Sales Marketing
Resume:
Tracie Jones
West Chester, PA *****
************@*****.***
EDUCATION
Saint Joseph's University, Philadelphia, PA
Bachelor of Science in Business Administration May 2010
Major: Marketing, Cumulative Grade Point Average: 3.34
Honors: Mu Kappa Tau International Marketing Honor Society, Saint Joseph's University Presidential Scholarship
Activities: Alpha Omicron Pi International Women’s Fraternity Sigma Beta Chapter, Philanthropy Chair, Executive Recruitment Committee; Up ‘Til Dawn Executive Board; Pep Band; Campus Ministry Retreat Leader
EXPERIENCE
Vestcom, Philadelphia, PA
Shopper Marketing Specialist (November 2016-Present) September 2014 – Present
Support five regional sales directors throughout the country
Created a team training manual for new hires
Responsible for beta testing a new system and collaborating with IT department to develop necessary system enhancements
Project manager for all client contracts of supported sales directors
Shopper Marketing Team Lead (July 2015-November 2016)
Expanded responsibilities for additional clients and sales directors
First point of contact for all clients
Maintained national ISMAd tracking system, i.e. event management and financial reporting
Train new hires
Team contact for all troubleshooting and client questions from regional coordinators
Backup for all team members in various absences (vacation, maternity leave, etc.)
Manage multiple client campaigns in event portal system (ex: track finances, artwork, due dates, etc.)
In charge of collection process for outstanding invoices
Northeast Shopper Marketing Account Coordinator (September 2014-June 2015)
Responsible for writing contracts and estimates for CPG and TAB clients’ events
Support three regional sales directors
Established on-site support role for various clients
Developed and maintained client relationships via phone, email, and in person contact
Technical advisor to sales directors for presentations and spreadsheets
Responsible for building event campaigns for numerous clients
Built and maintained campaign management tracking system for multiple clients
Harte-Hanks, Yardley, PA May 2013 – June 2014
Technical Account Coordinator
Responsible for monthly invoicing/billing of all agency clients, each with their various specifications requiring individual attention.
Manage client’s multiple email campaigns using various platforms (i.e. Silverpop, PostFuture, and Exact Target.)
Responsible for updating client’s email HTML code.
Analyze email campaign activity data and create reports as needed.
Created reference manuals for client’s billing protocols
Developed a systematic Silverpop guide for creating email campaigns
GSI Commerce, King of Prussia, PA March 2012 – May 2013
Client Services (Contract)
Responsible for updating and maintaining client websites, including new products, price adjustments and images using CatMan.
Maintained client relationships via phone and email.
Created daily sales reports using Net Acumen and Omniture, analyzed data, and pulled other reports as needed.
Responsible for product descriptions, images, and website display.
Created PowerPoint presentation slides for client reports.
Responsible for troubleshooting client problems
Kelmar Associates, LLC, Glen Mills, PA April 2011 – October 2011
Research Assistant
Responsible for monitoring Wall Street Journal, SEC Press Releases, and various other news outlets to keep up to date with all client activity for management
Responsible for researching new companies for management to propose to various states for unclaimed property auditing for new business opportunities
Created company profiles and basic research documents using Excel, which contained various historical data and background information for management
Created Excel reports detailing company presence in various states for management to determine potential audits for new business
Created multi-media visual aids (ex: PowerPoint presentations) on future business opportunities for management use at company-wide business conference
Various administrative duties as needed
Turnkey Sports & Entertainment, Haddonfield, NJ September 2010 – March 2011
Marketing Intelligence Intern
Worked with various vendors (ex: sports teams / leagues nationally) to create and program research surveys for a variety of purposes
Analyzed post-survey data using SPSS statistical analysis, and created multi-media presentations for clients highlighting key statistical research findings
Maintained multiple client accounts and relationships, including troubleshooting various problems which required instantaneous turn around
Tracked progress of vendor surveys throughout project lifecycle
Designed surveys using basic HTML coding
Created Zip Code Maps using MapPoint for client demographic use
Created monthly sports poll question ideas
Tested Surveyor program for bugs and defects
Various administrative duties as needed
The Franklin Institute, Philadelphia, PA May 2009 – August 2009
Marketing / Promotions Intern
Initiated contact with local businesses and universities to develop promotion partnerships for Star Trek and Galileo exhibitions
Cultivated new and existing relationships with local hotels for promotions of current and future events
Planned and implemented Race Car Day, a children’s focused event
Built and maintained an event specific client database contact list using Excel and Access
Designed and implemented Access database containing marketing materials from all previous exhibitions in order to keep intranet current
St. Jude Children’s Research Hospital, Conshohocken, PA October 2008 – December 2008
Event Marketing Intern
Solicited donations for the Mega 1310 AM Radio-thon
Created thank you cards for radio-thon volunteers and plaques for radio station employees using Microsoft Word and Clip Art
Conducted follow-up telephone calls for the Thanks and Giving Campaign, and Heroes Marathon Run
Created Friends of St. Jude master contact database, and event flyers
Assumed staff member duties in their absence
Various Event Planning Activities 2003 – Present
Created manual containing policies and procedures for Alpha Omicron Pi’s annual Strike Out Arthritis Kickball Tournament
Collected funds from sponsors for various fundraising activities including Up ‘Til Dawn, Strike Out Arthritis, Relay for Life, etc.
Created after action reviews on all fundraising events / activities
Coordinated room reservations and equipment / supply set-up for Alpha Omicron Pi’s Strike Out Arthritis
Created calendar announcements and reminders for all events
TECHNICAL SKILLS
PC, Mac, Microsoft Word, Excel, PowerPoint, Access, MapPoint, and Outlook. Basic HTML Coding. SPSS Program. Net Acumen. Omniture. Silverpop. PostFuture. Exact Target. Dreamweaver. Sharepoint. Workfront.
INTERESTS
Alpha Omicron Pi Sigma Beta Chapter Philanthropy Adviser (September 2015-Present)
Mary Kay Independent Beauty Consultant (September 2016-Present)
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