Tracie Jones

West Chester, PA *****

610-***-****

acy1xq@r.postjobfree.com

EDUCATION

Saint Joseph's University, Philadelphia, PA

Bachelor of Science in Business Administration May 2010

Major: Marketing, Cumulative Grade Point Average: 3.34

Honors: Mu Kappa Tau International Marketing Honor Society, Saint Joseph's University Presidential Scholarship

Activities: Alpha Omicron Pi International Women’s Fraternity Sigma Beta Chapter, Philanthropy Chair, Executive Recruitment Committee; Up ‘Til Dawn Executive Board; Pep Band; Campus Ministry Retreat Leader

EXPERIENCE

Vestcom, Philadelphia, PA

Shopper Marketing Specialist (November 2016-Present) September 2014 – Present

Support five regional sales directors throughout the country

Created a team training manual for new hires

Responsible for beta testing a new system and collaborating with IT department to develop necessary system enhancements

Project manager for all client contracts of supported sales directors

Shopper Marketing Team Lead (July 2015-November 2016)

Expanded responsibilities for additional clients and sales directors

First point of contact for all clients

Maintained national ISMAd tracking system, i.e. event management and financial reporting

Train new hires

Team contact for all troubleshooting and client questions from regional coordinators

Backup for all team members in various absences (vacation, maternity leave, etc.)

Manage multiple client campaigns in event portal system (ex: track finances, artwork, due dates, etc.)

In charge of collection process for outstanding invoices

Northeast Shopper Marketing Account Coordinator (September 2014-June 2015)

Responsible for writing contracts and estimates for CPG and TAB clients’ events

Support three regional sales directors

Established on-site support role for various clients

Developed and maintained client relationships via phone, email, and in person contact

Technical advisor to sales directors for presentations and spreadsheets

Responsible for building event campaigns for numerous clients

Built and maintained campaign management tracking system for multiple clients

Harte-Hanks, Yardley, PA May 2013 – June 2014

Technical Account Coordinator

Responsible for monthly invoicing/billing of all agency clients, each with their various specifications requiring individual attention.

Manage client’s multiple email campaigns using various platforms (i.e. Silverpop, PostFuture, and Exact Target.)

Responsible for updating client’s email HTML code.

Analyze email campaign activity data and create reports as needed.

Created reference manuals for client’s billing protocols

Developed a systematic Silverpop guide for creating email campaigns

GSI Commerce, King of Prussia, PA March 2012 – May 2013

Client Services (Contract)

Responsible for updating and maintaining client websites, including new products, price adjustments and images using CatMan.

Maintained client relationships via phone and email.

Created daily sales reports using Net Acumen and Omniture, analyzed data, and pulled other reports as needed.

Responsible for product descriptions, images, and website display.

Created PowerPoint presentation slides for client reports.

Responsible for troubleshooting client problems

Kelmar Associates, LLC, Glen Mills, PA April 2011 – October 2011

Research Assistant

Responsible for monitoring Wall Street Journal, SEC Press Releases, and various other news outlets to keep up to date with all client activity for management

Responsible for researching new companies for management to propose to various states for unclaimed property auditing for new business opportunities

Created company profiles and basic research documents using Excel, which contained various historical data and background information for management

Created Excel reports detailing company presence in various states for management to determine potential audits for new business

Created multi-media visual aids (ex: PowerPoint presentations) on future business opportunities for management use at company-wide business conference

Various administrative duties as needed

Turnkey Sports & Entertainment, Haddonfield, NJ September 2010 – March 2011

Marketing Intelligence Intern

Worked with various vendors (ex: sports teams / leagues nationally) to create and program research surveys for a variety of purposes

Analyzed post-survey data using SPSS statistical analysis, and created multi-media presentations for clients highlighting key statistical research findings

Maintained multiple client accounts and relationships, including troubleshooting various problems which required instantaneous turn around

Tracked progress of vendor surveys throughout project lifecycle

Designed surveys using basic HTML coding

Created Zip Code Maps using MapPoint for client demographic use

Created monthly sports poll question ideas

Tested Surveyor program for bugs and defects

Various administrative duties as needed

The Franklin Institute, Philadelphia, PA May 2009 – August 2009

Marketing / Promotions Intern

Initiated contact with local businesses and universities to develop promotion partnerships for Star Trek and Galileo exhibitions

Cultivated new and existing relationships with local hotels for promotions of current and future events

Planned and implemented Race Car Day, a children’s focused event

Built and maintained an event specific client database contact list using Excel and Access

Designed and implemented Access database containing marketing materials from all previous exhibitions in order to keep intranet current

St. Jude Children’s Research Hospital, Conshohocken, PA October 2008 – December 2008

Event Marketing Intern

Solicited donations for the Mega 1310 AM Radio-thon

Created thank you cards for radio-thon volunteers and plaques for radio station employees using Microsoft Word and Clip Art

Conducted follow-up telephone calls for the Thanks and Giving Campaign, and Heroes Marathon Run

Created Friends of St. Jude master contact database, and event flyers

Assumed staff member duties in their absence

Various Event Planning Activities 2003 – Present

Created manual containing policies and procedures for Alpha Omicron Pi’s annual Strike Out Arthritis Kickball Tournament

Collected funds from sponsors for various fundraising activities including Up ‘Til Dawn, Strike Out Arthritis, Relay for Life, etc.

Created after action reviews on all fundraising events / activities

Coordinated room reservations and equipment / supply set-up for Alpha Omicron Pi’s Strike Out Arthritis

Created calendar announcements and reminders for all events

TECHNICAL SKILLS

PC, Mac, Microsoft Word, Excel, PowerPoint, Access, MapPoint, and Outlook. Basic HTML Coding. SPSS Program. Net Acumen. Omniture. Silverpop. PostFuture. Exact Target. Dreamweaver. Sharepoint. Workfront.

INTERESTS

Alpha Omicron Pi Sigma Beta Chapter Philanthropy Adviser (September 2015-Present)

Mary Kay Independent Beauty Consultant (September 2016-Present)

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