Meg S. Duskin

** ****** ****** * ********, MD * *850 2-40-602-**** m acy3vj@r.postjobfree.com Professional Profile

Marketing professional with more than 10 years experience blending classical and new media marketing in biotechnology companies and healthcare-related non-profits. Record of leadership in multi-channel marketing, marketing automation, strategic planning, new product launches, expense reduction, customer satisfaction, and tracking and reporting on all marketing metrics. Effective manager and project leader skilled at developing collaborative cross-functional teams. Strong business acumen while still being creative and resourceful. Proven ability to perform in a fast-paced environment.

● Strategic Marketing

● Brand Development

● Lead Generation

● Event Planning

● Public Relations

● Writing & Editing

● Digital Marketing

● Collateral Development

● Budgeting & Allocation

Selected Accomplishments

Project Management

● Coordinated more than 20 trade show exhibits and speaking opportunities per year in a B2b environment.

● Investigated and organized co-marketing/collaboration opportunities with complementary companies.

● Created digital product catalog with embedded videos and a discussion area for customers, resulting in a savings of $25,000.

● Built and implemented campaigns for the successful launch of new reagent products and next-generation capital equipment.

● Developed multi-channel marketing plans and programs, including website development, inside sales campaigns, social media marketing, email campaigns, and advertising (print and digital) to increase brand awareness and lead generation.

● Planned and tracked marketing budgets from $250,000 to $700,000. Marketing Communications

● Implemented multi-channel marketing strategy, including developing website content, online communities support, writing email campaigns, placing banner ads, writing e-newsletters, video creation, determining which trade shows to attend, creating advertisements, and producing live and on-demand webinars.

● Established opportunities for key opinion leaders involvement in marketing material and trade shows.

● Translated complex scientific research into clear messages for use in effective communication strategies. Used messages to produced a suite of marketing materials, including resources for field sales, online promotions, and collateral for trade show exhibits.

● Created content marketing strategy, including development of white papers, technical notes, and scientific posters. Wrote and edited all content and collateral to support the launch of all new products.

● Managed strategic domestic and international media relations efforts and execution, including writing press releases, working with trade publications on story placement, and outreach to reporters.

● Developed and executed social media policy and guidelines; managed social media presence.

● Served as the voice of the customer.

Marketing/Sales

● Set up lead nurturing program and managed the process of lead development, qualification, and handover to the sales team. Substantially increased number of leads generated year over year.

● Executed digital marketing strategy---emails, banner ads, social media, blogs, e-newsletters, and digital product catalog---for e-commerce site. Brought revenue to over $1.1 million annually from $500,000 in under 2 years.

● Increased revenue at association convention bookstore by 22% over previous year.

● Secured foundation funding from individual and corporate foundations.

● Implemented strategic segmentation of database to improve consumer experience and enable targeted communications to drive desired customer behaviors.

● Managed product distributors, including VWR, Fisher, and international distributors.

● Sold advertising space in national news magazine of The Arc of United States.

● Used sales reporting and customer data to fully understand buyer behavior across sales channels and create different target segments for campaigns.

Marketing Consultant 2016-present

Consulting for several local biotechnology companies. Work is on a project-by-project basis. Market Development Director

Cell Culture Company 2016 ( reorganized Oct. 2016) Cell Culture Company is a contract manufacturing organization that provides GMP manufacturing of monoclonal antibodies and recombinant proteins for small- to mid-scale needs . Marketing Communications Manager

MaxCyte, Inc. 2013-2016

MaxCyte’s patented Flow ElectroporationTM Technology enables its products to deliver fast, reliable, and scalable cell engineering to drive the research and clinical development of a new generation of medicines. Marketing Communications Manager

Kirkegaard & Perry Labs., Inc. 2011-2013 (sold in 2013) Kirkegaard & Perry Laboratories, Inc. (sold to SeraCare in 2013) develops, manufactures, and markets

immunochemicals for life science and biological research and in vitro diagnostic testing applications. Manager of Ecommerce and Database Marketing

American Speech-Language-Hearing Association 2007-2011 The American Speech-Language-Hearing Association is the national professional, scientific, and credentialing association for audiologists; speech-language pathologists; and speech, language, and hearing scientists. Director of Advancement

The Arc of the United States 2006-2007

The Arc promotes and protects the human rights of people with intellectual and developmental disabilities and actively supports their full inclusion and participation in the community throughout their lifetimes. Director of Marketing and Development

Family Services Agency, Inc. 2003-2006

Family Services' promotes the resilience, recovery and independence of individuals and families through integrated mental and physical health, social service, and education programs. Software Experience

Microsoft Office Adobe Creative Cloud SalesForce.com Pardot NetForum SharePoint

Google Analytics Working Knowledge of HTML

Education

Beloit College Bachelor of Science-Biology Beloit, Wisconsin

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