Jacob Lolarga

*** • *** • ****

acy3gy@r.postjobfree.com

www.linkedin.com/in/jacoblolarga/en

SUMMARY

A robust & highly diversified Event Management and Branding Specialist with over 10 years of operational and hands-on experience positioning companies for success. A level-headed leader that combines vision, creativity, and strong business acumen to support business-to-business/ business-to-consumer efforts. With a broad range of cross functions and industry verticals showcasing a unique portfolio of projects, upholding standards of client care and customer servicing are continuously first and foremost.

CORE COMPETENCIES

Event Management Product launches Promotions

Client Relations Customer Services Training/Presentations Collateral Production Conference Meeting Planning Public speaking People Management Experiential/Event Marketing Media / PR Start ups Branding Re-Branding Social Media

EDUCATION

RYERSON UNIVERSITY, Toronto, Canada

• Bachelor, Business Commerce - Dean’s Honour Roll List

• Sheraton Centre Toronto Hotel Award - For customer service standards

• Canada Cup Incorporated - Entrance Scholarship

THE WALT DISNEY WORLD THEME PARKS & RESORTS, Orlando Florida

• College Program - Cross-trained in management, operations & guest services; tutored new cast members; assessed product updates & process through Disney style of leadership

• International Internship - As part of an international team: forecasted and recommended event concepts throughout EPCOT to further brand World Showcase with gains in attendance and revenues CLIENTS

● Carnival Cruise Lines

● CBC – Radio Canada

● AMC Entertainment

● MGM Films

● Walt Disney World

● IN Magazine

● AT&T Canada

● Ubisoft

● Walmart

● Honda

● Perrier

● Aveeno

● John Frieda

● Cirque Du Soleil

● Timex

● Mango

● DKNY

● Diesel

● Nivea

● Nissan

● Gillette

● Coppertone

● AstraZeneca

● TJX Canada

● Ciena

● Manulife Financial

● Heritage Education

Funds Inc.

● Porter Airlines

PROFESSIONAL EXPERIENCE

HERITAGE EDUCATION FUNDS INC, Freelance Consultant – Strategic Partnerships Manager Toronto, Canada 2016 – Present

Heritage Education Funds, is a leading group RESP provider in Canada with over $2.59 billion in assets and 50 years of expertise solely dealing in the distribution of RESPs.

• Increasing partner sponsorship by 90% on the Canadian Mother's Resource website & social media strategist for the “My Little Dreamer” campaign and contest

• Key competencies include: 1) Collaboration & Sourcing 2) Marketing 3)Social Media Tactics DEBUT GROUP, Freelance Consultant – Conference Production / Communication Projects Coordinator Toronto, Canada 2014 – 2016

Debut Group, known across North America, inspires and moves people toward action, through strategic business communications and corporate events and engaging audiences with innovative concepts that are fresh and bold.

• Consulting as a freelance production coordinator both on-site and pre-conference, lending communications support to a senior production team in delivering high level multimedia sales conferences & product launches

• Key competencies include: 1) Client Servicing 2) Collateral Production 3) Budget Management CARNIVAL CRUISE LINES, Assistant Cruise Director – Entertainment & Events Miami, Florida 2010 – 2014

• Collaborated alongside Cruise Directors, Assistant Cruise Directors and Hotel Directors in the promotion & presentation of large scale events (2000+ attendees), guest programs and revenue based activities; while encompassing a confident on board public personae

• Scheduled communication touch points with guests, staff/crew, and corporate; generated revenues and segmented metrics, fulfilled safety proceedings and instituted marine training standards

• Contract highlights:- Launched & role modeled the Entertainment Staff College program; provided contributions to the FunShip 2.0 fleet re-branding project; assigned entertainment host for a South America re-positioning; featured on-board international emcee for global voyage initiative port of: Sydney, Australia NEWAD MEDIA AGENCY, Manager - Events Marketing

Toronto, Canada 2007 – 2010

• Formulated with Account Managers & Account Executives development plans and implementation strategies of consumer-facing experiential marketing campaigns

• Yielded budgetary costs savings of $27,000 (Fiscal 2010), adding to the bottom line profit for Central Canada's target projections, up 35% from Fiscal 2009

• Coached three direct reports & seven national Project Managers, to pitch, execute and report on metrics for over 65 marketing campaigns (Fiscal 2010), with 75% client retention

• Notable Client campaigns ($500,000+): Aveeno Oasis Beauty Wrap & Sampling, Fido Truck Casting Call, Bell Mobility Youth Nightclub Text Competition, John Frieda Glam Night Out, Ubisoft Assassins Creed Reveal CANADIAN BROADCASTING CORPORATION – RADIO CANADA, CBC Events Specialist Toronto, Canada 2005 - 2007

• Implemented specific marketing strategies and unique public relation initiatives resulting in over $700,000/yr of event & film business with internal production units & external Clients, increased 25% from 2004

• Major client portfolio: The Hour with George Stroumboulopoulus, Radio One’s Sook Yin-Lee’s Definitely Not the Opera, CBC KidSummer, Glenn Gould Studios, Antique Roadshow, Doors Open Toronto, Squash Canada

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