GODHA MANOGNA K

*** ***** **** ***, #****, Sunnyvale, California-94086; 650-***-****; acy33k@r.postjobfree.com PROFILE:

Google Adwords certified professional with a proven record of accomplishments in planning and executing online marketing strategies. Being a results-oriented marketing professional with years of experience in Campaigning and Marketing, my exposure as a leader has been mainly to Business Development and Supervising Operations.

SKILLS:

Microsoft Excel, MySQL, SEM, PPC, Search Advertising, Lead generation, Web analytics, Budget Analysis, Market Research & Analysis, Business Development, Improving Client Base, Customer Retention, Sales Management and Strategic Planning EDUCATION:

Master of Aviation Law and Air Transport Management GPA: 4.0/4.0 NALSAR University of Law, Hyderabad, India (2013-2016) Bachelor of Aeronautical Engineering GPA: 3.9/4.0

Jawaharlal Nehru Technological University, Hyderabad, India (2008-2012) EXPERIENCE:

Valentine Gifts (SEM Analyst, Oct 2016- Present)

Managing search campaigns for www.valentinegift.co.in Created, implemented, tracked, analyzed and optimized paid search campaigns in Google AdWords for valentinegift.co.in. Analyzed keywords and conducted A/B tests on Ad copies and Landing pages to drive incremental volume. Competitive research and keyword optimization General Insurance Corporation of India, GIC Re (Underwriting Intern, September 2014) Re-drafted slip wording for GIC’s domestic facultative reinsurance business. Also, documented templates for aviation re-insurance facultative slips say; "Aircraft Hull and Spares Liability slip",

"Aircraft Hull War Risks Liability slip" and "Aviation Liability slips". Examined various reinsurance slips and understood the claims administration.

Fortune Express Private Limited (Sales and Marketing Supervisor, April 2013-April 2014) Being in a lead role I trained associates, supervised daily targets, proposed business plans, and initiated innovative plans for brand marketing & business development; and contributed to revenue growth of the company through new ideas. Worked mainly on driving traffic towards the company through different initiatives, including - proposing a deal with companies willing to share the branding space available, re-defining the standard prices according to the target market etc,. Care Managers (Campaign Manager, June 2012-February 2013) Managed the Campaign Budget and implemented various revenue generating operations. Hired staff and successfully coordinated the campaign program all through the contract term, yielding twice the increase in customer inflow.

CERTIFICATIONS:

Google Adwords - Search Advertising Feb 2017

Google Adwords - Shopping Advertising Oct 2016