Marketing Management, Business Development Leadership, Sales Manager

Max Kirschner

*** ******** **** *******, ** M*M*K6 http://maxcompan7.wixsite.com/maxkirschner

416-***-**** Cell: 416-***-**** ***.*******@******.***

Marketing Professional / Sales Leader

Senior Business Development Manager, Grand & Toy, Toronto 2015 – 2016

B2B - Negotiated / signed 10 long term agreements for the new Buying Group acquisition strategy for groups in Canada and those US groups looking for support in Canada; executed through E-Commerce

Strategy development project of selling to buying groups: including the Value Proposition

Created sound bites to further market the value of buying group membership

On-line Digital Marketing positioning for eCommerce, solution demonstrations

Worked with buying group management our how to best market the program to members with incentives and the overall value proposition; executed on the Buying Group campaign

Assisted in providing web content for groups, newsletter and communication strategies

Created Web landing page templates for groups for a positive online experience

Delivered PowerPoint presentations; account reviews; communication strategies

Worked with Salesforce.com, Microsoft reporting tools and Clarity reporting

Consultant/Director Sales and Marketing, Avencorp Digi Inc., Toronto July – Sept 2014

Start-up company, Voice Over Internet product

Delivered key PowerPoint presentations and strategy documents: go-to-market strategy, launch readiness overview and a distribution model recommendation

Provided Web site creation input; assisted in development of marketing materials, input into Search Engine Optimization (identified key word tags for searches)

Traditional and Digital Marketing positioning; created the launch program outline

Delivered competitive pricing positioning through analysis and pricing elasticity

Set up traditional marketing through flyer drops, direct mail; ‘list manager’ companies

Provided digital marketing concepts through internet partners

General Manager, Golden Bay Corporation, Toronto 2012 – 2014

Canadian manufacturer / wholesaler of outerwear, cold storage garments and hunting wear

Increased sales revenue 10% year over year in a declining market, B2B vendors / suppliers

Developed new sources for revenue (private label), custom products development

Executed a marketing campaign on the private label program with vendors / dealers

Created sales and marketing tools; presentation materials, flyers, programs, promotional offers

Delivered a communication strategy which included Social Media and monthly Newsletters with offers

-Developed a LinkedIn profile, as well as Twitter and Facebook programs

-Created content and online digital messaging; updated Social Media outlets ongoing

-Delivered a Web Site redesign from scratch; maintained and updated content continuously

Developed a co-op program and curriculum for design students to experience a true garment factory

Managed the day-to-day operations of the garment factory including staff management, worked with customers and suppliers; developed sales and marketing strategies

Management Consulting, Max and Company, Toronto 2009 – 2012

Consulting Assignments, Business to Business:

Senior Recruiter, Executive Search Consultant, PeopleFind Inc., Toronto (2010 – 2014)

Developed Turn-Key recruiting solutions for clients; developed job opportunity advertisements

Evaluated needs assessments and developed custom tailored programs

Created pre-screening matrices based on job descriptions; held initial candidate screenings

Searched out potential new client assignments for PeopleFind Inc.

Coached candidates on resume writing and positioning, guided candidates on interview preparation

Reviewed and made recommendations of potential candidates to clients

Consultant / V.P. of Marketing, Mobile Path, Toronto (2009 - 2010)

Reseller of Wireless Services

Developed a marketing strategy and a process for launch

Delivered a market readiness assessment and strategies for market growth

Consultant / Communications Manager, Equestrian Outfitters, Toronto (2009)

Created and delivered PowerPoint presentations to illustrate company value propositions

Marketing Manager, Rogers Wireless Inc., Toronto 1995 – 2009

Telecommunications; National Marketing Management

Contributed the overall pricing strategy in the B2B segment, pricing management:

-Project Managed a cross-functional team in delivering an end-to-end new pricing product: $1 million invested in an IT build, return on investment (ROI) in 1.6 years; an 11% customer benefit

-Launched new pricing products, implementation, delivered pricing sales training

-Executed marketing campaigns on these new pricing plan projects

-Obtained major stakeholder and senior leadership approvals on pricing projects

-Created a pricing training guidebook (a living document), as a sales tool

Helped create and led the Pricing Response Team (PRT) for concessionary pricing

-Trained and assisted national sales and dealer teams in presenting PRT requests

-Engaged the sales force on business case development for opportunities

Contributed to cross functional teams and input to the Product Development Program

Delivered field support to the distribution: presentations, sell sheets, a product catalog

Developed new marketing programs for dealer distribution sales and corporate sales

Conducted analysis of sales training needs to increase the knowledge and skill level of reps

Provided input to the Request for Proposal response team as a Subject Matter Expert on pricing

Interfaced with finance and worked with financial models and triggers for greater Net Present Value

Engaged as Subject Matter Expert and certified trainer on Pricing for the Billing and Customer Care System transition project; field coaching

Reported on opportunity funnels (ROAMS) and forecasting to identity gaps to budget; developed programs to reduce budget gaps regionally and nationally; sales enablement

Two-time recipient, Rogers Peer to Peer Awards

Additional experience includes: Created web sites using common tools (WIX.com), Created Linked-In profiles. Salesforce.com, launched a Customer Relationship Management System (CRM) product, Act! Helped to create and delivered a Sales Training program nationally that reduced sales rep turnover from 40% down to 17%. Developed Key Performance Indicators (KPI’s) for national sales teams

Industries: telecom / wireless, office copiers and equipment, manufacturing, office products, computers

Professional Development

Rogers Project Management Training 7 Habits of Highly Effective People Training

Diversity Management Committee Member Canadian Institute Pricing Conference

Mentor, Rogers Wireless Mentoring Program Situational Leadership Training

Certified Trainer, Pricing Module of Billing System Rogers Cantel Transition and Management

Performance Management Training Communications and Writing Skills Courses

Education

Pricing for Profit, Competitive Strategies and Tactics; Schulich School of Business,

Division of Executive Development, York University, Toronto

Marketing Management, Schulich School of Business,

Division of Executive Development, York University, Toronto

B.A., Psychology, Concordia University, Montreal

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