Sales Social Media
Resume:
Elaine Alleluia
Port Jefferson Station, New York 11776
Objective:
To find a Marketing, Events Planning or Retail Management position that utilizes my 20 plus years experience in the special events industry, including my social media marketing, digital design,
retail planning and merchandising experience.
Experience:
April 1, 2000 - Present
And I Quote...
Port Jefferson Station, New York
Marketing, Sales, and Design
High performance, results driven retail business owner with solid history of demonstrating leadership, and expertise in executing a successful business plan for over 16+ years in the social occasion and party industry – effectively managed all merchandise including buying/merchandising and sales
Created and implemented marketing plans annd strategies to improve sales using social media campaigns on facebook, twitter and instagram
Created in-store promotions, fundraisers and events, as well as online promotions to successfully promote store, and other worthy chartiable causes
Work closely with customers to design/create and print custom invitations, and coordinating accessories using several design programs including Illustrator and Photoshop
Created in-store promotions, fundraisers and events, as well as online promotions to successfully promote store, and other worthy charitable organizations
Helped design and implement new website, data input new inventory/product sku's incuding digital photos and managed all orders and shipments
Established and maintained strong relationships with many local wedding venues becoming recommended/preferred house vendor, as well as establishing relationships with many other wedding and party vendors sharing contacts and referrals
Connect with future brides and potential customers by working with many industry trade publications, and websites, such as the Knot, LIWeddings.com, and Wedding Vibe – designed and maintained advertisement site/page, obtain/manage leads through each site, sending email blasts, and direct mailings, and following up on leads and fielding customer inquiries from each site and windows
From February 1997- January 2000
Kotliar Companies
Lake Grove, New York
Buyer/District Manager
Responsible for hiring, firing, and management, including scheduling and personnel for 17 Hallmark Card and Gift Stores within tri-state area (New York, New Jersey and Delaware)
Effectively managed all merchandise including buying, receiving, maintaining POS computerized system, and completing annual inventories.
Developed weekly schedule of store visits, management and product/merchandising reviews
Managed a total of 11 million dollar+ annual budget including inventory and gross retail sales
Created store presentations, in-store promotions including artist, and authors signings as well as seminars on paper crafting, and created/organized monthly customer mailings and events
November 1987 – September 1995
Estee Lauder Companies
767 5th Avenue
New York, New York
Corporate Creative Product Planner
Responsible for developing concepts and formulas for future cosmetic products specifically focused on mascara and lipstick
Handled a weekly budget for “competitive” shopping in order to compare products and ingredients
Managed Weekly Product Testing Studies throught the company, and outside the company with use of focus groups
Worked closely with R&D to effectively implement select new and products beginning with sampling stages to actual product launch
Worked with Marketing Department to schedule new product launches and in-store promotions
Education and Achievements
Graduated from Martin Van Buren High School 1983
1993 – 1997 Frelance Public Relations writing press releases and editorial content for trade magazines in the cosmetics, and eye wear industries
1995 - Successfully launched and managed a tea tree oil based cosmetic/skincare line in Henri Bendel
2010 thru Present - Event Coordinator of adoption events at Petco and Petsmart, handle adoptions, in-store promotions, work with store managers and trainers, and managed multiple volunteers and adoptable dogs and cats
2014 – 2015 Freelance Paper Craft Instructor at Michaels Craft Stores, did weekly demonstrations and classes, and weekly product promotions.
Computer Experience
Microsoft Office Suite, Adobe Photoshop, Illustrator, Printing Pro,
Inscribe Printing System, Windows Business/Windows Operating Systems
Proficient on Internet, and Social Media as well as email campaigns such as Constant Contact and Mail Chimp
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