Pedro J Castro

***** ** **** *****, ** ***** 305-***-**** acy2cd@r.postjobfree.com

PROFILE

•Top-ranked sales manager with more than ten-years history of sales success. Recognized for contributions to record-setting sales figures, territory startup/expansion and new account development.

•Ability to identify and capitalize on new business development opportunities.

•Successful track record of exceeding company goals through the development of strong, long-term relationships with key clients.

•Creative problem-solver with strong written, verbal, interpersonal, and presentation skills.

•Manage multiple accounts simultaneously, and perform well under pressure.

•Working with sales quotas, with a history of award recognition I delivered excellent revenue results with minimal ramp up time.

•Abilities in demonstration of equipment and managing complex sales cycles.

•Exceptional talent translating technical concepts into easily understood terms and powerful benefit statements.

•Comprehensive knowledge of the computer industry and field service requirements.

•Improving business operations and corporate client relations.

•Experience with retail merchandising of consumer products.

EXPERTISE

•Sales Team Supervision

•Territory Management

•New Account Development

•Relationship Building

•Presentations & Proposals

•Closing Strategies

•Sales Training

•Lead Qualification

PROFESSIONAL EXPERIENCE

MaxMobile – LATAM, Miami Fl.

Business Development Manager, 11/2015 to Present

Description:

•Locates or proposes potential business deals by contacting potential partners; discovering and exploring opportunities.

•Screens potential business deals by analyzing market strategies, deal requirements, potential, and financials; evaluating options; resolving internal priorities; recommending equity investments.

•Develops negotiating strategies and positions by studying integration of new venture with company strategies and operations; examining risks and potentials; estimating partners' needs and goals.

•Closes new business deals by coordinating requirements; developing and negotiating contracts; integrating contract requirements with business operations.

•Protects organization's value by keeping information confidential.

•Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.

•Enhances organization reputation by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments.

Envision Peripherals Inc – AOC (North of Latin-American) Miami Fl.

B2B Sales Manager, 1/2011 to 11/2015

Lead startup of North of Latin America sales region. Grow market share by increasing product-line sales to warehouse distributers and retail stores.

Description:

•Responsible for B2B products in Latin America territory for AOC and Philips, developing product line up based on product plans and competitive analysis.

•Identify project needs and makes clear recommendations for how products will fit into those needs.

•Defining, developing and driving initiatives to create new business opportunities

•Provide feedback to local management and Taiwan team

•Collect partner’s requirements and provide the information to the RD team for future product development.

•Makes pricing and forecasting recommendation to management and sales team according to the pipeline, product end-of-life and product allocation.

•Effectively utilize defined sales strategy and ensure the company meets revenue and profit objectives through targeted prospecting of small, mid-size and large accounts

•Responsible for developing a new customer base

•Introduced new product lines into the market.

•Work with a defined sales quota focusing on initiating relationships with multi-level decision-makers through phone, marketing mailer campaigns, in-person contacts, and presentations

Envision Peripherals Inc – AOC (North of Latin-American) Miami Fl.

Regional Sales Manager, 1/2011 to 1/2014

Managed daily operations of monitors, tv’s, smartphones and tablets. Provided floor sales leadership and supervised six associates.

Description:

•Conducted account management activities for the Latin American Territory, supporting sales and marketing strategies for main markets, as well as for secondary markets. Regularly traveled to the territory to maintain a connection with the market and identify opportunities for business growth.

•Empowered employees by conducting seminars, participating in reseller sales events, and conducting product training.

•Delivered presentations to executive level staff and to potential clients at trade shows

•Analyzed market to identify successful models, reporting findings to the head office in Taiwan.

•Achieves regional sales operational objectives by contributing regional sales information and recommendations to strategic plans and reviews; preparing and completing action plans; implementing production, productivity, quality, and customer-service standards; resolving problems; completing audits; identifying trends; determining regional sales system improvements.

•Meets regional sales financial objectives by forecasting requirements; preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions.

•Maintains and expands customer base by counseling district sales representatives; building and maintaining rapport with key customers; identifying new customer opportunities.

•Recommends product lines by identifying new product opportunities, and/or product, surveying consumer needs and trends; tracking competitors

BENQ Latin American Corp – Miami Fl.

Regional Sales Manager, 1/2008 to 1/2012

Description:

•Achieve sales targets.

•Coordinate weekly meetings with representatives to review activity and facilitate development

•Assist representatives with creating strategic and competitive sales proposals.

•Attend appointments with representatives to provide guidance and information.

•Track and monitor sales staff performance to ensure that goals are met

•Review operational records and reports to project sales and determine profitability.

•Manage profitability, business planning, and sales forecasting for the sales team

•Recruit, select, train and evaluate personnel on a consistent basis

•Conduct or arrange ongoing training in sales effectiveness, product knowledge and industry trends.

•Listen to and resolve customer questions and complaints regarding services, products or personnel

•Training and initial technical support for products sold.

•Provide regular feedback to the marketing department as received from customers

•Provide input to marketing for new product requirements

•Work closely with the marketing department to achieve marketing and sales objectives

SAZ Computer – Miami Fl.

Operations & Planning, 1/2003 to 1/2008

Description:

•Manage total business operations in the areas of staff management, vendor/client relations, inventory control with full purchasing authority of all products.

•Supervise and direct purchasing functions such as product/service research, vendor selection, price and contract terms negotiation and purchase order completion Prepare budget estimates and monitor departmental expenditures.

•Negotiated reduced prices with vendors.

•Sourced products internationally

•Worked with diverse populations, conversant in Spanish

•Developed experience in a variety of purchasing activities

•Solicit bids, secure written and telephone quotations from vendors, analyze bids, perform value and cost analysis and select products and vendors consistent with existing policies and procedures and assist other staff members in doing the same

EDUCATION

UNAB University – Colombia

Master degree in systems engineer with emphasis on Business Administration, 1/1989 to 1/1998

Hampstead School of English – London UK

Business, 1/1998 to 1/1999

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