More than 10 years of experience in Marketing, Advertising, Branding

Curriculum Vitae

JYOTIRMAY DE Residential Address:

Biva Apartment,

Jiban Krishna Chatterjee Road,

P.O - Sodepur, D.T - 24 Parganas (N),

West Bengal, India. Kolkata - 700110.

E-mail: acy2x1@r.postjobfree.com

Mob: +91-983*******

Objective: Aspiring for senior level roles in Marketing/ Brand management and Retail management in a professionally managed Organization

SUMMARY OF SKILLS, RESPONSIBILITIES & ACHIEVEMENTS

A dynamic marketing professional with over 11 Years of experience in Marketing, Advertising, Branding and Promotion.

Skills:

High level of proficiency in ATL & BTL activity

Product Launches FMCD Products Eastern Zone

Branding & Promotional Activities

Vendor management Eastern Zone & Pan India

Trade Marketing with down line product management and activation

Understand the disciplines of brand planning, product development, product launch, product life cycle management, and product portfolio management

To build a powerful marketing plan and lead team through the process

Showroom Management Building Materials & FMCD Products

SUMMARY OF QUALIFICATIONS

Professional Qualification:

1.Post Graduate Diploma in MARKETING and ADVERTISING MANAGEMENT (Year 2004 - 2005)-

Institution : Bharatiya Vidya Bhavan, Salt Lake. (Kolkata)

2.PROFESSIONS IN MULTIMEDIA (Year 2001)-

Institution: Arena Multimedia

3.MULTIMEDIA DEVELOPMENT (Year 2000)-

Institution : Webel Multimedia Ltd. [MTDRC, Jadavpur University].

4.D.T.P (Year 1997)-

Institution : The Institute Of Computer Engineers

PROFESSIONAL BACKGROUND

Job Title Employer Period

1.Asst Manager Marketing (East) Syska Led Lights Pvt Ltd From June 2015

2.Exe. Marketing Operations- Eastern zone Anchor Electricals Pvt. Ltd. 16th July 2012. – May 2015

By Panasonic

3.Sr. Advertising Executive (Pan India) Khaitan Electricals Ltd. 1st August 2011- June 2012

4.Marketing Manager Asst- (Eastern Zone) Propello Innovations Pvt. Ltd. 16th April 2010 - July 2011

5.Brand Promotion Executive (Eastern Zone) Asian Granito India Ltd 1st Feb 2008- April 2010

AD Agency

Business Development & Client servicing Exe The Mission Xcellence April 2007 - January 2008.

Business Development Exe & Graphic Designing Brand & More MAPP October 2004 - April 2007

Responsibilities:

Coordinate with advertising & research agencies as well as consultants to develop suitable Brand

Plans and ensures required marketing support for brand in terms of advertising, promotion, schemes etc in co-ordination with sales team.

Development & distribution of product Packaging, POP materials. Negotiation with Vendors for printing of POP materials and for the BTL & Outdoor activities.

Planning for ATL & BTL so as to deliver the required value proposition

Coordinates with R &D for product conceptualization, positioning etc.

Developing strategy for the brand in alignment with the corporate plans and overall marketing plans.

Develops and executes plans for brand extension & different Fairs, Exhibitions, Seminars like Int. Trade Fair & Dealer meets in different City of Eastern Zone.

Develops monthly/ annual plans and budgets for the brand & Keeps track of all brand related expenditures vis-à-vis budgets.

Provide strategic guidance to brand executives to develop these strategies into detailed marketing plans and executions.

Conceives, develops, proposes, implements & controls attractive sales promotional drives across various levels of trade & consumer franchise.

Maintains and updates vendor database of suppliers for BTL materials, Arrangement of Sample distribution and proper POP. Execution of Events like- Corporate presentation (GOVT or Private), Dealer meet etc, Total responsibility of SHOWROOM Management.

Achievements:

Agencies worked with : JWT, Sting, G S Marketing, Standard, Bindu Media, TV channels- ETV, News Live, Rupasi Bangla.

Increased brand visibility up to 80% (In respect of total universe) in eastern zone through BTL Activity in proper way for Asian Tiles.

Very Successful product launching & promotion in NE States for Propello On 2010, generating business of amount more than Fifty Lac.

Successfully Increased Brand visibility Through BTL Activity Like Dealer Branding, Fair, Dealer Meet, Different on road Promotional Activity for Anchor in Eastern Zone.

Very Successful product launching at BIHAR & ORISSA for SYSKA Accessories & Gadget Secure on 2015.

ACADEMIA:

Certification

Year

Board/University

B.Com (Hons)

2001

Calcutta University

Higher Secondary

1998

W B C H S E

Madhyamik

1996

W B S E

PERSONAL DETAILS:

Date Of Birth : 25th May 1980 (25- 05- 1980)

Father's Name : Jiban Krishna De

Passport No. : L6093215 and Date of Expiry 2023.

Driving License : WB- 232**********

Nationality : Indian

Languages Known : English, Bengali, Hindi

Posting : Kolkata/ Ahmedabad/ Pune/ Banglore

Notice Period : One Month

Expected CTC: Negotiable

Date :

Place : Kolkata [Jyotirmay De]

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