Michael A. Scott

**** *** ***** **. acxyed@r.postjobfree.com

White Lake, MI 48383

248-***-****

EXPERIENCE I have worked as a strategic marketing and marketing communications director and manager SUMMARY for various companies in a variety of industries. In addition I have served as a journalist and freelance journalist covering everything from business to professional and college sports to features and articles in trade publications. In these roles I have experience in leading a marketing team, managing a marketing budget, copywriting, brand development, PR, collateral and PowerPoint development and more.

EDUCATION Walsh College (Troy, Michigan)

Masters of Business Administration (specialization in Marketing) Completed March 2016 G.P.A. – 3.65

May 1996 Michigan State University (East Lansing, Michigan) Bachelor of Arts Degree, Journalism and Political Science G.P.A. – 3.2 Computer Skills: Windows platforms, Majority of Adobe programs including InDesign, Photoshop, Illustrator, Reader and more. Web-based management programs such as Word Press, Type Pad and Google. QuarkXPress, Freehand, PageMaker, Word, Excel, PowerPoint, Outlook, Word Perfect, Internet-related applications, Web content management systems and CRMs such as SalesForce.com

AWARDS Chick Evans Memorial Scholarship: Four-year full-tuition college scholarship based on various factors.

James Madison Legislative Intern Award (1995): Awarded to the most deserving legislative intern at Michigan State, awarded by the James Madison College. First Amendment Award (1996): Most deserving First Amendment student essay at Michigan State Univ.

USTA Outstanding Journalism Award (2003): For a published article on racing in Hoof Beats magazine.

EXPERIENCE

September 2009 Morpace Inc. (Farmington Hills, Michigan) to present Marketing Director

Responsible for all written external and internal communications for the organization, including website, printed and digital collateral, social media and more.

Responsible for strategic marketing operations for this market research firm with an emphasis on automotive, financial services, retail and healthcare sectors.

Development and creation of Omnibus research reports, client PowerPoint presentations and proposal language.

Development of marketing communications and PR strategy including outreach to automotive, financial services, automotive and healthcare trade publications; press releases, speech writing, script writing, news and trend pitches and more.

Oversees the firm’s graphic design professionals including management responsibilities. July 2009 to Mort Crim Communications (Southfield, Michigan) present Senior Contractor, Marketing & PR

Responsible for overseeing or supporting several firm accounts and support on several more.

Industries include: governmental, non-profits, professional services, healthcare, economic development, automotive.

Client work includes a wide range of responsibilities depending on the client such as project management, PR, client and donor communications, copywriting. website development and content management, event planning, branding and messaging and more.

Results have included securing media opportunities in local, state, national and international consumer and trade media, increased sales tied to marketing & PR campaigns and more. Jan. 2008 to Market Strategies International (Livonia, Michigan) July 2009 Marketing Communications Director

Responsible for providing internal stakeholders with marketing materials, copy and messages to help sell our firm’s services to targeted industries.

Development of strategic marketing plans and corporate marketing department budgets.

Developed digital content and managed email marketing campaigns and webinars for the company’s website and marketing efforts.

Ongoing PowerPoint, graphic design, desktop publishing and other duties.

Managing the firm’s public and media relations strategies to a national and global marketplace.

Content and project manager for the updating and maintaining the firm’s website.

Manager of three full or part-time positions with the marketing department.

Company-wide reporting duties on marketing projects and status. Oct. 2006 to The Written Word Group (White Lake, Michigan) July 2009 Sole Proprietor of Marketing Consulting/Business Development company

Responsible for working with numerous small product and service businesses around Southeastern Michigan in developing successful marketing strategies.

Have developed and executed such marketing strategies as marketing plans, direct mail campaigns, public and media relations campaigns, website management, collateral development, customer satisfaction surveys, brand awareness and more.

Continue to manage Web content, social media marketing efforts and other digital media production and content for various clients.

Sole proprietor of this consulting practice but have subcontracted work to other professionals such as printers, graphic and web designers, fulfillment houses and more.

Worked with businesses in such industries as legal, health care, accounting/tax, software, business consulting, consumer sporting goods and more.

Includes freelance writing work (see below under Other Activities). Oct. 2003 to Groen, Kluka & Company, P.C. CPA firm (Troy, Michigan) Oct. 2006 Marketing and Business Development Manager

Responsible for firm-wide marketing activities at this financial services institution, including marketing plans and marketing budget and business development.

Develop a business development plan that includes implementation of sales and marketing strategies.

Emphasis on firm public relations (getting firm members published in trade journals), event planning, client and referral communications and sponsorship activities.

Instituted the first direct marketing campaigns targeted at specific industries in the firm’s history.

All internal and external work with firm-wide communications, copywriting, graphic and web design.

Feb. 2001 to DTE Energy Technologies (Farmington Hills, Michigan) Oct. 2003 Marcom Product Manager

Developed a marketing/sales strategy for the selling of standby generator equipment and internal/external combustion engines that netted more than $750,000 in revenue.

Managed the marketing of various DTech products and worked closely with the sales staff to implement marketing and sales strategies.

Designed presentations and branding concepts in conjunction with sales to help increase revenue.

Managed public relations, internal and external communications, direct marketing strategies and more.

Feb. 1999 to Equifax Polk City Directory (Livonia, Michigan) Feb. 2001 Creative Marketing Coordinator

Responsible for written marketing collateral including customer spotlights, press releases, brochure, flyer and direct mail copy and design, internal and external newsletters and more.

Responsible for some design work, photography, corporate PowerPoint presentations design elements.

Responsible for ordering company giveaways and vendor relations, some budget work, corporate public relations (including media contract) and database tracking. April 1997 to The Detroit Medical Center (Huron Valley-Sinai Hospital, Commerce, Michigan) Feb. 1999 Regional Marketing Representative

Responsible for written marketing collateral including corporate newsletter, press releases, brochure/physician profiles, print advertisement copy, hospital directory copy, flyers and more.

Responsible for graphic design and desktop publishing including print advertisement, brochures, one-page sell sheets, newsletters, flyers hospital directory and additional graphical work.

Responsible for major event planning projects such as opening of new hospital wing.

Responsible for media relations work as a key press contact. In this role I distributed timely information about hospital events, including the condition of high-profile patients, to the media. April 1996 to Mt. Pleasant Morning Sun (Mt. Pleasant, Michigan) April 1997 Special Sections Editor

Responsibilities included various writing and complete publication layout of all special sections, including article and photo placement, light graphics and additional desktop publishing duties.

Responsible for some photography both in color and black and white to accompany news articles.

ACTIVITIES Additional part-time positions/activities include:

Long-time freelance journalistic writer who has contributed to over 150 magazines, newspapers and websites. Special emphasis on business, technology, sports and general feature stories.

Active freelance copywriter and ghostwriter for several local businesses in the Metropolitan Detroit area. I also serve as a frequently used subcontracted copywriter and marketing consultant by a handful of marketing and public relations firms and graphic designers around the Midwest.

Past board member for BELLE Caregivers, a nonprofit senior-assisted living program in Detroit.

Member, American Marketing Association.

Backup reporter at Comerica Park for MLB.com.

15+ years as a Michigan High School Athletic Association and travel teams’ baseball and softball umpire.

Former Co-host of sports radio fantasy football show on AM 1270 WXYT in Detroit and author of fantasy football weekly online newsletter for the radio station.

Former Treasurer, Fox Chase Association, White Lake, Michigan.

Former Board member, Rose Pioneer (Holly, Mich.) Elementary School Parent Council.

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