Marketing Science

Roger Allen Parker, PhD

***** **** ***** **. *********, WA 98177, USA

206-***-****. acy41a@r.postjobfree.com

Resume

February, 2017

Career Summary: Extensive experience in the application of mathematical statistics and related computer methodologies to business and social problems, including market demand motivation, individual-based quantitative behavior analysis, “bottom-up” agent-based simulation modeling, and models of narrative dynamics. Led international research teams of distinguished experts in relevant fields, as well as teaching peers and young professionals advanced elements of quantitative conceptualization. Designed, oversaw execution, and analyzed public and private survey research projects ranging from product preferences to the incidence of domestic violence. Have published or presented over forty papers in various quantitative subjects, and currently hold four patents. Experience:

AirMarkets Corporation (2014 – Present), Williamsburg VA and Seattle WA. A principal in the firm of AirMarkets Corporation along with Dr. Bruce Holmes and Mr. William van Valkenberg, who have substantial experience in on-demand mobility (ODM) air travel, including preeminent roles in NASA and as principals of DayJet, an ODM air service late in the last decade. Designed, coded and implemented an advanced agent-based model of on-demand air service with global geographic scope able to estimate the number and revenue of ODM customers at the individual city-pair market level. Patent pending on an ODM-specific system for revenue management. Have led studies for ODM aircraft manufacturers and operators in the US, Europe and Israel, and have explored long-term ODM air travel propensities for NASA.

SPIE (2011 – 2014), Bellingham WA. Senior marketing scientist for SPIE, the International Society of Optics and Photonics Engineers, responsible for leading the development of stochastic models of the individual customer engagement behavior of Society members. Successes included: 1) variable order Markov chain models to forecast customer interaction dynamics; 2) linear and logistic regression models of constituent company engagement to predict commercial and academic purchase patterns; 3) MCMC and EM techniques to build growth and dispersion models of technology development and deployment; and 4) stochastic ontology definitions for the early detection of relevant emerging scientific and technological interest. Taught quantitative methods to peers. References: T. Simmons acy41a@r.postjobfree.com or K. Bailey acy41a@r.postjobfree.com.

Virtual M1nds (2008 – 2011), Geneva Switzerland, London England, and Seattle WA. Consulted with various organizations and companies advising them on air transportation around the world, such as the Airline Recording Corporation and the International Air Transport Association, the primary sources of international air travel data. Designed, coded and implemented the first global-level agent-based model of individual commercial air travel. Reference: C. Howard, acy41a@r.postjobfree.com.

Boeing Commercial Airplanes (1996 – 2008), Seattle, WA. Chief Marketing Scientist, Business Strategy and Marketing. Responsible for marketing technology development and deployment, methods of advanced marketing research, and methodology consultations. Specifically, was the principal investigator and director of a world-wide consultant team chartered to develop mathematical models of passenger choice for use in fleet analysis tools, the formulation of advanced methods of network analysis, and the development of large-scale computing systems for use in strategic analysis. The results were exemplified by GMAS, the Boeing Global Market Analysis System, still used for aircraft demand estimation. Three patents granted, including one awarded a Boeing Special Patent award. Nominated for a Boeing Technical Fellowship. Consultations with Boeing customer airlines on methods and analyses of airline networks and demand allocation. Those customers included Gulf Air, Kuwait Air, EgyptAir, British Airways, Jet Blue, Air India, Northwest Airlines, Virgin Blue, United Airlines, and Continental Airlines. Advised on issues of technology or methodology to Boeing marketing staff, and represented Boeing at appropriate conferences and seminars. Mentored staff on the methods and techniques of passenger choice modeling, including the required mathematical processes, and conducted seminars on advanced methods to Boeing senior staff. Member of the BCA Research and Development Portfolio Management Board, which oversaw the entire research and development program for all of BCA. Reference: C. Jones, acy41a@r.postjobfree.com.

Earlier Experience: From 1989 to 1992, a student, instructor, research and computer consultant in the Department of Biomathematics, School of Public Health at University of Washington, Seattle, WA USA. Taught statistics and empirical analysis to first-year graduate medical, nursing and pharmacy students, and consulted with University faculty on computing support for research activity. Refreshed and advanced knowledge of theoretical probability and statistics. Prior to that, from 1970 to 1989, was a consultant in market research, business analysis, survey research and software development. Clients included Microsoft, Children’s Hospital and Medical Center, Sisters of Providence Hospital System, Greater Seattle Soccer League, US Amateur Soccer Association, American Bankers Association, Washington Forest Products Association, Ryan, Swanson and Cleveland, Attorneys-at-law, Alaska Airlines, Holland America Cruise Lines, State of Washington Office of Management and Budget, and the Seattle School System. Accomplishments included expert witness analysis and testimony in a lawsuit regarding the nearest/next nearest school segregation program proposed by the Seattle School District (using an early version of an agent-based model of school attendance), legal cases regarding age and nationality discrimination, business and policy implementation simulations, and consultation on market share and segmentation models for a variety of products. Designed, oversaw the execution of, and analyzed at least five dozen research surveys covering marketing, public policy and political topics, and including difficult surveys measuring domestic violence and racial segregation among Alaskan fishermen.

Education:

PhD. Marketing Science, Graduate School of Business, Centre for the Study of Choice, University of Technology Sydney, Australia. 2010. Dissertation: Virtual Markets: The Application of Agent-Based Modeling to Marketing Science.

Certification for Modeling Individual Choice Behavior, Summer Program, Massachusetts Institute of Technology, 2000.

Graduate study in Biostatistics and Theoretical Probability, School of Public Health, University of Washington, 1989-1992.

Graduate study in Probability and Theoretical Statistics, University of Washington, 1967-1970.

Graduate study in City Planning, University of Washington, 1967-1970.

Bachelors of Science in Mathematical Statistics, University of Washington. 1967.

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