Digital Marketing Manager

CRISTIANO VALVERDE FEIJÓ

email: **********@*****.*** phone: +1-415-***-****

COVER LETTER Digital Marketing Manager, experience of 15+ years working with marketing actions and online campaigns, hands-on, websites and platforms development and editing, project publishing, team coordination and executive client management. Bachelor’s Degree in Advertising/Social Communication.

Key points:

- 15+ years working with marketing campaigns and online ads;

- 8 years of experience dealing with digital assets and effectively managing clients and vendors relationships;

- 5+ years of experience building, managing, and evolving operational and/or creative teams;

- Designated to align all the proposed solution or strategy along with American and European clients and make sure that client and all involved companies are on the same page.

- Solid professional on HTML/CSS, on platforms (WordPress master, Drupal), on adapting JavaScript components and strong knowledge on Digital Marketing actions (SEM, SEO, Metrics, Convergence, etc), Google Analytics, Google Adwords and e-mail Mkt platforms.

- Bachelor’s Degree in Social Communication emphasis in Advertising. Wide knowledge by leading marketing projects, with 8 years online management experience both editorial and technical, responsible to coordinate team in charge of developing and implementing online campaigns, web systems, websites, hotsites, online ads, social media management, search engine marketing and monetization.

Strong knowledge of Google products such as Google AdWords and all of its features. Detail oriented on every project bold decision.

Specialties: B2B(2C) online solutions, social media; SEM; project leadership; information technology; online editorial content; User Experience; online consumer behavior and metrics. Fluent English read/written/spoken and Spanish spoken fluently. Native BR Portuguese. OBJECTIVE Professional seeking a working position in a Digital Company and/or as a Marketing leader or a similar position that fits with my skills and knowledge in such areas as Marketing, Digital Marketing, Content, IT, Operations, Product Management, Design. Mainly, I am in search of a position that motivates me, feeling that my skills, experience and effort collaborates and helps even more than satisfactorily with the entire environment and objectives.

PROFESSIONAL

EXPERIENCE

DIGITAL MARKETING AND PLANNING MANAGER @BEWEB DIGITAL MARKETING & TECHNOLOGY

NOV/2008 –

As a team leader, I assist and organize the team needs to develop all the projects on the best possible way by providing detailed and clear communication, strategy based on business analysis and technology feasibilities.

In addition, I analyze each client's needs and present online solutions from simple ad optimization until complete mkt campaigns built with SEM - Search Engine Marketing - actions, including SEO – Search Engine Optimization - (Link Building, Snippets, Indexing, Nofollow, etc), Sponsored Links and Metrics.

Moreover, I am responsible for representing Company on meetings and for defining marketing actions and best online strategy along with development area. PAGE 2

DIGITAL MARKETING MANAGER @NASCIMENTO TURISMO GROUP APR/2004 – OCT/2008

Responsible for all the web actions (SEM) and for planning online ad campaigns. When I was hired, company website had 70 pages and it needed content to attract consumers and convert. When I left the company, it had something like 800 content pages generating something like 600 thousands unique visitors per month. When I left, general director himself invited me to found a digital agency.

CONTENT PRODUCER @AOL – AMERICA ON LINE

FEB/2000 – DEC/2003

Responsible for generating text and graphics content for most of the portal ́s channels. This period was the beginning of big internet companies looking for Brazil as a great target. Here is where I learned most of the “how to do” and the “how NOT to do” on every decision the Board made. Unfortunately most of the decisions they had made at that time was in my “how NOT to do” list and the AOL Latin America closed its doors at the beginning of 2006 in Brazil. Anyway, a great school. Old web school.

EDUCATION

UNIVERSIDADE CATÓLICA DE SANTOS – UNISANTOS @SANTOS/SP/BRAZIL Bachelor’s Degree in Social Communication emphasis in Advertising 1999 - 2003

SKILLS &

ABILITIES

• Strategic thinking based on solving issues before or even during Marketing campaigns and actions;

• Professional capable and conversant in all aspects of a digital workflow and effective at building strong relationships with internal and external partners;

• Experience managing design/agency oriented resources with a disciplined approach;

•Effective at giving transparent and precise feedback in order to improve team members skills;

• Great interpersonal skills;

• Attentive to the goals of each project such as deadlines, briefing seeks balance between areas in search of the same goal;

• Preparation of schedules and setting budgets;

• Familiar with different project management methodologies;

• Creating, monitoring and metrics reporting of clients public behavior, helping to determine which best strategy for every client;

• Planner and creator of business plans for every company product;

• SWOT analysis for every company's bold decision;

• Communication skills and ability to deal with challenging situations;

• Market researcher, addressing the best strategy for product ad/dissemination ahead of the competition;

• Skilled in elaboration of editorial content and in supervision of developers and creative teams

• Analysis of best practices;

• Master knowledge with most of the cutting-edge web services standards and trending technologies;

• Solid background using Adobe Design Suite for creating, editing and outputting final production assets;

• Online meetings/conferences conductor in other languages as part of routine;

• Negotiation skills;

• Planning and execution skills.

TECHNICAL

KNOWLEDGE

Complete mastery of main softwares such as office package, Adobe Master Suite, Corel Draw and proficient in languages, tools, platforms and components, such as HTML/CSS, XML, WordPress, BaseCamp, SharePoint, JQuery components (editing).

Contact this candidate