Social Media Marketing

Ellen Cagnassola

****@**********.*** - Fanwood, New Jersey - 908-***-****

Combining traditional and digital marketing platforms, pushing businesses to be future focused. Strategizing and creating relevant content that leads to sustainable engagement for brands. Work Experience

Marketing Consultant

2013-Present

Small Business Development Center - Kean University Funded by the SBA

http://www.kean.edu/academics/college-business-public-management/small-business- development-center

Consult new and existing small businesses create social media, branding, digital marketing, and web development strategies.

Sweet Soaps Media LLC

2011- Present

https://appsto.re/us/n_Qz6.i

Sweet Soaps Media APP

@SweetSoaps

Accomplishments

Consult and manage social media marketing for small to mid-size businesses and startups in New Jersey, delivering strategies in Marketing, Digital Marketing, App Development, WordPress, and Social Media, through Sweet Soaps Media and The SBDC at Kean University, funded by the SBA. Created Social Media seminars funded by Bank of America grant.

SR Social Media and PR Manager

2015-2016

HouseMaster LLC www.housemaster.com @HouseMaster

The National Institute for Building Inspectors www.nibi.com @TheNIBI Accomplishments

Manage and develop social media strategy, content management, digital communications, write and distribute press releases for 170 franchise owners in the home inspection industry in two countries. Provide franchisee training, develop webinars, Power Point presentations, live software demos, marketing support. Manage corporate social accounts, vendor management, assist in branded video creation and photography. Leverage organic growth through creative digital marketing.

President and Product Designer

1998-2011

SweetSoaps.com

Accomplishments

Created a handcrafted digital brand from concept to execution, while marketing via the Internet from 1998 to 2011, innovating through advertising and technology. Generating free PR through creative pitching to print, radio, TV, and blogs. Creating organic SEO using Social Media. Licensed multiple product lines in DIY soap craft kits to big box retail in two countries.

Education

BFA-Design - The College of New Jersey 1990 - AA - ABA approved Certified Paralegal Skills & Competencies - Adaptive Technologist - Content Archeologist - Digital Touch Point Innovator - Brand Guardian - Lead Generation Specialist - Facebook Ads - Digital Strategy - Advertising - Email Marketing - Constant Contact Expert.

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