influence significant changes – transitioning Finance from reactive reporting to business advisory role. Assisted to design new organizational structure as part of new operating model initiative, with consolidation of positions and Internal Controls functions.
Senior Management Decision Support - Pricing & Market Share Analyses - Consolidated Data View - Reporting Standards
DIRECTOR, FINANCIAL PLANNING & ANALYSIS, Japan (2003 – 2005)
Financial Director Stand-In Guiding Finance Team in Single Largest Market
Took on leadership role to Finance reports, allowing Financial Director to focus on strategic initiatives. Gained buy-in for changes in reporting and corporate direction through team education. Managed 6 direct reports (26 total).
Luis E. Fernandez Senior Finance Executive
Leadership Performance & Achievements - Page Three
REGIONAL CONTROLLER, ASIA PACIFIC REGION, Hong Kong (2001 – 2003)
REGIONAL CONTROLLER, MERCOSUR REGION, Brazil (1997 – 2001)
Direct Report to Vice President Finance
Handled financial support to both food and tobacco product operations in major regions (out of 4 worldwide).
FINANCE / TRANSITION MANAGER: Gained M&A experience, with key role in Kibon Ice Cream sale to Unilever.
MANAGER FINANCIAL PLANNING: Led Finance Planning function in Brazil for two divisions of PMI/Kraft Foods.
FINANCIAL ANALYST / TRAINEE: Analyzed and reported on CAPEX, costing, sourcing, and other key metrics.
Education
BACHELOR OF BUSINESS ADMINISTRATION IN APPLIED ECONOMICS, 1989
Loyola University, New Orleans, LA
Civic Affiliations
BOY SCOUTS OF AMERICA: Camping Coordinator, 2011 – 2012
ASSOCIATION OF LATINO PROFESSIONALS FOR AMERICA: 2015
HABITAT FOR HUMANITY: 2016
INSTITUTE OF MANAGEMENT ACCOUNTANTS: 2017